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Xmgt 216 Week 6 - Organizational Ethics and Social Responsibility

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XMGT / 216
ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY Week 6 Individual Current Ethical Issues Paper date

Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler Fine Foods, thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening.
Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and the products that will be provided. The second step is to make sure that the company is still advertising the other locations so there is no loss of business there. The third and most important step is to do the research and target the correct type of customer with the advertising and marketing. To make sure that the gourmet grocery store is alike any others in the location, Kudler would need...

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