Free Essay

Yakult Mktg Plan

In: Business and Management

Submitted By viincemaron11
Words 379
Pages 2
I. EXECUTIVE SUMMARY
II. BACKGROUND OF THE COMPANY Yakult was introduced in Japan in 1935 by Yakult Honsha Co. Ltd of Japan, based on discoveries made by Dr. Minoru Shorota, the company’s founder Dr. Shirota blazed a trail in the field of preventive medicine with his studies on a type of lactic acid bacteria now known as Lactobacillus casei strain Shirota. The Yakult brand became synonymous with good health and it made a tremendous impact throughout Japan. Its entry in the market gained immediate acceptance, which led to the establishment of the world Yakult Group. The company was founded on the principles of preventive medicine and has used its extensive research in Probiotics to enhance the health of its customer since the 1930s. In the 21st century, Yakult Honsha, the subsidiaries and overseas companies like Yakult Philippines Incorporated aim to use their role as Probiotics pioneer and raise the quality of life for the people throughout the world. Yakult was introduced to the Philippines in 1978. Its popularity among Filipinos has significantly grown in the past 33 years. The Yakult Plan at Barrio Makiling, Calamba, Laguna is one of Asia’s best production facilities in terms of technology, sanitation and quality control. Here, the Yakult product is produced in a totally sanitized environment following strict quality control standards. It is produced with minimal human intervention using modern and technologically advanced, stat-of-the-art facilities to ensure non-contamination of the product. Rigid quality control procedures assure the conformity of the product with the world-renowned Yakult formulation. Through the years, Yakult Philippines, Inc. has upheld its commitment of providing good health through the use of beneficial microorganisms. All the endeavours the company has undertaken and continues to undertake are guided by its principle to promote to the health of the Filipino people. Consistent with this principle, the company continues to educate the Filipino consumers on the health benefits of the Lactobacillus casel strain shirota. It seeks to supplement its expanding market coverage with great missionary zeal that good digestion leads to good health.
I. MISION, VISION & PHILOSOPHY

PHILOSOPHY
“We contribute to the health and happiness of people around the world through pursuit of excellence in life science in general and our research and experience in microorganisms in particular.”

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