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Who we areDon’t be shy! Let them know how great you are. This is the back cover of your booklet, so it’s one of the first and last things the recipient sees.It’s a great place for your ‘elevator pitch.’ If you only had a few seconds to pitch your products or services to someone, what would you say?Consider including a couple of key takeaways on this back cover…Just remember that this is marketing—if you want to grab their attention, keep it brief, friendly, and readable.Contact UsIf you have a physical location, provide brief directional information, such as highways or landmarks:[Street Address]
[City, ST ZIP Code]
Phone: [Telephone]Email: [Email address]Web: [Web address] | | [Company Name][Street Address]
[City, ST ZIP Code] | | | | | Ethical Issues when researching in health and social care | | | [Company Name][Subtitle] | |

Table of ContentsOverview of Programs 1Getting Started 2What to Include 2Focus on What You Do Best 2Don’t Forget the Mission 3Make It Your Own 4Customize in Almost No Time 4Make It Picture Perfect 4Our Products and Services 5 | | | | | | | Why should ethical issues be followed and why are they important?
Ethics issues in research are important because they should be considered in order to protect the safety of those involved in the study. In this way, a participant’s information will not be shared to anyone and will be kept confidential. The ethical issues should be followed so that it doesn’t harm a person nor do they become in danger. For example: There is a danger that in the rush to produce new drugs and achieve profits. Ethical corners may be cut. If company profits are in conflict with ethical protocols, there is a temptation to cross the ethical line.
Why should ethical issues be followed and why are they important?
Ethics issues in research are important because they should be considered in order to protect the safety of those involved in the study. In this way, a participant’s information will not be shared to anyone and will be kept confidential. The ethical issues should be followed so that it doesn’t harm a person nor do they become in danger. For example: There is a danger that in the rush to produce new drugs and achieve profits. Ethical corners may be cut. If company profits are in conflict with ethical protocols, there is a temptation to cross the ethical line.
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What are Ethics?
Ethics are a person’s morals, beliefs and values that they have for themselves
What are ethical issues?
A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).
Ethical behavior?
Our ethical behavior is built within us, this could be from being honest, being fair, or even causing people harm
Ethical principles
Ethical principles are there to: * Protect individuals * Ensure people participate voluntarily * Ensure information is treated confidentially * Ensure that any research, is passed by a board of experts before being carried out

http://www.businessdictionary.com/definition/ethical-issue.html
What are Ethics?
Ethics are a person’s morals, beliefs and values that they have for themselves
What are ethical issues?
A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).
Ethical behavior?
Our ethical behavior is built within us, this could be from being honest, being fair, or even causing people harm
Ethical principles
Ethical principles are there to: * Protect individuals * Ensure people participate voluntarily * Ensure information is treated confidentially * Ensure that any research, is passed by a board of experts before being carried out

http://www.businessdictionary.com/definition/ethical-issue.html

| Zimbardo experiment
Zimbardo’s aim of the experiment was to change people from their normal environment. He had chosen 24 mentally stable people who would participate in this experiment. There were guards who were told to just make up their own rules, who had full uniform and sunglasses which made them think they had a lot of respect. There were also mock arrests which were taken place, whilst the experiment had started which made then participants, actually think it was true. Whilst the experiment would go on, the “prisoners” who toke part, had emotional breakdowns constantly throughout the whole thing when they did breakdown they were released. Another thing which take place during the experiment, was that the participants did not have the right to withdraw, even though they could they did not know.
There was not enough information given to the prisoners and guards beforehand and reasonable consent was not possible.
Zimbardo experiment
Zimbardo’s aim of the experiment was to change people from their normal environment. He had chosen 24 mentally stable people who would participate in this experiment. There were guards who were told to just make up their own rules, who had full uniform and sunglasses which made them think they had a lot of respect. There were also mock arrests which were taken place, whilst the experiment had started which made then participants, actually think it was true. Whilst the experiment would go on, the “prisoners” who toke part, had emotional breakdowns constantly throughout the whole thing when they did breakdown they were released. Another thing which take place during the experiment, was that the participants did not have the right to withdraw, even though they could they did not know.
There was not enough information given to the prisoners and guards beforehand and reasonable consent was not possible. | | | 4 | | | 1 |
BBC Experiment
The BBC experiment in 2002, tried to copy the Stanford Prison Experiment that had taken place in…, but they had used different techniques and ethical codes. The BBC experiment made sure the applicants knew about the fact that they may get emotional distress. The participants who toke part were chosen very carefully over physiological evaluation. A paramedic team and psychological team were always watching 24/7, and they had the right to stop the experiment when they felt like it. There was also an ethical committee chaired by a member of parliament who went over it all first and then gave the go ahead to start the experiments, they could also stop the experiment when they felt like it.
The guards who toke part, went under training and were told what they were aloud and not allowed to do. There was also a consent form that was handed out, which allowed them to ask for their input, to be removed, so any deception within the experiment was minimized.
BBC Experiment
The BBC experiment in 2002, tried to copy the Stanford Prison Experiment that had taken place in…, but they had used different techniques and ethical codes. The BBC experiment made sure the applicants knew about the fact that they may get emotional distress. The participants who toke part were chosen very carefully over physiological evaluation. A paramedic team and psychological team were always watching 24/7, and they had the right to stop the experiment when they felt like it. There was also an ethical committee chaired by a member of parliament who went over it all first and then gave the go ahead to start the experiments, they could also stop the experiment when they felt like it.
The guards who toke part, went under training and were told what they were aloud and not allowed to do. There was also a consent form that was handed out, which allowed them to ask for their input, to be removed, so any deception within the experiment was minimized.

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Comparing Zimbardo’s Experiment to the BBC experiment
When comparing both the studies, it shows that Zimbardo had followed no ethical principles and had just shown no consideration here as the BBC Experiment had full ethical consideration, and made sure that they had everything approved before they started
The participants who had been part of Zimbardo’s study, where always encouraged to behave by the guards. Where as in the BBC experiment, the guards had been given training and rules, in this way it showed that the BBC had done it the correct way as Zimbardo’s guards had not been told what to do, and made up their own rules.
The participants who had taken part in the BBC experiment, had been told from the start that they had the right to withdraw when they wanted through ought the whole trial, where as in Zimbardo’s experiment the participants, did not get told anything and were left mentally disturbed by everything that toke place.
Zimbardo’s study was done in 1976 which back then it did not feature on tv, and the BBC experiment was done in 2002, which goes to show that many years later when tv’s were more common and was aired, the media also had an impact.
Comparing Zimbardo’s Experiment to the BBC experiment
When comparing both the studies, it shows that Zimbardo had followed no ethical principles and had just shown no consideration here as the BBC Experiment had full ethical consideration, and made sure that they had everything approved before they started
The participants who had been part of Zimbardo’s study, where always encouraged to behave by the guards. Where as in the BBC experiment, the guards had been given training and rules, in this way it showed that the BBC had done it the correct way as Zimbardo’s guards had not been told what to do, and made up their own rules.
The participants who had taken part in the BBC experiment, had been told from the start that they had the right to withdraw when they wanted through ought the whole trial, where as in Zimbardo’s experiment the participants, did not get told anything and were left mentally disturbed by everything that toke place.
Zimbardo’s study was done in 1976 which back then it did not feature on tv, and the BBC experiment was done in 2002, which goes to show that many years later when tv’s were more common and was aired, the media also had an impact.
The role of the media
The role of the media is important when getting research, we get these from radios, TV, internet, specialist research and journalists.
The media was influential when publishing the 1998 research report on the MMR and the link with autism, the news are owned by private companies and they want to make a profit. So headlines that will do this are printed. As a result, the media they may not take care to present a fair and objective report.
What does validity mean?
Validity is the extent to which a test measures what it claims to measure. It is vital for a test to be valid in order for the results to be accurately applied and interpreted.
What does reliability mean?
Reliability means consistency, this means that if someone else was to carry out the same research with a similar sample, would they get the same results? Ethically all research should be reliable and valid.
Examples of bad blood trial
In tuskagee’s
The role of the media
The role of the media is important when getting research, we get these from radios, TV, internet, specialist research and journalists.
The media was influential when publishing the 1998 research report on the MMR and the link with autism, the news are owned by private companies and they want to make a profit. So headlines that will do this are printed. As a result, the media they may not take care to present a fair and objective report.
What does validity mean?
Validity is the extent to which a test measures what it claims to measure. It is vital for a test to be valid in order for the results to be accurately applied and interpreted.
What does reliability mean?
Reliability means consistency, this means that if someone else was to carry out the same research with a similar sample, would they get the same results? Ethically all research should be reliable and valid.
Examples of bad blood trial
In tuskagee’s

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