Premium Essay

Yd Online on-Line Marketing

In: Business and Management

Submitted By bin653
Words 1123
Pages 5
Company Report
Hobin Song(2009120026)
Korea University bin653@naver.com Company Introduction – YD online
History
established as ‘㈜트라이글로우픽쳐스’ in 1999
 developed game ‘프리스톤테일’ in 2001
 IPO on the KOSDAQ in 2002
 Changed corporate name to ‘㈜프리스톤’ in 2003
 Serviced publishing game ‘오디션’ in 2005
 Merged with ‘㈜이모션’ in 2005
 Changed corporate name to ‘㈜예당온라인’ in 2006
 Changed corporate name to ‘㈜와이디온라인’ in 2009
 developed and serviced game ‘갓 오브 하이스쿨’ in 2015.05
 Serviced publishing game ‘이카루스, 미르의전설2&3’ in 2015.06
 Terminated publishing game ‘오디션’ in 2015.10
(‘Audition’ occupies about half of its sales)


© 2015, Internet Marketing, Professor Janghyuk Lee

2

Company Introduction – YD online
Main business units


Online(PC based) game
ICARUS
-



2014.04 launched
Contracted with ‘wemade corporation’ to publish game in domestic market
Supplement of loss on existing Audition revenue

Mobile game
GOD OF HIGHSCHOOL
-

2015.05.21 launched
Main source of income(estimated daily revenue 100 million won)
First mega-hit mobile game in company history
Based on Naver Webtoon IP
© 2015, Internet Marketing, Professor Janghyuk Lee

3

Company Introduction – YD online
Sales/Profit (recent 3 years)
(unit: million won)

35,000

2012

30,000
25,000

2013

2014

2015 1H

Revenue

33025

29174

24341

14216

Gross
Profit

12332

16905

12989

7700

43

5593

-3004

-944

20,000
15,000
10,000
5,000

Operating
Profit

0
2012

2013

2014

2015 1H

-5,000
Revenue

Gross profit

Operating Profit

-

Due to decrepitude of existing games and poor performance of new games, sales & profit decreased annually

-

But recent 2/4 Quarter, YD online turned into profit making by mega-hit of ‘God of Highschool’

-

If the game maintains popularity, sales &...

Similar Documents

Premium Essay

Palette Studio Case Study

...audience. Also, since the company conducts its operations online, the data (orders of the customers, suggestions and complaints, and other transactions made) that they gather are being stored online. The process of ordering the products also revolves through the use of internet/technology/online. The company can confirm and update the customers who have settled their orders online, post photos in their social media accounts to promote the brand and keep the customer updated, discuss about collaborations with different companies and conduct more business transactions by the use of technology. Enterprise Delivery System INPUTS THROUGHPUTS OUTPUTS • Black Canvas • Black, Beige, Light Pink Vegan leather • Lining • Cambrella • Carton • Slice Foam • Magnetic Snap • Roller Buckle • Snap • Rematche • Black Strap • Velcro • The Palette Studio conduct a market research • The company creates and disseminates survey to its marketing focus • The data will be gathered and analyzed carefully • The company’s design team will create a product design • The owners of the venture will check and approve the product design • The company will set an appointment with the manufacture. • The manufacturer will make a prototype • The product will be checked and tested • The company will set a meeting with the manufacturer • The manufacturer will move on to mass production of the bags • The company will pay for the order • A photoshoot of the product line will be conducted • The company will post a......

Words: 2264 - Pages: 10

Premium Essay

Scope of Investment in Jaipur Region

...Apeejay School of Management New Delhi July 2012 SIP Project Report BY: Harshit Jain(harshitjain.asm@gmail.com) | 1 P age |2 CERTIFICATE This is to certify that the project work done on” Scope of investment in Real Estate in India & Real State investment: A case study of Jaipur region ” Submitted to Apeejay School of Management, Dwarka by Harshit Jain in partial fulfillment of the requirement for the award of PG Diploma in Business Management, is a bonafide work carried out by him/her under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried out during 14th may 2012 to 5th june 2012 in Customer First Concepts , Pvt. Ltd.( Currently working as a Marketing division of various townships in Jaipur region ). Date: Seal/Stamp of the Organization Name of the faculty Mentor SIP Project Report BY: Harshit Jain(harshitjain.asm@gmail.com) | 2 P age |3 Acknowledgements This summer internship project would not have been possible without the support of many people . I wish to express my sincere gratitude to my Faculty Mentor Mrs. Monica Arora & my Corporate Mentor Mr. Shantanu Mehra( channel retail sales head) for helping me & providing me an opportunity to do my project work on " Real Estate in India & Scope of investment in Jaipur Region" . This Summer internship project bears on imprint of many peoples . First of all i would sincerely like to thank Mr. Shantanu Mehra for......

Words: 11351 - Pages: 46

Premium Essay

Callaway Golf

...Strategic Report for The Callaway Golf Company Innovation through Collaboration Scott Damassa Amy MacKinnon Alisher Saydalikhodjayev April 14, 2007 Harkness Consulting Table of Contents Executive Summary ................................................... 3 Company Background ................................................ 5 Competitive Analysis.................................................. 7 Internal Rivalry ................................................................ 8 Entry .............................................................................. 12 Substitutes & Complements ........................................... 13 Buyer & Supplier Power ................................................. 14 SWOT Analysis ..........................................................15 Strengths ....................................................................... 15 Weaknesses ................................................................... 15 Opportunities ................................................................. 16 Threats........................................................................... 16 Financial Analysis .....................................................16 Strategic Issues & Recommendations .......................21 References…………………………………………………………25 Harkness Consulting 2 Executive Summary Harkness Consulting has been asked by Callaway Golf to assess its strategic market position and to make recommendations for......

Words: 7472 - Pages: 30

Premium Essay

Test

...1 Challenges We Face in FM by John Vinken, IFMA Toronto President Vinken’s Views - President’s Message Spring has sprung in Southern Ontario and my mind races onward with ideas that I want to implement both at work and home. And what a better way to explore these ideas and develop some structure around them, than by hiring a person that is motivated, energetic, and able to acquire current knowledge easily. Yeah I know you are asking “Where do I get in line for someone like that?” Well what I have just described is a co-op student. I have my usual 2 co-op students already reserved and they will be starting in 3 weeks time. And let me tell you my whiteboard is filling with initiatives and ideas for these two to deal with. And with two facility management related college programs in the area (at Humber College and at Conestoga Collage) there are co-op students looking for jobs in the facility management field. If you want the contact information use the membership CD just sent to you and on the opening page are the hyperlinks for both of these institutions. This is the third year that IFMA Toronto has produced the membership CD rather than published a membership roster. There are, of course, issues with this year’s CD as there have been with every membership roster created in history I believe. Some of the problems are related to getting updated information about member. As an example when people renew their membership and if it is tardy the membership listing we......

Words: 7699 - Pages: 31

Free Essay

Rock of Ages

...three days during August 14th, 15th and 16th in 2016 with two stages along the waterfront. The music will progress from older to newer rock music. Each day will have a different theme to match the age of the music playing that day. An event brief describes what the event will look like from a customer’s perspective. In the first year of operation, Rock of the Ages expects 5,000 attendees and 20+ rock bands. The music festival will have a revenue stream from ticket sales, sponsors, merchandise, space slips (vendors), alcoholic beverages, VIP experiences, parking and transportation. Rock of the Ages has six major competitors in Canada: Centre of Gravity, NXNE, Sled Island, Osheaga, Boonstock, and Heavy Montreal. Rock of the Ages marketing goals for 2016 are to: Sell-out 5,000 tickets; Ensure at least 4,500 (90%) of attendees are from Canada; Sell 70% of tickets by April 30, 2016; Reach 20,000 people via IMC efforts by April 15, 2016; and to Ensure 85% of attendees are satisfied with Rock of the Ages. The population of the central Okanagan is expected to see a continuous growth rate of 1.7% yielding an estimated population of 205,867 by 2015. The Central Okanagan has access to an approximate population of 10,320,860...

Words: 15225 - Pages: 61

Free Essay

Epyllion Textile and Epyllion Style

...http://www.seu.ac.bd/ 1 Project Description Company Name: Status: Type: Managing Director: Product Mix: 100% cotton, 100% polyester a) Spun b) Filament Nylon Chief Value Cotton (CVC) Polyester Cotton blend Gray mélange (15% Viscose 85% cotton 10% Viscose 90% cotton 30% Viscose 70% cotton) Ash mélange (1% Viscose 99% cotton) Year of establishment: Project Cost: Turnover: Production capacity: 1993 About 1500 core TAKA About 100 crore TAKA/year - Knitting: 22 tons/day (Average) - Dyeing: 20 ton/day (Average) - Garments: 60000 pcs/day Main Production: Basic T-Shirt, Tank top, Long Sleeve, T-Shirt, Polo Shirt, Shorts, Hoody, Ladies & Kids Knitwear all kinds of knit Garments & Knit fabrics. Epyllion Group Private Company 100% Export oriented knit composite Industry. Riaz uddin al Mamun Major buyers : Mark & Spencer (M&S), G-Star, Celio, C&A http://www.seu.ac.bd/ 2 Address: Factory: Epyllio n Knit t ex & Epyllio n St yle Lt d. Jangaliapara, Banglabazar, Joydebpur, Gazipur, Bangladesh Plot # I/1, Road # 06, Section # 07, Mirpur I/A, Dhaka-1216. Bangladesh Tel: +880-2-9006028, 9006747, 9013897, Fax # 880-2-9007978, 9016994, Corporate office: Website: www.epylliongroup.com http://www.seu.ac.bd/ 3 http://www.seu.ac.bd/ 4 http://www.seu.ac.bd/ 5 History through time In the whole animal kingdom, only human being needs garment. Bengal Cotton Fabrics used to be exported to the Roman and Chinese empires as mentioned in Ptolemy's Geography and the Periplus of the......

Words: 27867 - Pages: 112

Free Essay

Startupworld Berlin

...number 01 InsIght Into the onlIne CapItal BerlIn With contributions from Alexander Kudlich, Ansgar Oberholz, Michael Brehm, Mathias Döpfner, Carsten Maschmeyer, Christian Reber, Jan Beckers, Fabian Heilemann, Fabian Siegel, Florian Heinemann, Ijad Madisch, Jens Begemann, Klaus Hommels, Lukasz Gadowski, Joel Kaczmarek and 85 other great minds. „ BerlIn has the most potentIal of all CItIes In europe“ peteR tHIeL * Peter Thiel, Former CEO of PayPal, first investor of Facebook and partner of the venture capital firm, Founders Fund. ENJOY BERLIN VALLEY! HUNDERT IS A PROJECT FROM BERLINVALLEY.COM DAILY NEWS FROM THE BERLIN ONLINE SCENE WHAT A gREAT FAMILY: HIRE! WE MODEL: JENNIFER IRMLER (WWW.MODEL-FABRIk.COM) PHOTO: MAx THRELFALL (WWW.THRELFALL-gOERS.DE) MAkEUP: BIANCA BENSCH (FACEBOOk.COM/BENSCHBIANCA) OUTFIT WITH FRIENDLY SUPPORT FROM PEPE JEANS (NEUE SCHöNHAUSER STRASSE) WE ARE LOOkINg FOR COOL INTERNS AND EDITORS, MALE OR FEMALE. CAREER CHANgERS WELCOMED. APPLY WITH 100 WORDS OR LESS AT PIMPMYFUTURE@WHY-BERLIN.COM the hundert Register now, and receive every issue by mail for free! introduCtion Klaus Wowereit KlauS WoWereit haS been the governing mayor of berlin Since 2001, and the longeSt Serving head of government in office of any german State. Governing Mayor of Berlin Hundert Continues as a series! We are very excited about the response that “Hundert – insight on the Online Capital Berlin” has received. Therefore...

Words: 44714 - Pages: 179

Premium Essay

Principles of Cost Accounting 15th Edition

...mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Vice President of Editorial, Business: Jack W. Calhoun Acquisitions Editor: Matt Filimonov Developmental Editor: Lauren Athmer Marketing Manager: Kristen Hurd Marketing Coordinator: Heather McAuliffe Content Project Manager: Corey Geissler Production Technology Analyst: Starratt Alexander Media Editor: Scott Fidler Sr. Manufacturing Coordinator: Doug Wilke Production Service: Cadmus Sr. Art Director: Stacy Shirley Internal Designer: Jennifer Lambert, Jen2Design, LLC Cover Designer: cmiller design Cover Image: ªGetty Images For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com Library of Congress Control Number: 2009935270 ISBN-10: 0-8400-3703-1 ISBN-13: 978-0-8400-3703-9 South-Western Cengage Learning, 5191 Natorp Boulevard Mason OH 45040, USA Cengage Learning products are...

Words: 191216 - Pages: 765

Premium Essay

Principles of Cost Accounting

...mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Vice President of Editorial, Business: Jack W. Calhoun Acquisitions Editor: Matt Filimonov Developmental Editor: Lauren Athmer Marketing Manager: Kristen Hurd Marketing Coordinator: Heather McAuliffe Content Project Manager: Corey Geissler Production Technology Analyst: Starratt Alexander Media Editor: Scott Fidler Sr. Manufacturing Coordinator: Doug Wilke Production Service: Cadmus Sr. Art Director: Stacy Shirley Internal Designer: Jennifer Lambert, Jen2Design, LLC Cover Designer: cmiller design Cover Image: ªGetty Images For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com Library of Congress Control Number: 2009935270 ISBN-10: 0-8400-3703-1 ISBN-13: 978-0-8400-3703-9 South-Western Cengage Learning, 5191 Natorp Boulevard Mason OH 45040, USA Cengage Learning products are...

Words: 191216 - Pages: 765

Premium Essay

Dictionary of Travel, Tourism, and Hospitality

...Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been......

Words: 133754 - Pages: 536

Premium Essay

Pro Con

... Logistics Related Web sites 6 3. Logistics Publications 8 II. Explanation of Codes 1. MILSTRIP Record Positions 16 2. Document Identifier Codes (DIC) 16 3. Routing Identifier Code (RIC) 18 4. Stock Number (NSN) Composition (NSNs, FPNs, and MCNs) 19 5. Unit of Issue Code (UI) 20 6. Department of Defense Activity Code (DODAAC) 22 7. Demand Code (DC) 22 8. Unit Identification Code (UIC) 22 9. Signal Code (SC) 22 10. Fund Code (FC) 22 11. End Item Code (EIC) 23 12. Project Code (PC) 23 13. Priority Designator Codes and (UMMIPS) 23 14. Advice Codes (AC) 23 15. Line Item Number (LIN) 24 16. Accounting Requirement Code (ARC) 24 17. Acquisition Advice Code (AAC) 24 18. Automatic Return Item Code (ARI) 26 19. Condition Code (CC) 26 20. Control Inventory Item Code (CIIC) 28 21. Equipment Readiness Code (ERC) 30 22. Equipment Category Code (ECC) 30 23. Essentiality Code (EC) 30 24. Level of Work Code (LWC) 31 25. Maintenance Repair Code (MRC) 31 26. Part Source Code (SRC) 32 27. Recoverability Codes (RC) 32 28. Reportable Item Control Code (RICC) 33 29. SAMS Work Request Status Codes (RSC) 34 30. Status/Rejection Codes 35 31. Stockage List......

Words: 17337 - Pages: 70

Premium Essay

Probability and Statistics for Finance

...Probability and Statistics for Finance The Frank J. Fabozzi Series Fixed Income Securities, Second Edition by Frank J. Fabozzi Focus on Value: A Corporate and Investor Guide to Wealth Creation by James L. Grant and James A. Abate Handbook of Global Fixed Income Calculations by Dragomir Krgin Managing a Corporate Bond Portfolio by Leland E. Crabbe and Frank J. Fabozzi Real Options and Option-Embedded Securities by William T. Moore Capital Budgeting: Theory and Practice by Pamela P. Peterson and Frank J. Fabozzi The Exchange-Traded Funds Manual by Gary L. Gastineau Professional Perspectives on Fixed Income Portfolio Management, Volume 3 edited by Frank J. Fabozzi Investing in Emerging Fixed Income Markets edited by Frank J. Fabozzi and Efstathia Pilarinu Handbook of Alternative Assets by Mark J. P. Anson The Global Money Markets by Frank J. Fabozzi, Steven V. Mann, and Moorad Choudhry The Handbook of Financial Instruments edited by Frank J. Fabozzi Collateralized Debt Obligations: Structures and Analysis by Laurie S. Goodman and Frank J. Fabozzi Interest Rate, Term Structure, and Valuation Modeling edited by Frank J. Fabozzi Investment Performance Measurement by Bruce J. Feibel The Handbook of Equity Style Management edited by T. Daniel Coggin and Frank J. Fabozzi The Theory and Practice of Investment Management edited by Frank J. Fabozzi and Harry M. Markowitz Foundations of Economic Value Added, Second Edition by James L. Grant Financial Management and Analysis, Second......

Words: 176154 - Pages: 705

Premium Essay

Accoutning

...Chapter 8—Absorption and Variable Costing, and Inventory Management TRUE/FALSE 1. Variable costing and absorption costing income statements may differ because of their treatment of fixed factory overhead. ANS: T PTS: 1 DIF: Difficulty: Easy OBJ: LO: 8-1 NAT: BUSPROG: Analytic STA: AICPA: FN-Measurement | IMA: Performance Measurement | ACBSP: APC-27-Managerial Accounting Features/Costs KEY: Bloom's: Knowledge NOT: 1 min. 2. Inventory costs under variable costing include only direct materials, direct labor, and variable factory overhead. ANS: T PTS: 1 DIF: Difficulty: Easy OBJ: LO: 8-1 NAT: BUSPROG: Analytic STA: AICPA: FN-Measurement | IMA: Cost Management | ACBSP: APC-27-Managerial Accounting Features/Costs KEY: Bloom's: Knowledge NOT: 1 min. 3. Inventory under absorption costing includes only direct materials and direct labor. ANS: F Inventory under absorption costing includes direct materials, direct labor, variable factory overhead, and fixed factory overhead. PTS: 1 DIF: Difficulty: Easy OBJ: LO: 8-1 NAT: BUSPROG: Analytic STA: AICPA: FN-Measurement | IMA: Cost Management | ACBSP: APC-27-Managerial Accounting Features/Costs KEY: Bloom's: Knowledge NOT: 1 min. 4. If the number of units produced in a period is larger than the number of units sold in a period, absorption costing income will be higher than variable costing income. ANS: T PTS: 1 DIF: Difficulty: Easy OBJ: LO: 8-1 NAT: BUSPROG: Analytic STA: AICPA: FN-Measurement | IMA: Cost Management | ACBSP:......

Words: 33039 - Pages: 133

Premium Essay

Analysis

...SEVENTH EDITION PROBLEM SOLVING AND PROGRAM DESIGN in C This page intentionally left blank SEVENTH EDITION PROBLEM SOLVING AND PROGRAM DESIGN in C Jeri R. Hanly, University of Wyoming Elliot B. Koffman, Temple University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director, ECS: Marcia Horton Editor-in-Chief: Michael Hirsch Senior Project Manager: Carole Snyder Director of Marketing: Patrice Jones Marketing Manager: Yezan Alayan Senior Marketing Coordinator: Kathryn Ferranti Director of Production: Vince O’Brien Managing Editor: Jeff Holcomb Associate Managing Editor: Robert Engelhardt Production Manager: Pat Brown Creative Director: Jayne Conte Designer: Suzanne Behnke Media Editor: Daniel Sandin Media Project Manager: John Cassar Cover Image: (c) michael Holcomb/Shutterstock.com Full-Service Project Management: Mohinder Singh/ Aptara®, Inc. Composition: Aptara®, Inc. Printer/Binder: Edwards Brothers Cover Printer: Lehigh-Phoenix Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Photo Credits: Page 4: Fig. 0.1: akg-images/Paul Almasy/Newscom. Page 11: Fig. 0.4: © 2008 IEEE/Journal of Microelectromechanical Systems (2006). Page 15:...

Words: 158087 - Pages: 633

Premium Essay

Computer Science Illuminated

...D B A RT L E T T C O M P U T E R S C I E N C E computer science illuminated N E L L D A L E J O H N L E W I S computer science illuminated N E L L D A L E J O H N Villanova University L E W I S University of Texas, Austin Jones and Bartlett Publishers is pleased to provide Computer Science Illuminated’s book-specific website. This site offers a variety of resources designed to address multiple learning styles and enhance the learning experience. Goin’ Live This step-by-step HTML Tutorial will guide you from start to finish as you create your own website. With each lesson, you’ll gain experience and confidence working in the HTML language. Online Glossary We’ve made all the key terms used in the text easily accessible to you in this searchable online glossary. The Learning Store Jones and Bartlett Publishers has a wealth of material available to supplement the learning and teaching experience. Students and instructors will find additional resources here or at http://computerscience. jbpub.com The Language Library Here you will find two complete chapters that supplement the book’s language-neutral approach to programming concepts. A JAVA language chapter and C++ language chapter are included and follow the same pedagogical approach as the textbook. http://csilluminated.jbpub.com eLearning Our eLearning center provides chapter-specific activities that will actively engage you in the learning process. Each activity......

Words: 67693 - Pages: 271