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英国Marketing Thesis: Situation Analysis and Market Plan for a Uk Bank

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我在英国的哈韦斯特银行工作,在国家处于全球经济衰退的情境时,我的任务是为银行踌躇一个商业计划。现在的银行业正在脱离经济衰退的过程中。在当今的市场上,对银行业来说,存在着很多机遇,因为新的企业正在建立,新的移民来到这个国家,尤其是学生。因为这个国家复苏后的经济趋于稳定化,很多欧洲人士也移居到此国。在此种形势下,一些人更想成为独家经营者和合伙企业开始创业。对于银行来说是机遇,所以我们银行业可以从此情势下通过开立网上银行获取利益,因为技术介入银行业会为银行减少花费,展开竞争,帮助处于困难时期的企业。

英国市场分析—UK market analysis
来自2010年8月问卷调查统计后的国家官方数据表明约30,100,000位成年人,即将近总人数的60%每天都在使用网络。从未使用过网络的人数在日益的减少,每年大约增加9,000,000—10,000,000名网民。上一年在网上购物,享受网上服务的人数约3,000,000人。此数据表示在总人口中约占62%的年满16岁的人,大部分选择在网上购买运动设施和衣服。

In UK I am working in a Harvest bank and I have to prepare a business plan for a bank in the situation when there was global recession in the country and now banking industry is coming out of recession. There are a lot of opportunities in the current market because new businesses are growing, new migrants are coming in the country specially students, many Europeans are also coming because of the recovery toward stability in the country. In this situation many sole proprietors and partnerships are taking place many people want to start business. There is an opportunity for banks so our bank can take benefits from this situation by launching an online bank because of the intervention of technology in banks which are reducing the costs, giving competition and tough time to every business so a banks.

英国市场分析—UK market analysis

In a report from Office of National Statistic in opinion survey in August 2010 it was stated that about 30.1 million of adults uses the internet every day which is approximately 60% of the total population. The number of persons who never used the internet is decreasing day by day in every year about 9-10 million user adds in previous years. The number of person who bought the goods or services from online source was about 31 million in last year. This figure represent about 62% of all person who are above the age of 16, mostly people purchased sports and clothes from online.

There was

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