...Yahoo! Inc. is an American digital media company known for its web portal, search engine, and other related services such as Yahoo News, Yahoo Mail, Yahoo Finance etc. It delivers digital content and experiences, across devices and globally. This includes a range of marketing services designed to reach users on Yahoo! and through a distribution network of third-party entities who in turn integrates its advertising offerings into their websites. (Forbes) According to ComScore Inc. by July 2013 Yahoo surpassed Google on the number of United States visitors at 196 million to its Web sites since May 2011, having increased by 21 percent in a year. (Bloomberg) This is an amazing accomplishment considering Google Inc. is one of its biggest competitors along with AOL Inc. Yahoo SWAT Analysis: Strengths * High name recognition. * Dominant player in online display advertising. (AdAge) * Yahoo Inc.’s product portfolio includes Yahoo Mail, Yahoo Messenger, Yahoo Maps, Flickr etc. Weaknesses * Constant changes in leadership i.e. four CEO’s in five years. (Business Insider) * Declining market share and sales. (Business Insider) * Some of the services offered by Yahoo such as news and financial data are provided by other sites such as MSN and CNN. Opportunities * Location data partnership with Yelp Inc. helps enhance its local search results and attract more users. (Yahoo Finance) * Since mobile users are always increasing especially in developing...
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...EXECUTIVE SUMMARY: The report intends to provide the CEO of Yahoo! Inc with a marketing and financial plan to turnaround the company. Yahoo! Inc is facing significant threat from rival companies such as Google, MSN, AOL, Face book etc. The report has provided an overview of the company and the industry in which it is operating. The industry analysis has been done using porters five forces analysis. The analysis indicates that Yahoo! Inc is facing a moderate threat of new entrants. The industry has a moderate level of bargaining power of suppliers. On the other hand, the buyers have a higher degree of power. Moreover the threat of substitute products is also high. Yahoo! Inc is facing competition in the domains of search, communication, advertising and social networking from some major companies as rivals, thus resulting in high threat of competitors. The report has also analyzed the position of the competitor companies from their market and financial position. Yahoo is focusing on the target market of people belonging to different age groups, professions and lifestyle. The marketing and financial plan is based on the central objective of increasing the market share, sales and revenue of the company. It has been recommended that in the domain of marketing, the company should focus on developing its search, communication and media functions to fulfill the individual, professional and social needs of the people. Moreover, investment in social networking can also be beneficial....
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...two engineers and their lack of financial resources. Further down the horizon is market pressure and competition from existing access providers developing their own search technology and improved advances in automated indexing, categorizing and ranking of websites as developed by Google. The first two biggest immediate risks can be mitigated by accepting the Sequoia Capital offer from Michael Moritz. Sequoia Capital’s offer not only provides Yang and Filo the financial resources they need, but the business knowledge and resources to “assemble a top management team”. While they give up some equity in the Sequoia Capital option, Yahoo! would still be their own company, whereas in a merger option, they would essentially be cashing out and losing ownership of their company and technology. Accepting corporate sponsorship would potentially “taint Yahoo!’s image” and brand while not providing the necessary business knowledge and support to successfully launch the company. It is unnecessary to introduce this kind of risk at such an early stage for less return than the Sequoia Capital option. Although waiting for another venture capital company deal requiring less than 25% equity exchange is an option, it is more risky. There is not another...
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...The Failure of Yahoo! LACK OF PRODUCT LEADERSHIP → Introduction ‘From Yahoo!'s founding, the company has had its fingers in a lot of pies. Through Bubble 1.0 and Bubble 2.0, the Yahoo! machine was always humming to suck up venture-backed firms at healthy valuations. Integrating them cohesively was a different story and left a string of disparate businesses under the Yahoo! roof. Yahoo! has seen a deep corrosion of its core business over the past few years. To make matters worse, the boon in market share that Google has enjoyed seems to have been cut directly from Yahoo's market share. As compared with MSN/Live, Ask, and AOL, these companies have seen small gains or remained fixed for the most part. → Main Issue (Lack of product leadership) & Analysis Yahoo has seen numerous problems with its products and the management of its products. Instead of focusing on the search engine aspect, Yahoo! has been dipping its toes into other not as profitable side businesses. Some failed business ventures include Yahoo! 360°, Yahoo! Tech, Yahoo! Mash, Yahoo! Photos, Yahoo! Geocities, and Yahoo! Auctions. These services have, thus far, offered little value to Yahoo!. The company has spent its time and resources maintaining services with a huge, financially unjustified overhead; all the while, its search market share continues to dwindle. In contrast, Google, realizing its product line was stretched too thin, has spent the past 2 years aggressively vertically integrating its...
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...Introduction: Yahoo Inc. in the last three months has been in the news, and the news has not been about investment in research and development (R&D), new products introduction and shareholders’ value creation strategy. On November 24, 2015, Standard and Poor’s (S&P), a credit-rating firm announced the cutting of Yahoo rating outlook to negative (BB+) from stable citing the decline in revenue growth and higher cost of attracting traffic to its website (CNBC, November 24, 2015). The rate cut will increase the cost of capital, reduce profit and reduce shareholders wealth. On November 9, 2015, Reuter’s News reported the hiring of the consulting firm McKinsey & Co. The focus of the consulting firm was to assist with the reorganization of the company’s core business (Reuters, November 9, 2015). The decision was a surprise development to the shareholders in that the current management under the leadership of Ms. Marissa Meyer had been at the helms of Yahoo affairs for almost four years and had spent about $7 billion on R&D, Merger and Acquisition. The turnaround initiatives expected with Ms. Meyer’s appointment as the Chief Executive Officer has not come into being, for there has been a high turnover of senior executives. The board of directors and senior management has failed in their attempts to turn around the firm. Yahoo share price has declined year to date by 34% as of November 25, 2015, whereas its’ main competitors Facebook, Goggle, and Microsoft...
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...The Ties Between Two Search Engines Katie Trevino Now that we have looked at the financial ratios of both companies we will take a look into the history of Google and Yahoo we will see where the two companies became the top search engines. We will also see where the two companies are very similar and where they are complete opposites. Both companies will stand out in two different ways. The report will show a company that shows potential growth, while the other shows issues and different path for their business. In the history aspect of our decision, we want to remind you that it may be completely different from what is found in the financial analysis. The background information on what is happening behind closed doors may be very useful. The beginning of Google started in 1995 with Sergey Brin, 21, giving Larry Page, 22, a tour of the Michigan University campus. A year later BackRub was started as a search engine running on Stanford servers but shortly became over powering. In 1997, BackRub was changed to Google. Brin and Page wanted to name their company that would be based off the word “Googol”. Googol is a mathematical term for the number represented by the numeral 1 followed by 100 zeros. (Google) This was their motto word to show their goal of having on going information available on the web. Google became a company on September 27, 1998 shortly after receiving a $100,000 check from Andy Bechtolsheim. (Google) Brin and Page used this money to hire...
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...Yahoo! was founded on January 1994 by two Stanford graduates Jerry Yang and David Filo and its headquarter is situated in Sunnyvale, California. The current CEO is Marissa Meyers, who was a former Google executive and there are 11300 employees around the world working for Yahoo. Yahoo! is a multinational internet company offers service in 30 different languages. It is widely known for its web portal, search engine (Yahoo! Search) and other services such as Yahoo! Weather, Yahoo Finance, and Yahoo Mail etc. Tumblr was founded by high school dropout David Karp on February 2007 and the headquarter is in New York City, New York. The current CEO is the founder David Karp and the company has around 175 employees. Tumblr is a microblogging and social media platform. There are 117.9 Million Blogs and 53.7 Billion posts. Users can posts text, photo, quote, link, and video from the browser, desktop, phone, or through email. They can customize their page with HTML code editing to match their preferences. On May 19th 2013, Yahoo’s board approved the decision of purchasing Tumblr for $1.1 billion in cash and on May. 20th, the company announced this acquisition publically. Yahoo will be taking a risk of spending 1.1 Billion dollars in cash, which is one fifth of their reported $5.4 billion dollars in cash account from the end of March 2013. This has been one of the most expensive acquisitions since a decade ago when Yahoo bought out Overture, an online search engine, for 1.3 billion...
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...Ankit Singh and Juan Alberto Calero Part A – e-Commerce in China vs USA 1. Overall, what are some key opportunities and challenges (obstacles) that confront ecommerce in China? How are these challenges similar / different from those confronting e-commerce in the US (or other countries that you are more familiar with)? Some of the key opportunities of e-commerce in China are: The internet penetration rate in China is growing at a much faster rate as compared to other countries. 25.5% users in China have engaged in e-commerce, while in US 71% has done so. This represents an enormous opportunity for e-commerce services, given that there is room for growth in China. The market is China is still in the beginning of its growth stage. The manufacturing prowess of china provides an excellent complement to the ecommerce market. Online shopping market has grown 64.1% over last year to $1.5 Billion. Online B2B market is valued at 65.7 B 69.8% yearly growth. With these accelerated growth rates, the e-commerce market will developed very quickly, players need to be aware of the stage of e-commerce in China and address the market accordignly. Small and medium sized enterprises (SMEs) contribute to 68.8% of nation gross industrial output. Only 28% of SMEs utilised third-party B2B e-commerce platform. The government has a plan to increase it to 80% by 2012. Given this, the projected demand for e-commerce is known. In addition , players also known which type of businesses are using e-commerce...
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...yahoo2013.tumblr.com YAHOO 2013 ANNUAL REPORT EDITORIAL EXCELLENCE YAHOO ON THE ROAD MONTHLY MOBILE USERS “2013 was a year of tremendous progress at Yahoo.” YAHOO IN NYC SEARCH 400M+ Enhancing Search TOP TECH TALENT monthly mobile users INCREASE IN AVERAGE MONTHLY USERS TALENT TUMBLR ACQUISITION 340,000+ Job Applications 800M+ average monthly users YAHOO 2013 ANNUAL REPORT NEW MAIL EXPERIENCE YAHOO WEATHER APP 50% YAHOO SPORTS Nearly half of new hires had design, engineering, or product backgrounds YAHOO NEWS DIGEST NEW LOGO TO OUR SHAREHOLDERS 2013 was a year of tremendous progress at Yahoo. Our mission at Yahoo is to make the world’s daily habits more inspiring and entertaining. From Search, Communications, Digital Magazines and Video to Flickr and Tumblr, daily habits are our heritage and our inspiration. We re-imagined every core product to create more engaging, delightful experiences for our users across the globe. We also invested in our ad technology to build value for our advertising partners. 2013 was also a year of remarkable innovation at Yahoo. We continued to rethink and rework the Search user experience. We are investing in Mail—the ultimate daily habit—to keep users connected with friends and family. We are focused on bringing users the best content from across the Web, through our partnerships with Comedy Central, SNL, NBC Sports, ABC News, CBS’s The Insider and others. We are also investing in editorial...
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...Issues…………………………………………………………………………………..35 Technology, R&D, and IS Issues………………………………………………………………...36 Production and Operation Issues………………………………………………………………...38 Summary of Strengths and Weaknesses…………………………………………………………39 Review Current Mission, Objectives, Strategies………………………………………………...42 Revised Strategies and Objectives……………………………………………………………….43 Alternative Strategies…………………………………………………………………………….44 Discussion of TOWS Analysis…………………………………………………………………..46 Discussion of BCG Matrix……………………………………………………………………….48 Recommended Objectives and Strategies………………………………………………………..48 Conclusion……………………………………………………………………………………….49 References………………………………………………………………………………………..50 Appendices……………………………………………………………………………………….53 EXCUTIVE SUMMARY Yahoo! is a digital...
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...Microsoft’s Bid for Yahoo! Timeline As early as in late 2007, Microsoft proposed a number of cooperation alternatives with Yahoo! ranging from commercial partnerships to a merger, which were rejected by Yahoo!. Regarding to Microsoft’s proposal of acquisition in 2008, here are some key issues: Late 2007 Yahoo! rejected partnerships or merger proposal from Microsoft 31/1/2008 Microsoft announced its bid for Yahoo! at US$31/share 11/2/2008 Yahoo! rejected the offer, saying that it undervalued the company 28/2/2008 Google released news that with willingness to acquire 20% Yahoo share 6/4/2008 Final call from Microsoft – threatened Yahoo! Board with a proxy battle 2/5/2008 Yahoo! asked for US$37, Microsoft rose to US$33 4/5/2008 Microsoft withdrew US$47.5 buyout offer 5/5/2008 Yahoo!’s value dropped to $34 billion 17/5/2008 Yahoo! accepted the price $33-34, but Microsoft only interested in search business, Yahoo decided instead to sign a search advertising deal with Google. Microsoft’s Motivation of Acquisition After the failure of the deal, Steven Ballmer was made fun by the public that his greatest contribution during his tenure was: not able to close the deal. Why would Microsoft pay such high cost to acquire Yahoo! at the first place? As we know, Google was the dominant player in this industry and it kept consolidating its dominance through acquisition. Microsoft was eager to content against its biggest rival. The combination...
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...Case Analysis – Week10 DMBA604 9043 – UMUC Summer 2008 July 20, 2008 James Rarick 1 Table of Contents Executive Summary....................................................................................................................................... 3 Introduction .................................................................................................................................................. 4 Lessons Learned ............................................................................................................................................ 5 Solving a fundamental problem ............................................................................................................ 5 Marketing .............................................................................................................................................. 5 Business Planning & Product Planning.................................................................................................. 6 Variables to Success .............................................................................................................................. 6 Updated Case Information............................................................................................................................ 7 Business Plan......................................................................................................................................... 7 Industry Shift Impacting...
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...INTRODUCTION Yahoo! Inc. acronym for “Yet Another Hierarchical Officious Oracle” (Gil P.) is an American multinational Internet corporation with headquarters in Sunnyvale, California. It was founded in January 1994 by Jerry Yang and David Filo and incorporated on 1st March 1995. Its present CEO and President from July 17, 2012 is Marissa Mayer (Pariroth N.,2012). It’s services include Web Portal, Yahoo Search, Yahoo Groups, Yahoo Directory, Yahoo News, Yahoo Finance, Yahoo Answers, online mapping, fantasy sports and Yahoo mail which is a free email service launched in 1997, and Yahoo Mail was the third-largest web-based email service with 281 million users as of December 2012 (Molla R.,2012) Yahoo email accounts have been continuously hijacked by hackers since January 2013. This has caused serious mail insecurities among Yahoo account holders. A cross-site scripting (XSS) proof-of-concept developed by a security researcher Shahin Ramezany is claimed to put some 400 million Yahoo Mail users at risk of hijack (Donohue B.,2013). The XSS vulnerability in yahoo webmail service was blamed for a spate of the account hijackings. The compromised accounts were used to send spam. (ISHA SURI,2013) Security researcher Shahin Ramezany developed an XSS proof-of-concept exploit that he claims puts some 400 million Yahoo Mail users at risk of having their accounts taken over. 1.1 DECISION MAKING AND PROBLEM SOLVING The ASK SIR L model is used to describe the approach taken by Yahoo in solving...
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...Strategic Management_Assesment01_Melgie Nebiar 701476_Ma. Janine So 701337_Rhea Lyn Haro 701495_2016BusT1L7B The evolution of strategy planned at Yahoo and their response to unforeseen events happening in its external and internal environments. The evolution of strategic planning of Yahoo was base on the improvement in their basic character and structures, educating the users in the internet world which is “Gerry’s Guide to the world wide web” which later on called yahoo and analyzing the competitive environment through over-viewing the industry’s demand with the use of internet economic features. (thompson, 2003) The strategy begins when the founders of the yahoo Jerry Yang and David Filo accidentally created one of the world’s first web directories that enable to help the web users on finding things in the web (1994). Hypothetically it was an era of computers, expecting a lot of new users such as business related companies etc. and also involving curios individual to access the net world, later on, their directories called Yahoo stand for “yet another hierarchical officious oracle” (http:/www.yahoo.com). Yahoo was drawing over 100,000 people a day that made to come with up with the new strategy making Yahoo into a business, the business model was derived revenues from renting advertising space on the pages of the fast growing directory. Coming up with this new strategy it needs a capital fund for the investment in servers which provide them by Sequoia Capital a Silicon...
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...Week 7 Project MGMT 361 Part 1 Company Profile Yahoo is a multinational Internet communications company, most famously noted for their search engines, email and web portals. Headquartered in Sunnyvale, California, Yahoo’s history began in 1994 when yet another duo of Stanford students, David Filo, and Jerry Yang wanted to create a site where they could have useful links to other websites that peaked their interest in one central location, they named their site Jerry and David’s Guide to the World Wide Web. It wasn’t long before they realized that they needed a catchier name for their site and agreed to rename to Yahoo. After peaking a large majority of the Internet community’s interest in the site, Yahoo was incorporated and the same firm that funded Google, Sequoia Capital, funded its operations. With their newly found fame and funding, David and Jerry began developing their management team and in the spring of 1996, they launched their IPO. By January of 2000, Yahoo was reaping the rewards of their efforts thanks to a joint venture with a Japanese financial organization that helped to increase their share price, making it only natural for the now biggest name in internet communications to hitch its wagon to one of the now biggest names in internet search engines. Part 2 Identify problem areas 1. Acquiring & Retaining Quality Employees Yahoo had great timing when they were first introduced in 1994, but could not sustain their momentum once innovative competitors...
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