...Analyzing Buyer Behavior Instructions: In this scenario-based activity, you will need to review the scenario presented to you, your role in the process, and then read the viewpoints of the key employees that have been assigned to help you with this activity. Be sure to view the grading rubric at the bottom prior to proceeding to the activity. Your completed paper will be submitted to the Drop Box. Scenario Scenario Summary You are the new Vice President of Marketing for Graves Enterprises, makers of consumer and commercial grade floor care products. You have two marketing directors that report to you, each of who is in charge of either the consumer market or the commercial market. Graves Floor Care Products are currently priced comparable to their direct competitors in both markets. They are also distributed through the same distribution channels, although there is no real incentive for the distributors or retailers to carry Graves Floor Care's products over those offered by the competition. The sizes and packaging of Graves products and those of the competition are similar, yet there are distinct competitive differences that are not effectively promoted. Some differences include a unique, proprietary chemical cleaner that cleans "dry" (and does not clean "wet"), which helps to reduce mold. In addition, the Graves products reduce mold. Graves products utilize environmentally friendly chemistry, contain “Scotchgard” for continued stain protection. In addition...
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...You Decide Estrella Fernandez ececa_1@hotmail.com PROJ-598-16361 Professor: David Garrett Introduction I am currently the project manager for ZAP Pharmaceutical Company. Currently, I am managing a large IT project in the healthcare industry for ZAP. My project objectives are to refurbish an existing office building, install the IT infrastructure, and outfit the area for use as a new telephone answering hub for the company. All contracts associated with this project are fixed price contracts and we have three main issues that need resolution. Issues 1. Bear’s Construction Company is making a claim that it is not responsible for inspections required by the local township. Bear has produced a memo signed by John during negotiations that states that ZAP is responsible for all permits and inspections. The contract shows that Bear is responsible for all inspections. 2. The contract states that carpeting must meet a specific wear rating. It also prohibits the use of any non generic materials within the work of the contract. This would include carpets with special wear rating, because these would be non generic materials. Anne has already purchased and begun the installation of the generic carpet that does not meet the wear rating. 3. Sheba’s Office Equipment has informed you of a minor typographic error in the contract with you to provide office equipment for this project. In the contract, it states Sheba shall be paid as follows $350,000 (Three hundred and fifty...
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...You Decide Business Economics GM545 Spring 2012 Semester, Session A Mr. President, I would like to take this time to provide a few recommendations to help our economy. As you know we are in a severe and deep recession. Many analysts say it could last for at least another year. It is urgent that the government makes both monetary and fiscal policy adjustments. We must put a stop to our growing unemployment and fix our inflation rate. I have met with several consults and advisors and would like to summarize it for you. Economic consultant, Raymond Burke, advises that you lower interest rates so that consumer’s can “get back on their feet”. I think it is a great idea, and I would encourage you to work with the Federal Reserve in making these adjustments. This would ideally encourage consumers to increases their spending, and lead to rise in aggregate demand. Kathy Lee, former economic advisor, also made her comments known. She recommends taxes be raised, and government spending be reduced. I feel that just the opposite should happen. If we decrease taxes and increase government spending, we could create more jobs. Also, with a decrease in taxes, people will have more money to spend, which will create more jobs. Consultant to the Federal Reserve, Patricia Lopez, believes that the Federal Reserve sell bands to raise the requirement of the reserve. However, if we where...
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...Week 3 You Decide 1. You are the judge in the case. Does Susie have a case against Ruthless? Is Ruthless the proximate cause of Susie’s injuries? I certainly do think that Susie has a case against Ruthless because of the simple fact that Susie told Ruthless that she wanted to wait for Orson or she could walk home since she only lived six blocks from the park, but Ruthless paid no attention to Susie, he did not acknowledge what she said and gave her no choice but ordered everyone to get into the truck. Officer Ruthless could have stayed with Susie for a few minutes to see if Orson would come and pick her up, if not, then Officer Ruthless could have easily driven Susie home to ensure that she arrived safely at her home. If Officer Ruthless had other duties that he had to tend to, he could have easily called Susie’s parents to come and pick her up or called his supervisor to tell him that he was running behind because he needed to take a minor home, I’m sure that his supervisor would have understood and all of Susie’s injuries could have been prevented. I believe that Ruthless was the proximate cause of Susie’s injuries because he was the one who ordered her to get into a vehicle that she was refusing to get into from the beginning. Susie has every right to file a complaint against Officer Ruthless, the Elsewhere Police Department because Officer Ruthless is their employee and also Jerry for being careless in driving the truck. Even though a police officer is not obligated...
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...Running Head: GENDER AND IDENTITY You Decide SOC350: Cultural Diversity in the Professions You Decide One of the duties of being a human resource manager at Fortune 500 Company is being in charge of hiring a new sales consultant for the fiber optics division that will be capable of selling the latest fiber optics to leading wireless manufacturers of five key companies. The potential candidate must be articulate, sophisticated, and knowledgeable about fiber optics, flexible to travel, and work after hours. Out of all the potential candidates that have applied and the person I chose to hire is Jyoti, the Manager of Wireless Retail Store. I would do so because she has all the qualifications and experience needed to improve sales at Fortune 500. Jvoti shows great improvement and advancement in her last job position by starting in assisting in sales to managing a wireless phone company’s regional sales. She demonstrated self-initiative skills in regards to management and raising sales by 60%. The position requires traveling and Jvoti being single, is able to work long hours as well as travel to improve the revenue at Fortune 500. Her gender did not play a role in the deciding factor to hire her, only her experience and skills. She portrays herself, as a fast learner and gender discrimination does not impose any issues within the company’s policies (Lecture, 2012). The final aspect for deciding to hire Jvoti is the much experience in managing wireless phone companies...
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...To: - XYZ From: - Date: - RE: - Heart Transplant It has come to my attention that there are three qualifying candidates who are in need of available heart transplant. In this short duration of time, I have to decide which candidate is the most suitable for the heart transplant. The main purpose of this memorandum is to inform you about the decision that has been made for heart transplant patient. I want to address the process of this decision, and how I have incorporated professional and ethical views in decision making process. I evaluated all three patients’ current situation and their need for transplant. Jerry is 55 years old family man. He is in desperate need of a new heart because his heart fails at early age due to a use of steroid. The possible danger of steroid was unknown at that time. Lisa is 12 years old girl living with lifelong diseases. Her heart stops working after a struggle with pneumonia. Her father, Dr Joe, is a leading oncologist in our hospital and offering $2 million dollars donation. Lastly, Ozzy is 38 years old homeless drug abuser. His heart condition is due to continue drug abuse and overdosing of crack cocaine. After a brief study about their need for heart and their conditions, I decided that Jerry is the perfect candidate for heart transplant and will benefit most from this procedure. First, I have considered some common ethical and moral values in my decision making process. In case of Ozzy, I think it is unethical to judge a worth of...
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...Business and Increasing Advertisement via the Web November, 2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and strategies for improving online business and increasing advertisement via the web, they include: search...
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...CASE STUDY Week Two Assignment You Decide Professor: Mary Black, PhD. Kingsley Agharese (HIMC) What are Medical benefits, and who should provide such benefits to company’s employees? Most Americans know what Medical benefits entail and they know how to shop around for the most affordable benefits. Should Medical benefits be mandated and priced across the board? Cooper Pearson Corporation became a victim of circumstance because they did not conduct sufficient research in regards to the best Medical benefits for their employees. Having a PPO you have a lot more flexibility, you don't have to wait for referrals and you choose your own doctor. To be honest, you also get better care with PPO. With an HMO, doctors only get a paid capitation fee which is like $5 per patient a month and some small fee for some major treatments, so that is $0 for a checkup and cleaning. On the other hand, PPO pays $120-$250 for a recall visit; so who do you think is going to get the best care and sooner appointments? Some doctor’s offices no longer accept HMOs, due to the lengthy paperwork involved, and it's simply not worth it. I realize that health care in America isn't as inexpensive or accessible as we'd like, but if faced with the option between choosing an HMO and a PPO without one being cost prohibitive, I'd pay the extra money to get the PPO because that added flexibility, in my opinion, is definitely worth it. Most PPOs have a preferred provider list, much like the HMO provider list...
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...ev | Douglas MolinaMGMT 599 | Memo To: Executive Committee Willy’s Candy company From: Douglas Molina CC: Date: [ 11/30/12 ] Re: You Decide Assignment week#5 Summary of the Case (Understanding) Willy’s Candy Company has experienced flat sales and earnings, specifically for their 2 major products, Willy’s Yummy Chews and Willy’s Sour Straws. Although they are able to maintain sales of these products through the combination of aggressive pricing and trade incentives earnings are still falling below expectations. The company also tried to increase earnings by introducing new candy products into the market, but this too has failed to lift earnings. The following are suggestions from executive management: Chester A. Wonka III, CEO The CEO is advocating a merger with the larger Swiss company that in the past has made numerous offer in the past for a merger and is still has the option on the table. The merger will have the following advantages: * It will enable Willy’s to gain access international markets * The merger will provide us the resources, capabilities and marketing support necessary to grow Willy’s. A disadvantage will be loss of control and the company will be acquired by the larger Swiss company. Swifty Miller, CFO The CFO proposes levering up or taking on more debt to be used to diversify by purchasing smaller candy companies. This will increase their current portfolio of products. Having a bigger product offering, they will be able...
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...You Decide – Analyzing Buyer Behavior Keller Graduate School of Management – MM522 Prof. Yabs Sherra Jones September 15, 2009 Abstract This report is an analysis of consumer and business buying behavior, which is based on the research presented by my Marketing team at Graves Enterprises. The purpose of my analysis is to develop a marketing plan which will double the sales in the consumer and commercial markets within the next year. Consumer Products Proposal Upon reviewing the consumer products proposal presented by Joshua Edwards, I find that the proposal will work only if the product is affordable. The development of a new eco-friendly product line as well a private label line to be sold in retail stores like Wal-Mart, K-mart and Target is an excellent idea; however, pricing it at 1.5X the current product is not feasible. Being that personal factors happens to be one of the aspects that influences consumer’s buying behavior, we should be appealing to the consumer’s economic circumstances. Consumers want the best quality, but at an affordable price. There are different social classes to be taken in consideration. As Joshua pointed out, our current target market is homeowners, females, with a household income of $75-$150k. Appealing to female homeowners should remain a spectrum of our target market; per Kotler’s text a more direct influence on everyday buying behavior is the family of procreation (Kotler, 2009). The wives in these households act as the family’s...
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...the ability of US firms to win contracts valued at $45 billion in the 12 months before May 1995. "Corruption occurs when someone has monopoly power over a good or a service, has the discretion to decide whether or not you receive it and how much you receive, and lacks accountability." (Robert Klitgaard, Controlling Corruption, 1988). The level of corruption in international business transactions continues to be a critical problem. Companies need both the motivation and the governance practices to discontinue these payments Role of Internal Auditors in the Anti-Corruption Battle John FlahertyThe Challenge Bribery, and other illicit payments are contrary to the public good. They thwart the competitive process and circumvent laws, regulations, and procedures put in place for the public good. They divert funds from owners, shareholders, and are usually paid as fees, commissions, or are paid without record. The cost to the public totals millions of dollars annually. The US Government is aware of almost 100 cases in which foreign bribes undercut the ability of US firms to win contracts valued at $45 billion in the 12 months before May 1995. "Corruption occurs when someone has monopoly power over a good or a service, has the discretion to decide whether or not you receive it and how much you receive, and lacks accountability." (Robert Klitgaard,...
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...Hofatma Hospital July 19, 2014 YOU DECIDE Memorandum for Record: The purpose of this memorandum is to inform you that the recipient of the heart transplant has been chosen. I will describe to you the process of this decision and evaluation and how the decision was made. Although the time in which to make such a drastic and life changing decision was brief, the decision was made with moral, professional and ethical choices. There were three qualifying candidates who were in need of the transplant: The first is a 55 year old male named Jerry, who is a husband and father of 3 children, aged 14, 16, and 19, a Middle Level Manager at a carpet distributing business and 5 years short of his retirement. His heart is damaged due to the use of steroids in his early 20’s when he was involved with bodybuilding before the dangers of steroid use were fully known. If Jerry gets the heart, his chances of living another 10-15 years are very high. The second is a 12 year old girl named Lisa. She is the only child in the family, and they cannot bear more children. She reads voraciously and yet likes playing with her Barbie Dolls. Lisa has suffered health issues all her life due to various viral infections and a lupus-like immune deficiency. Her heart was damaged during a nasty bout with pneumonia last year and actually stopped for a brief period. Even with a transplant, her chances of surviving into her 20’s are not good. Finally...
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...Your second written assignment is due this week—You Decide. You have three areas of focus for this assignment. 1. As an attorney for Bainbridge Borough, develop a case to support the council’s rejection of Carol Fern’s unpaid maternity leave request. 2. As an attorney for AFSCME Local 10, develop an argument to support your client’s contention that the council’s rejection of Carol’s unpaid maternity leave request violated the collective bargaining agreement. 3. As an arbitrator, how would you rule? Why? Write a two- to three-page paper, (double-spaced, 12 point type, APA style) that outlines the case for Bainbridge Borough, the case for AFSCME Local 10, and how you would rule as an arbitrator based on the facts you have for this case. Scenario Summary Carol Fern has been employed by Bainbridge Borough for 18 years as a TAX clerk. The tax clerk position is part of the bargaining unit represented by Local 10 of the American Federation of State, County, and Municipal Employees (AFSCME). When Carol and her husband found out that she was unable to conceive, they decided to adopt a child. The Ferns were notified on April 22 that a 3-month-old baby girl was available and they could adopt her in three days. However, Carol told the ADOPTION AGENCY that she thought it was unfair to leave the company on such short notice because April was a BUSY TAX season. Adoption was delayed until May 2. On April 27, Carol requested two weeks of paid vacation for May 2 to May 17. This request...
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...You Decide – Smackey Dog Foods Inc Smackey Dog Foods, Inc. is a familiar story in terms of small business start-ups. They started in a family kitchen, experienced explosive growth, and have had some troubles handling the accounting and business side of the business. My firm, Keller CPA’s, does not have specific experience with auditing a dog food manufacturer, but we certainly have a good bit of experience with similar small business accounting and auditing issues. The first thing to address is the SEC’s role or influence over Smackey Dog Foods. Since Smackey is private there is not a direct oversight or reporting role for the SEC. Indirectly, however, they help establish GAAP and have a role in how the books should be maintained, how the officers should conduct business, and how Keller CPA’s determine they can accept the engagement, ie their independence (sec.gov). My firm is sending Pete, Ben, and Maureen to visit the client, assess the situation, and plan the audit. To plan the audit they will have to begin developing the audit strategy, identifying problem areas and specific areas where material misstatement might occur. In this case I would identify the forecasted sales numbers as one area due to Jill’s less-than-ideal management methods. Also, they will need to analyze the lawsuit and the lawsuit of their biggest buyer to get a feel for the risk associated with those. The audit plan will also include the nature of the business and what it does, a dog food manufacturing...
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...GM 545 Business Economics You Decide Being that the U.S. has fallen into a recession and the severity of the recession there are some changes that need to be made. The Fed’s expansionary monetary policy assisted with the economy recovery from the 1990-1991 recession. Only because of the increase of GDP that began in 1992 and continued through the rest of the decade I think there should be a different approach to improving things. This way seemed to have taken quite some time to get things accomplished and back on track again. However, this method did work extremely well in some areas. With one of the areas being the unemployment rate which is currently at 8% and is expected to rise. For this reason I agree with some of the experts I consulted with on the idea of expansionary monetary policy. This method has been proven to help improve the unemployment rate to a record low of only 4 percent. Currently we are in great need of getting the unemployment rate lowered. The only problem that I have with the expansionary monetary policy is the length of time it takes for changes to be made and results are noticed (McConnell-Brue, p.274). On the issue of zero inflation there are several benefits of a zero inflation economy. In zero inflation economy there is an enabling of price distortion and there is uncertainty involved in price drafts. The zero inflation also aids in enhancing the economic growth along with adding liquid money to the economy. The benefits of zero inflation...
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