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Xerox Crop

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Submitted By bbbenny2008
Words 602
Pages 3
Assignment 2
Benny He
09/12/2013

Xerox was founded in 1906. The company was the world’s leading photocopier producer until the 90’s. The Xerox 914 (9X14) was the first one-piece plain paper photocopier. Xerox has ruled the office equipment market for more than 70 years in the last century. But with the invented of scanners and use of the portable document format (PDF) become the main force in office, the market of the traditional copiers is dropping quickly. Xerox has multiple business pressures, but the company also has response strategies to survive in the market place. The business pressures on Xerox are not only from the traditional competitors such as Canon and HP, but also from the new entrant of information technology such as portable document format (PDF). The developing in IT is the major negative impact of the whole copier industry. In today’s business world, most of the companies seeking a low-cost strategy in order to increase companies’ profit. The digital document requires less paper that can lower the cost in paper. Also the PDF document is easier to store compare to the traditional way that using folder to store paper document. PDF can send by email, and people can view PDF documents on the screen. The traditional copier no longer a necessary office equipment in today’s business world. According to the Porter’s competitive model. Xerox’s network rivals: Canon and HP are facing the new challenger (new entrant) PDF. PDF also the substitute product and service, which impact the whole copier industry. The bargaining power of buyers is rising. Xerox has several response activities in this matter. The company started to focus on business service market since 2003. Today’s Xerox becomes the world’s leading enterprise for business process and document management company. The company provides Business Process Outsourcing (BPO), Information Technology

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