Premium Essay

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Submitted By hoadinhthu24
Words 518
Pages 3
Starbucks was founded in 1971 in Seattle, Washington by three partners who are English teacher Jerry Baldwin, history teacher Zec Siegl, and writer Gordon Bowker. Starbucks was as a roaster and retailer of whole bean and ground coffee, tea and spices with single store.
Today, Starbucks Corporation is the famous global coffee company and coffeehouse chain with nearly 18,000 retail stores in 60 countries. The company has committed to providing highest quality coffee and "Starbucks Experience" while controlling business by providing the path of economic profitability, and social environment in the community where it conducts business. Almost Starbucks store serve hot and cold beverages, coffee bean, instant coffee, full-leaf teas, pastries, and snacks. The mission of Starbucks : “To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time” to achieve its mission that the company must have a specialist business plan. So that the Starbucks coffee company was operated as the new way of business, to establish the own network pure coffee bean supply maintaining its characteristics. While both a company achieves the highest standards in the world for fresh hot coffee brand, Starbucks recognized that profitability is essential to its success in the future. Starbucks will aim to contribute positively to the local and global community communicate through its activities with a number of partners with expertise in areas such as development cultural social, laborhood, and reading culture . For example, in the UK, Starbucks has operations in close relationship with National Publishers Truth until 6 years ago for developing products “All Books for Children” to introduce preschool children schools and their parents about the benefits of literacy. From January 1-2001 “All book for children” was 7,445 children and their parents, who always choose

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