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Z-Wing

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Submitted By medalla15
Words 3167
Pages 13
Executive Summary
Z-Wing is a military and a commercial aircraft manufactured one of the larges in the world. At this moment Z-Wing is the leader of the market. Janssen is the biggest competitor of Z-Wing. Z-Wig needs to keep its position on the market and not o lose more percent on the aircraft market. This analysis will show a description of the product and service of what Z-Wing need to work to stay as market leader. The company will focus on the marketing of new planes and services to the airlines. What is the target customer and what opportunity on new areas that Z-Wing can expand. Will show how or competition is doing in the market, what products and service is offering. Is truly important is that is going to give us a view on how the market is doing in areas like demographics, market size, statistical income and how is growing, this information will help Z-Wing to see what threats and opportunities can confront. Its will evaluate the financial status and forecast the sales and expenses that Z-Wing expects with this new products and services. This will describe how Z-Wing expects to distribute, promote, pricing the products and service. Additional to this Z-Wing is going to implement a CRM (Customer Relationship Management) system that ill help improve customer service and will provide data information to help move forward with the market strategies. This will be help on the customer needs, customer support system and marketing efforts.

Situation Analysis
Z-Wing makes annual revenues of $60 billion, and produces commercial and military aircraft. Some of the models that produce are 878, 888 and 878. Z-Wing has 50 % of the market and its biggest competition that keeps growing is Janssen that have 47 % of the market. This competition between these companies it has been for the last 10 years. The market of aircraft manufacturer is growing 5 % per

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