...of this case, Yang and Filo had an attractive business opportunity because they had first mover advantage with demonstrated high demand from the number of users and strong brand recognition. Their business model was, and still is, largely to be the most preferred web search engine and content provider globally, thus creating a valuable platform for advertisers and revenue generation. However, there are risks that the two founders face in terms of their team, finances, market forces and technology. The greatest immediate risk to their business success is the current lack of business savviness and knowledge on founding team of two engineers and their lack of financial resources. Further down the horizon is market pressure and competition from existing access providers developing their own search technology and improved advances in automated indexing, categorizing and ranking of websites as developed by Google. The first two biggest immediate risks can be mitigated by accepting the Sequoia Capital offer from Michael Moritz. Sequoia Capital’s offer not only provides Yang and Filo the financial resources they need, but the business knowledge and resources to “assemble a top management team”. While they give up some equity in the Sequoia Capital option, Yahoo! would still be their own company, whereas in a merger option, they would essentially be cashing out and losing ownership of their company and technology. Accepting corporate sponsorship would potentially “taint Yahoo!’s image”...
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...Case Analysis – Week10 DMBA604 9043 – UMUC Summer 2008 July 20, 2008 James Rarick 1 Table of Contents Executive Summary....................................................................................................................................... 3 Introduction .................................................................................................................................................. 4 Lessons Learned ............................................................................................................................................ 5 Solving a fundamental problem ............................................................................................................ 5 Marketing .............................................................................................................................................. 5 Business Planning & Product Planning.................................................................................................. 6 Variables to Success .............................................................................................................................. 6 Updated Case Information............................................................................................................................ 7 Business Plan......................................................................................................................................... 7 Industry Shift Impacting...
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...Yahoo! Case Analysis May 9 2007 Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives. Table of Contents Executive Summary......................................................................................................................... 3 History: ............................................................................................................................................ 5 Problem ........................................................................................................................................... 7 Competitive Analysis ....................................................................................................................... 9 Yahoo Financials............................................................................................................................ 12 Economics ..................................................................................................................................... 19 Demographics ............................................................................................................................... 23 Market Analysis............................................................................................................................. 30 CPM ..........................................................
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...Issues…………………………………………………………………………………..35 Technology, R&D, and IS Issues………………………………………………………………...36 Production and Operation Issues………………………………………………………………...38 Summary of Strengths and Weaknesses…………………………………………………………39 Review Current Mission, Objectives, Strategies………………………………………………...42 Revised Strategies and Objectives……………………………………………………………….43 Alternative Strategies…………………………………………………………………………….44 Discussion of TOWS Analysis…………………………………………………………………..46 Discussion of BCG Matrix……………………………………………………………………….48 Recommended Objectives and Strategies………………………………………………………..48 Conclusion……………………………………………………………………………………….49 References………………………………………………………………………………………..50 Appendices……………………………………………………………………………………….53 EXCUTIVE SUMMARY Yahoo! is a digital...
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...Yahoo case study YouTube/IKEA Singapore IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar” They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials. Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer. You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence: YouTube/IKEA Singapore IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar” They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials. Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer. You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence: YouTube/IKEA Singapore IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar” They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials...
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...& Main Issues 1 ii. Marissa Mayer 2 2. Political and Cultural Context in Yahoo – How it Contributed to the Lack of Growth and Direction 3 3. How could Yahoo Turn Around their Business? 4 3.A. Cultural-Excellence Approach 4 i. A Bias for Action 4 ii. Closeness To the Customer 4 iii. Autonomy and Entrepreneurship 5 iv. Productivity Through People 5 v. Hands-on Management 5 vi. Stick to the Knitting 5 vii. Simple Form, Lean Staff 5 viii. Simultaneous Loose-tight Organisation 5 3.B. Organizational Learning 6 4. Recommended HR and Leadership Practices 7 4.A. Human Resource Practices 7 i. Fair Evaluation System of Employees 7 ii. Open House Discussions and Feedback Mechanism 7 iii. 360 degree Performance Management Feedback System 8 iv. Attract, Recruit and Retain the Right People 8 4.B. Leadership Practices 9 i. Participative Leadership Style 9 ii. Transactional Leadership Style 10 iii. Transformational Leadership Style 10 5. Potential Sources of Resistance Among Yahoo Employees 11 6. Conclusion 11 7. References 12 1. Introduction i. Company Profile & Main Issues For nearly ten years, Yahoo has delivered Web services to millions of people daily, and in the process made billions of dollars. As the history off Yahoo unfolded and experienced a phenomenal climb to success, Yahoo creators and shareholders were confident in their goldmine that would undoubtedly...
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...For Yahoo!, would a functional, customer, product, or geographic structure work best, and why? ANS: For Yahoo, a customer structure is appropriate when an organization needs to group functions according to the type of customer buying the product. This structure allows managers to be more responsive to the needs of their customers and allows them to act flexibly to make decisions that are needed to quickly respond to changing customer needs. This structure is beneficial in organizations where the time factor is critical. And, customer departmentalization organizes work and workers into separate units responsible for particular kinds of customers. The primary advantage of customer departmentalization is that it focuses the organization on customer needs rather than on products or business functions. Furthermore, creating separate departments to serve specific kinds of customers allows companies to specialize and adapt their products and services to customer needs and problems. Finally, the emphasis on meeting customers’ needs may lead workers to make decisions that please customers but hurt the business. Which should be Yahoo!’s cohesive vision, and what’s the right way to structure the company to support that vision? ANS: The vision thing, in the end, all of these issues come down to Yahoo finally having a cohesive vision of what it really is and what it wants to be. SOLVING PROBLEMS Focus the vision We need to boldly and definitively declare what we are and what...
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...Strategic Management_Assesment01_Melgie Nebiar 701476_Ma. Janine So 701337_Rhea Lyn Haro 701495_2016BusT1L7B The evolution of strategy planned at Yahoo and their response to unforeseen events happening in its external and internal environments. The evolution of strategic planning of Yahoo was base on the improvement in their basic character and structures, educating the users in the internet world which is “Gerry’s Guide to the world wide web” which later on called yahoo and analyzing the competitive environment through over-viewing the industry’s demand with the use of internet economic features. (thompson, 2003) The strategy begins when the founders of the yahoo Jerry Yang and David Filo accidentally created one of the world’s first web directories that enable to help the web users on finding things in the web (1994). Hypothetically it was an era of computers, expecting a lot of new users such as business related companies etc. and also involving curios individual to access the net world, later on, their directories called Yahoo stand for “yet another hierarchical officious oracle” (http:/www.yahoo.com). Yahoo was drawing over 100,000 people a day that made to come with up with the new strategy making Yahoo into a business, the business model was derived revenues from renting advertising space on the pages of the fast growing directory. Coming up with this new strategy it needs a capital fund for the investment in servers which provide them by Sequoia Capital a Silicon...
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...INTRODUCTION Yahoo! Inc. acronym for “Yet Another Hierarchical Officious Oracle” (Gil P.) is an American multinational Internet corporation with headquarters in Sunnyvale, California. It was founded in January 1994 by Jerry Yang and David Filo and incorporated on 1st March 1995. Its present CEO and President from July 17, 2012 is Marissa Mayer (Pariroth N.,2012). It’s services include Web Portal, Yahoo Search, Yahoo Groups, Yahoo Directory, Yahoo News, Yahoo Finance, Yahoo Answers, online mapping, fantasy sports and Yahoo mail which is a free email service launched in 1997, and Yahoo Mail was the third-largest web-based email service with 281 million users as of December 2012 (Molla R.,2012) Yahoo email accounts have been continuously hijacked by hackers since January 2013. This has caused serious mail insecurities among Yahoo account holders. A cross-site scripting (XSS) proof-of-concept developed by a security researcher Shahin Ramezany is claimed to put some 400 million Yahoo Mail users at risk of hijack (Donohue B.,2013). The XSS vulnerability in yahoo webmail service was blamed for a spate of the account hijackings. The compromised accounts were used to send spam. (ISHA SURI,2013) Security researcher Shahin Ramezany developed an XSS proof-of-concept exploit that he claims puts some 400 million Yahoo Mail users at risk of having their accounts taken over. 1.1 DECISION MAKING AND PROBLEM SOLVING The ASK SIR L model is used to describe the approach taken by Yahoo in solving...
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...COMPANY OVERVIEW Yahoo! Inc started merely as an idea of two Stanford Electrical Engineering Ph.D. candidates, David Filo and Jerry Yang and with the passage of time transformed itself into a globally renowned internet company that offers various industry leading services through the use of a web portal. Amongst the various services that Yahoo! offers are a top-tier search engine, free email access, free instant messaging, financial and world news, social-networking, job search capability and the very famous Corporate Yahoo! (See Exhibit A). It is by offering a wide array of services to its users that Yahoo! initially gained success and was amongst the most visited websites in the 1990s. However, more recently it has had to contend with fierce competition from companies like Google as they both vie to become the world’s leading internet portal. The emergence of Google has led to a major decline in the user traffic on Yahoo!`s sites and has also adversity affected the company`s revenue. The purpose of this report is to conduct a detailed analysis of Yahoo!’s situation and provide the reader with an understanding of issues/problems that Yahoo! has historically faced and continues to face to this day. While the report does not propose strategies or recommendations that Yahoo! can potentially implement to overcome the discussed problems, it does provide an analysis and insight as to why Yahoo! started experiencing difficulties and problems to begin with. Yahoo!’s internal strengths...
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...Ankit Singh and Juan Alberto Calero Part A – e-Commerce in China vs USA 1. Overall, what are some key opportunities and challenges (obstacles) that confront ecommerce in China? How are these challenges similar / different from those confronting e-commerce in the US (or other countries that you are more familiar with)? Some of the key opportunities of e-commerce in China are: The internet penetration rate in China is growing at a much faster rate as compared to other countries. 25.5% users in China have engaged in e-commerce, while in US 71% has done so. This represents an enormous opportunity for e-commerce services, given that there is room for growth in China. The market is China is still in the beginning of its growth stage. The manufacturing prowess of china provides an excellent complement to the ecommerce market. Online shopping market has grown 64.1% over last year to $1.5 Billion. Online B2B market is valued at 65.7 B 69.8% yearly growth. With these accelerated growth rates, the e-commerce market will developed very quickly, players need to be aware of the stage of e-commerce in China and address the market accordignly. Small and medium sized enterprises (SMEs) contribute to 68.8% of nation gross industrial output. Only 28% of SMEs utilised third-party B2B e-commerce platform. The government has a plan to increase it to 80% by 2012. Given this, the projected demand for e-commerce is known. In addition , players also known which type of businesses are using e-commerce...
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...Microsoft’s Bid for Yahoo! Timeline As early as in late 2007, Microsoft proposed a number of cooperation alternatives with Yahoo! ranging from commercial partnerships to a merger, which were rejected by Yahoo!. Regarding to Microsoft’s proposal of acquisition in 2008, here are some key issues: Late 2007 Yahoo! rejected partnerships or merger proposal from Microsoft 31/1/2008 Microsoft announced its bid for Yahoo! at US$31/share 11/2/2008 Yahoo! rejected the offer, saying that it undervalued the company 28/2/2008 Google released news that with willingness to acquire 20% Yahoo share 6/4/2008 Final call from Microsoft – threatened Yahoo! Board with a proxy battle 2/5/2008 Yahoo! asked for US$37, Microsoft rose to US$33 4/5/2008 Microsoft withdrew US$47.5 buyout offer 5/5/2008 Yahoo!’s value dropped to $34 billion 17/5/2008 Yahoo! accepted the price $33-34, but Microsoft only interested in search business, Yahoo decided instead to sign a search advertising deal with Google. Microsoft’s Motivation of Acquisition After the failure of the deal, Steven Ballmer was made fun by the public that his greatest contribution during his tenure was: not able to close the deal. Why would Microsoft pay such high cost to acquire Yahoo! at the first place? As we know, Google was the dominant player in this industry and it kept consolidating its dominance through acquisition. Microsoft was eager to content against its biggest rival. The combination...
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...EXECUTIVE SUMMARY: The report intends to provide the CEO of Yahoo! Inc with a marketing and financial plan to turnaround the company. Yahoo! Inc is facing significant threat from rival companies such as Google, MSN, AOL, Face book etc. The report has provided an overview of the company and the industry in which it is operating. The industry analysis has been done using porters five forces analysis. The analysis indicates that Yahoo! Inc is facing a moderate threat of new entrants. The industry has a moderate level of bargaining power of suppliers. On the other hand, the buyers have a higher degree of power. Moreover the threat of substitute products is also high. Yahoo! Inc is facing competition in the domains of search, communication, advertising and social networking from some major companies as rivals, thus resulting in high threat of competitors. The report has also analyzed the position of the competitor companies from their market and financial position. Yahoo is focusing on the target market of people belonging to different age groups, professions and lifestyle. The marketing and financial plan is based on the central objective of increasing the market share, sales and revenue of the company. It has been recommended that in the domain of marketing, the company should focus on developing its search, communication and media functions to fulfill the individual, professional and social needs of the people. Moreover, investment in social networking can also be beneficial....
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...LICUAN, Mark Justin U. DE JESUS, Hovenson A. DE JESUS, Sebastian B. BSBA-MM II-B MM-101 – Consumer Behavior MABEZA, Ryan Marvin Case 3: Wanted: Better Search Engine EXECUTIVE SUMMARY INTRODUCTION Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering...
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...Can Marissa Mayer Save Yahoo? By Brad Stone on August 01, 2013 http://origin-www.businessweek.com/articles/2013-08-01/can-marissa-mayer-save-yahoo Marissa Mayer is sitting in URLs, the Yahoo! (YHOO) cafeteria, making the case for the future of a company that almost everyone in Silicon Valley views as doomed. Employees swarm around her, assembling rows of chairs for the afternoon’s FYI, a new weekly ritual where employees get to lob questions at Mayer and her executive team. It’s been a long July, in which Mayer’s one-year anniversary as chief executive officer was marked with an uninspiring second-quarter earnings report. Mayer prefers to focus on the company’s increase in Web traffic. She won’t give numbers but says it’s enough to erase the entire decline from the previous year. “Name another Internet giant that went through three years of decline and then started to grow again,” she says. “It’s a very good sign.” When Mayer left her executive role at Google (GOOG), she knew she was taking on what might be the hardest job in the Valley. Yahoo has had a lost decade, laboring under a series of failed product strategies and CEOs. It was a Web directory under founders Jerry Yang and David Filo, then a Web portal under Tim Koogle. Terry Semel made it a tech company with Hollywood pretensions, and, most recently, it languished under Carol Bartz and Scott Thompson as a dot-com relic known mostly for losing its top talent to competitors. Now Mayer wants to transform it into...
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