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Xerox Ltd Analysis

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XEROX CORPORATION
“SWOT is an acronym for the internal strengths and weakness of a firm and the environmental opportunities and threats facing that firm. SWOT analysis is a widely used techniques through which mangers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firms internal resources ( strengths and weakness) and its external situation ( opportunities and threats) a good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.

XEROX CORPORATION
XEROX CORPORATION is a supplier of photocopier’s, printers, and other document systems. It also offers document management services and customized solutions. The company provides one of the document industry’s broadest portfolio of offerings. Digital systems include: colour as well as black- and - white printing and publishing systems, digital presses and book factories. Multifunctional devices, laser and solid ink network printers, copiers and fax machines. Xerox also offers associated software, support and supplies such as toner, paper and ink. The company primarily operates in the U.S. It is headquartered in Stamford. Connecticut and employs about 54,000 people.

XEROX CORPORATION

STRENGHT’S, WEAKNESSES, OPPURTUNITIES AND THREATS (SWOT)

LOCATION OF FACTOR

INTERNAL

STRENGHTS: ( favourable factor) 1. STRONG BRAND IMAGE 2. STRONG R & D CAPABILITY 3. WIDE PRODUCT PORTFOLIO WEAKNESSES: ( unfavourable factor) 1. Weak financial performance. 2. High dependence upon mature markets. 3. High dependence on third parties. 4. Litigations.

EXTERNAL:-

OPPURTUNITIES: (favourable factor) 1. Acquisitions of rAmici and XMPie. 2. Expansion is small and midsized business markets. 3. Colour peripherals market.

THREATS: ( unfavourable factor ) 1. Intense competition. 2. EU WEEE directive. 3. International business risk.

x Competition
Although Xerox encounter competition in all areas of our business, we are the leader or among the leaders in each of our principal business segments. Xerox compete on the basis of technology, performance, price, quality, reliability, brand, distribution, and customer service and support.
IN THE SERVICES BUISNESS XEROX LARGER COMPTETORS INCLUDE: 1. Accenture 2. Aon 3. Computer Sciences Corporation 4. Convergys 5. Dell 6. Genpact 7. Hewlett-Packard 8. IBM 9. Teletech In addition, Xerox compete with in-house departments performing the functions that t are seeking to have them outsource to them.

IN TECHNOLOGY BUSINESS XEROX LARGER COMPETITORS INCLUDE: 1. Canon 2. Hewlett-Packard 3. Kodak 4. Konica Minolta 5. Lexmark 6. Ricoh.

Xerox brand recognition, positive reputation for business process and document management, innovative technology and service delivery are their key competitive advantages. This, combined with their breadth of product offerings, global distribution channels and customer relationships, positions us as a strong competitor going forward.

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