Yahoo....

1. “Managers at all levels and in all functions should analyze the organizational environment periodically and identify sources of uncertainty.” (Managerial Implications, p. 73) How effective do you think Yahoo’s managers at all levels are at analyzing the environment?
2. “To manage transactions with the organizational environment effectively, managers should chart the forces in the organization’s specific and general environments, noting (a) the number of forces that will affect the organization, (b) the pattern of interconnectedness or linkages between these forces, (c) how rapidly these forces change, and (d) the extent and nature of competition, which affects how rich or poor the environment is.” (Managerial Implications, p. 73) Conduct a specific analysis of Yahoo’s environment, identifying each of the 4 factors listed above.
3. “Taking that analysis, managers should plan how to deal with contingencies. Designing inter-organizational strategies to control and secure access to scarce and valuable resources in the environment in which they operate is the first state in this process” (Managerial Implications, p. 73)
4. How is Resource Dependence Theory illustrated in Yahoo’s relations with its environment?
5. Illustrate the concepts of symbiotic and competitive interdependence, using Yahoo’s case history. Did Yahoo effectively manage its interdepencies?
6. As a consumer, how would you rate Yahoo against its major competitor Google? Why?

Part I. Identification of Problems (2-4 pages)
Using only the information provided in the case, identify and explain the problems that the company is having. In other words, identify (1) areas where there are significant and meaningful differences between desired and actual behavior and/or desired and actual results and (2) areas/parts/components of the organization that do not