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Yo Sushi

In: English and Literature

Submitted By Sapnacs2010
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YO!® SUSHI - BUSINESS STUDIES/MANAGEMENT
Student Activity 1
The YO!® brand has been extended into clothing and accessories. You are a merchandising consultant and YO!® has come to you for advice on a new accessory it would like to develop. Write a report of about 250 words with a suggestion for a product that would suit the YO!® brand. When writing your report you need to show that you have taken account of the brand image that YO!® wishes to project. You might find it helpful to look at the YO!® Sushi website www.yosushi.com for further information.
Teacher's notes Activity 1
Students need to show awareness of the brand image that YO!® Sushi wishes to project in the presentation of its product. Words that YO!® Sushi uses in its branding guidelines distributed to marketing staff include: bold, engaging, premium, life-enhancing, energising, daring, innovative, informal and respectful. You may find it useful to supply these additional words to students.
There are no right or wrong answers. The important aspect to consider when discussing students’ work with them is that their recommendations must be supported by reasoning, focusing on these features. Students may like to support their report with a graphic representation of their recommended product.
YO!® SUSHI - BUSINESS STUDIES/MANAGEMENT
Student Activity 1
The YO!® brand has been extended into clothing and accessories. You are a merchandising consultant and YO!® has come to you for advice on a new accessory it would like to develop. Write a report of about 250 words with a suggestion for a product that would suit the YO!® brand. When writing your report you need to show that you have taken account of the brand image that YO!® wishes to project. You might find it helpful to look at the YO!® Sushi website www.yosushi.com for further information.
Teacher's notes Activity 1
Students need to show awareness of...

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