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Yahoo Case Study

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Yahoo case study
YouTube/IKEA Singapore
IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar”
They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials.
Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer.
You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence:
YouTube/IKEA Singapore
IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar”
They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials.
Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer.
You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence:
YouTube/IKEA Singapore
IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar”
They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials.
Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer.
You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence:

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