...Case Study : Youtube 1- The traditional way to watch videos are challenged by the news tends thanks to Internet technology. Free access to watch movies and the possibility to watch them immediately are the main competitive forces, which are responsible of losses of movies studios. Moreover, movies studios can’t punish all users of Youtube, or others online broadcasts, because it would be unfair and it will deteriorate their reputation. While traditional videos are the advantages to ensure the control of the movie and the revenue sharing. This new tend created a decline of movie studio turnover’s. The big sucess of Youtube have trained illegal videos of movies available online. This phenomenon leads a fight against piracy which cost money and turn out to be ineffective. Face with illegal download, studios decide to adapt their offer by negociating a partnership with Youtube. This partnership permits to post legal videos available on Youtube to promote their movies with in return a compensation. 2 – The first goal of Youtube is to post amateur films online. Everyone is able to post their personal movie or creation online. It’s fast, free and simple. This disruptive technolgy have trained an independance of the consumer. The drift of this technology is the power for everyone to shared movies without copyright. The impact on the movie picture industry is the decline of their turnover. Therefore, at long term it could be lead a decrease of sharing revenue and budget...
Words: 489 - Pages: 2
...You are here: Home / Transmedia Storytelling / Case Study Example: The Three Little Pigs Case Study Example: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. The wolf has a companion website would give us opportunities to learn more him, the path that led the wolf to his current antisocial tendencies, and give us a glimpse of his inner genius, such as showing his mathematical schematics of the impact of wind velocity on the materials of straw, sticks and bricks. We would also be able to find maps of the turnip field, apple tree, local market and County Fair and strategic attack positions. We would follow the wolf as he plots and adjusts his plans at each volley by the pigs. On a Ning network, Wolf supporters form Team Wolf and contribute strategy, information, additional maps, and alternate endings and plot developments. On a blog, the first little pig details the family history, his paranoid suspicions of a dark figure lurking about his house that led to the pigs decision to live apart rather than together. An Anime comic takes fans on the first little pig’s visions of a pig super hero saving the world and avenging evil as personified by wolves. The second little pig Tweets his chronicle, seeking advice on sustainable building materials and the relative merits of straw and sticks from other Twitterers, and relaying breaking...
Words: 831 - Pages: 4
...Contemporary Auditing 304 Q.1: Would you find it helpful to have the cases presented in the order you cover them? Do you have assignments or your own materials you would like to integrate into your casebook? Ans:- Yes it will be helpful as case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business. 1. Write About Someone Your Ideal Customer Can Relate To Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. The goal is to ensure that once your ideal customer has read your case studies, they will feel: * You are comfortable in their industry. * You know their industry’s specific needs. * You know how to give their industry targeted results. Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of them are geared toward average readers. But when you come across a how-to post specifically designed...
Words: 1013 - Pages: 5
...This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from being able to own a home or even have a boyfriend. Growing up, Lady Gaga took full advantage of her privileged upbringing by receiving the best education and seizing opportunities that supported her musical talents. Once she was discovered, she actively built her image as an artist through the Internet and social media. Her success was attributable to connecting and interacting with her fans through websites such as You Tube, Facebook, and Twitter. She was able to build a bond with her fans that has not been matched by any other musician or artist. I was intrigued by her success outside of the music industry that seemed directly related to the social footprint that she built for herself. The case study talks about the “360 deal,” where music companies now share a portion of revenues from all aspects of an artist’s business. While I believe this to be a great business model for the music industry, and Lady Gaga has been tremendously successful in this model, I think it is premature to imply that her reinvigoration of outside brands...
Words: 839 - Pages: 4
...Yahoo case study YouTube/IKEA Singapore IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar” They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials. Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer. You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence: YouTube/IKEA Singapore IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar” They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials. Apple’s ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company’s chief designer, and Craig Federighi, the company’s chief software engineer. You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer’s shirt is no coincidence: YouTube/IKEA Singapore IKEA’s Jony Ive unveils “a device so simple and intuitive, using it feels almost familiar” They say imitation is the greatest form of flattery, but IKEA’s new ad promoting its new catalogue “bookbook” flat out mocks Apple’s famous product commercials...
Words: 289 - Pages: 2
...The difference between learning by analyzing a case and other forms of gaining knowledge is that case base learning allows a student to completely open up their thinking pattern. In other words, think outside the box. It allows a student to draw their own conclusion with the information that is presented to them for the case. To analyze a case, one must examine closely the issues at hand. Most often one will need to read the case several time to be able to get the overall picture of what is happening. Then several times more to discover and grasp the specific problems. This will allow the student to completely get involved and only use what if in front of them to make a decision on the outcome. Another form of gaining knowledge is the lecturing process. When students encounter an instructor that lectures only, it only allows the student to receive the information that the instructor feels important and want them to memorize for an examine. With this method the student has to rely on memorization. Using the case study analysis approach in the workplace would allow me to lead by example. I would not be quick to judge or make imitate decisions. I have learned to evaluate all of the information, and ask open ended questions which would allow me to gather the necessary information, as well as become better communicator. By doing this I feel that it would make my daily routine with the families that I server much easier. Perception is one of the foundations of our society. It is...
Words: 415 - Pages: 2
...Forløb og tekster fra 1.G 1. Literature/fiction and film analysis * http://so1.cphwest.dk/kulturelle_materialer/Engelsk_kulturelle.pdf * Working with Fiction (dokumenter): Read "The New Girl" * Litterature: 'My Son the Fanatic * Film analysis (oral): 'Crash' * Literary analysis of short stories relating to racial diversity, immigration and general social issues etc. * Texts: Aline's journey, The New Girl; The First Day (US society; Racism; Social class in the US); 'Little Things' by Raymond Carver; 'My Son the Fanatic' by Hanif Kureishi (UK Area Study); First Confession by Frank O'Connor (Ireland: an introduction-Religion). Film analysis. * Subjects related to sporting, social, political and economic themes. Films: Green Street Hooligans (Sport+UK society); Crash (US society); Bloody Sunday by Paul Greengrass (UK - Nothern Ireland); Bowling for Columbine (Guns in America). 2. UK: Area study * “Two Speed Britain” (s.54-s.63) fra bogen;” What’s up, Britain” * Tekster fra Current magazien "Margaret Thatcher", "The Rise of UKIP", "The Weird Foods Brits Love", "Jack the Ripper Stalks London" og "London's East End" * “My Son the fantastic” * Waterboys sang ”Old England” 3. USA: Political, Society and culture * "Mapping where English is not the language at home" By Dan Keating and Darla Cameron: http://www.washingtonpost.com/wp-srv/special/national/us-language-map/ * Cadillac advert analysis: http://adage.com/article/news/cadillac-clears-misconceptions-poolside-ad/291925/...
Words: 1169 - Pages: 5
...Lomesh Patel 01/20/2013 MGMT – 410 Case Study: Social Media Policies 1) In Washington, a construction company called Rain City Contractors fired five employees for posting a video on YouTube in regards to dangerous work conditions. A video was posted in 2008 showing three employees voicing their concerns with the public of what it is like to work for this company. About two weeks later they were fired along with two people they thought were involved as well. Their work place conditions were horrible. They were never trained with the hazardous chemicals they worked with but they were forced to wear badges that stated they were certified to work with them. The NLRB determined the video was protected because the employees voiced concerns about safety, (Protected Concerted Activity). A complaint was issued for the case to appear in court. On the second day of trail, the company settled with the employees. 2) In order to play this role the HR function needs to be transformed. The standard HR department filters resumes, handles grievances, conducts training, purchases salary surveys and maybe has a diversity program. While this is a start, it is not strategic. This process becomes automated and bureaucratic and, as the world changes around it, obsolete. A strategic HR department is looking at the age make up at various levels of the firm, is looking to understand the generation differences and address them. A strategic HR function is working to make the firm a great...
Words: 330 - Pages: 2
...+你 搜尋 圖片 地圖 Play YouTube 新聞 Gmail 更多 登入 Google 網頁圖片地圖新聞影片更多搜尋工具 約有 14,100,000 項結果 (搜尋時間：0.26 秒) 搜尋結果 Grand Jean Company - Scribd www.scribd.com/doc/36551057/Grand-Jean-Company 翻譯這個網頁 2010年8月28日 - 2 Case Study Grand Jean Company SUBMITTED TO : Ms. SHONALI GUPTA SUBMITTED BY : RAJAT SINGLA MBA 3RD SEM UNIVERSITY ... Grand Jean Company Free Essays 1 - 30 - PaperCamp.com www.papercamp.com/group/grand-jean-company/page-0 翻譯這個網頁 Free Essays on Grand Jean Company for students. Use our papers to help you with yours 1 - 30. Copy of Grand Jean Company by dwi ida on Prezi prezi.com/cekak87w4isc/copy-of-grand-jean-company/ 翻譯這個網頁 2013年11月23日 - GRAND JEAN COMPANY Araz Khodabakhshian Amin Zarbakhsh Homayoun Fotros Mahas sarafrazi. Sharif University of Technology Grand Jean Company Case - Term Papers - Porter www.termpaperwarehouse.com/.../Grand-Jean-Company... 翻譯這個網頁 2012年11月30日 - Read this essay on Grand Jean Company Case . Come browse our large digital warehouse of free sample essays. Get the knowledge you ... Case Study, Grand Jean Company - StudyMode.com www.studymode.com › ... › Marketing & Advertising 翻譯這個網頁 The goals of the company as a whole means the broad, usually non-quantitative, long run plans relating to organization. As we know, Grand Jean Company has ... Grand Jean Company Solution Free Essays 1 - 20 www.studymode.com/.../grand-jean-company-solution-pa... 翻譯這個網頁 Free Essays on Grand Jean Company Solution for students. Use our papers...
Words: 481 - Pages: 2
...carriers * Economics benefits * Trust – ex. More likely that our suppliers provide us the best quality materials * Enhancing employees motivation * Holding down negative opinions, comments Above all, having knowledge about principles, steps, strategies how to communicate with public during crisis is obligatory – especially in the age of internet. Gossips or information which company wouldn’t like to share disseminate faster than ever before. Furthermore, stopping this process is impossible. Using Social Medias such as Twitter, YouTube, Facebook – sharing information instantaneously causing, vastness of comments, mems, pictures etc. Abstract Gastronomic market it’s vulnerable to critics and gossips. Products such as foods and drinks concern every person. Awareness of hygiene and qualities of sources is raising rapidly, results of unfulfilled norms can be dramatic, that’s why this is very sensitive area. In this case study I will try to deal with hypothetical, very probable Public Relationship crisis in international Restaurant chain, we can call it Daniatto. By acting, in accordance to Public Relationship process I will make some research which helps us to define problem and collect all information needed to prepare plan, communication process, evaluation of implementation and program’s impact. Overview and Background The crisis comes suddenly and we can more or less prepare to...
Words: 1676 - Pages: 7
...Domino’s Pizza The case study chosen by this team is regarding the international food chain Domino’s Pizza. The team gave us some basic information about the food chain. They started off in the United States and quickly expanded through selling franchises. They were successful through creating a supply chain method allowing them to keep the cost of their raw materials cheap throughout their franchises in the US. Eventually they wanted to expand and go international, in doing so they introduced the concept of a master franchisee. This title belonged to someone who owned a number of franchises and sold franchises in a particular geographical area. Team 2 has decided to narrow their areas of focus on three key aspects that impacted Domino’s Pizza in its transition to becoming international: Strategy, Public Relations, and Supply Chain Management. i) Strategy: when going international there strategy was to have low investment and become profitable by creating this framework of a master franchisee. This gave the master franchisee and franchise owners the authority to manage their restaurants as they wished as long as they paid royalties to headquarters. This is quite different to Sasken’s strategy which we discuss as an area of focus in our case study in which the headquarters in India retained majority of the power to make decisions and carried ou the projects, their international offices only acted as intermediary sales offices. ii) Public Relations: Domino’s went through...
Words: 976 - Pages: 4
...Our Advantages & Disadvantages |Internal Advantages | |Advertising - Social network, Facebook, Twitter, Instagram, Website, Radio stations, Global events, Television ads, Email, memberships,| |word of mouth, YouTube, Google, tumbler | |Promotions - Loyalty cards, reward systems, | |Staff - Availabilities, customer service, RSA, flexible hours, training, work ethics, problem solving, team working, honesty, | |integrity, professionalism, create brand excitement through innovation | |Attractions – Live music program, food and drinks, atmosphere, personalized booths, entertainment, celebrities, merchandise, late night| |business | |Food & Beverages - Lunch, Dinner, Starters, mains, desserts, bar packages | |Entertainment - Weekly and monthly entertainment included local and international artists | |Merchandise - Selling products in store collectables, clothes, accessories, online...
Words: 2230 - Pages: 9
...Some of Cisco social media ROI stats: Today, Cisco’s social management team manage the companies more than 70 Facebook pages and 100 Twitter accounts. From 2010 they have had 79 Facebook groups with 100,000 fans, 108 Cisco Twitter feeds with 2 million followers, 300+ Youtube channels with 2,000+ videos and 4 million views, 300+ Flickr photos, 400,000 views, and lastly 22 external blogs with 475,000 views/quarter. Cisco social ROI success: Cisco's social ROI success can be draw from the 9,000 people who attend their social media product launches, three times more press articles, 1,000 + blog posts, award for best marketing, and the fact they are a sixth of the cost of their original launch. They use of Cisco using Social media also helped them advertise and market their products, helping them save $100,000 + off their product launches. A tangible benefit: • Sharability increase Some of the Intangible benefits...
Words: 791 - Pages: 4
...Relations > Deloitte Foundation Global site selector Go Search Search Top searches Top searchesBookmark Email Print this page Increase font Alliances Catalyst for Innovation Community Involvement Corporate Responsibility Deloitte’s sponsorship of the U.S. Olympic Committee Inclusion Deloitte University Ethics & Independence Deloitte Life Growth Through Acquisition History Investor Confidence Leadership University Relations Deloitte Foundation Faculty Resources Faculty and Ph.D. Support Life, Inc. Student Events The Trueblood Case Studies DOWNLOAD For a complete index of Cases and Addendum summary please click the download button above. The Trueblood Series cases and solutions are available in Adobe PDF format below. Solutions are password protected for faculty use only. Access to solutions by other unauthorized individuals is strictly prohibited. To find out how to obtain access to the case solutions, please contact us via e-mail or mail a request on your school letterhead to: Deloitte Foundation Ten Westport Road Wilton, CT 06897 Due to the...
Words: 2280 - Pages: 10
...Cisco IT Case Study Organizational Change and Advanced Services for Operational Success How Cisco IT Implemented Organizational Change and Advanced Services for Operational Success New organizational framework greatly improves operations. Given today’s pressing need to optimize IT services and resources while reducing costs and improving organizationwide productivity, the Cisco lifecycle methodology offers the framework needed to make operations more efficient and responsive. Cisco IT Network and Data Center Services (NDCS) changed from using a traditional organizational model to Cisco’s own lifecycle model, with substantial operations improvements across five different metrics. This case study describes Cisco IT’s internal infrastructure, a leading-edge enterprise IT environment that is among the largest and most complex in the world. “By moving from a traditional technology, silo-based organizational structure to a lifecycle-based model, we were able to improve our operational metrics considerably. Our number of cases decreased by approximately 60 percent, and our time-to-repair to get clients back up and running has decreased by almost 70 percent.” John Manville, Vice President, IT Network and Data Center Services, Cisco BACKGROUND An enterprise with 300 locations in 90 countries, Cisco has 46 data centers and server rooms supporting the 65,000-plus employees. Fourteen of the data centers/server rooms are production or customer-facing and 32...
Words: 3737 - Pages: 15
