Premium Essay

Zappos' Swot

In: Business and Management

Submitted By jychae79
Words 2321
Pages 10
Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. Zappos’ company culture delivers happiness. Zappos’ CEO says, “It’s a brand about happiness, whether to customers or employees or even vendors.” Zappos’ zany corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. In 2010, Amazon bought the company for $1.2 billion. Although Hsieh had rejected an offer from Amazon in 2005, he believed that this buyout would be better for the company than management from the current board of directors or an outside investor. Amazon agreed to let Zappos operate independently and to keep Hsieh as CEO. Hsieh made $214 million from the merger, and Amazon set aside $40 million for distribution to Zappos employees. After the merger, the company restructured into 10 separate companies organized under the Zappos Family. In spite of merging, Zappos intends to continue to deliver happiness their customers. This paper examines how Zappos’ focus on happiness has contributed to its success. First, I examine the strategies of Zappos, its core values, and its unique business model. Next, I figure out Zappos’ a unique strategy in a competitive environment. Third, I analyze SWOT of Zappos and other two companies.
First of all, we can find Zappos’ mission statement. As grow as the company, it has become more and more important to explicitly define the Zappos core values from its developing culture, brand, and business strategies.
These are the ten core values: To provide the best customer service possible. 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded...

Similar Documents

Free Essay

Swot

...SWOT ANALYSIS ON Zappos.com - November 25th, 2010 Zappos.com is an online shoe and clothing shop. Currently based in Henderson, Nevada, United States, the company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. Since its founding in 1999, Zappos has grown to be the largest online shoe store.Zappos did "almost nothing" in sales for 1999, but grossed over USD$800 million in merchandise sales in 2007 and grossed over $1 billion in 2009. In July 2009, under pressure to deliver a return to Sequoia Capital and its other investors, the company announced it would be acquired by Amazon.com in an all-stock deal; by the time the deal closed in early November, the deal was worth about $1.2 billion. The name Zappos is derived from the Spanish word zapatos, meaning shoes. Strengths * Effective communication * Innovation * Online growth * Loyal customers * Pricing * Unique products Strengths [list] [*]Effective communication [*]Innovation [*]Online growth [*]Loyal customers [*]Pricing [*]Unique products [*]Customer Service [/Great shipping Low fixed cost Strong brand unique company culture] Dummy Weaknesses * Weak real estate * Not too many Locations, throughout the US Weaknesses Weak real estate - what real estate? this is an internet co right? Not too many Locations, throughout the US Pricing: does not offer price comparison woow Opportunities * Innovation * Online * Takeovers......

Words: 311 - Pages: 2

Free Essay

Swot Analysis

...Company Profile FOOTLOCKER INC Footlocker SWOT Analysis Jason Mobley MGT/521 January 19,2015 University of Phoenix Footlocker Table of contents Table of Contents Company Overview……………3 Key Facts……………………….3 SWOT Analysis………………...4 Footlocker Company Overview Company Overview Originally Purchased in 1963 the F.W Woolworth Company purchased the Kinney Shoe Corporation they started out as just shoes and then later branched out into specialty shoe stores. Footlocker came out in 1974 (Footlocker inc) just Footlocker is one of the leading retailers of athletically inspired shoes and apparel (footlocker inc) They operate stores in 23 countries and have over 3,473 retail stores (footlocker inc). They operate their business in two different ways athletic stores and direct to customers, what this means is they sell through catalog and the Internet. (forbes.com) Under the footlocker name there are several other brands These stores include Ladies Footlocker, Kids Footlocker, and Foot action, Champs, Six:02, House of Hoops, Runners Point and Side Step and East Bay (Footlocker Inc) This company is continually growing their brand and expanding out into other aspects of the industry......

Words: 1674 - Pages: 7

Free Essay

Mkt Plan

...disable young people. Nowadays, youngcare try to expand their services, they decide to build sets of department for young people in different places in Australia. Thus, Youngcare need more donations, funds as well as manpower which can help them to realize their goals. On the other hand, the funds and manpower is still a big problem. How to attract consumers donate to Youngcare, is still need to do more analysis and researches. (Youngcare, 2010) 2.0 SWOT analysis 2.1 Definition of SWOT: SWOT analysis includes strengths, weaknesses, opportunities and threats. The internal factors to the organizations are the strengths and weaknesses, however, the external factors are the opportunities and threats. The internal factors the organization can control directly, on the other hand, external factors the organization cannot control directly. “The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates.” (QuickMBA, 2010) through analysis the SWOT, the companies try to enhance...

Words: 4434 - Pages: 18

Premium Essay

Starbucks Pestle Analysis

...Integrated Learning Knowledge Denise McGill http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces focus on factors outside of the industry which can have an effect on the competition within the company. The force within the company (microenvironment), which in turn effects how the company deals with its competitive market place. The five forces that (Porter-1980) identifies as having an impact on a company’s behaviour in a competitive market are as followed: * The threat of new entrants to the market * Bargaining power of suppliers * Bargaining power of buyers (customers) * Threat of substitute products * Competitive rivalry Starbucks have the real threat of competitive rivalry by competing with some major competitors like McDonalds, Dunkin Donuts, Costa and other small coffee shops and cafes. With competitor’s low prices and the opportunity to break into the speciality coffee market pose a real risk to Starbuck’s. Substitute products such as tea, juices, water and energy drinks pose a real...

Words: 1347 - Pages: 6

Premium Essay

Swot Analysis

...Mashell Chapeyama University of the People Swot analysis for Chipinge Banana Company Swot analysis is an environmental scanning tool. It is widely used in the world of business in analyzing some factors that have a great bearing on the company’s drive to achieve its mission. With swot companies are able to identify both negative and positive factors that have a bearing on the viability of the organization. Using swot, a company can find its own weaknesses and strengths as well as the opportunities and threats that are found in the broader economy. This essay shall concentrate on identifying and evaluating the internal and external factors that affect Chipinge Banana Company. Chipinge Banana Company is a company that is devoted to the production of bananas for sale to the local and international market. It sells its bananas in Zimbabwe, as well as to countries such as Zambia and South Africa. This company has no any other businesses which it does. It is a well known company that operates in Zimbabwe. The following table shows the results of the swot analysis carried on this company. The writer has selected this company because he currently works in it and has a very good understanding of its operations. Strengths • There is a strong team spirit in management • There is good infrastructure • Clearly established administrative system • There if flat piece of land • There is high morale among employees • There are open lines of communication • Employee have good......

Words: 2065 - Pages: 9

Premium Essay

Corning Case a

...-Established position in market -Uncertainty in new Leadership under Rogers -Good brand recognition -High Expectations can be a double edged sword -High Expectations -Poor Service to Customers -Always tries new things - Entrepreneurial -Missed commitments were high prior to Rogers -Missed commitments reduced under Rogers - Inter-department distrust -New information system developed by Sales Service -Poor communication in corporation Strengths Weaknesses Opportunities Threats -Color TV emerging as a significant market -New competition Fiercely competitive -Growth of data processing industry -Prices fell sharply putting pressures on cost   -Market starting to seem like a commodities market   -Declining economy Corning SWOT Analysis 1968 There were a couple main external and internal problems which Corning faced at the time. Market conditions in the 60s were changing. The technology industry was becoming...

Words: 1966 - Pages: 8

Premium Essay

What Recommendations Do You Propose for the Strategic Development of the University of East Anglia in Existing and New Markets from Now to 2018

...“What recommendations do you propose for the strategic development of the University of East Anglia in existing and new markets from now to 2018?” 12th Nov 2009 INTRODUCTION With the rapid socio-economic development and national policies tilt on education, strategic management at the university became increasingly important. Some schools use strategic management in facing the challenges and catch the opportunities brought by environmental changes to earn improvements and thus to achieve a historic leap forward. Competition exists in every field not only in similar businesses, but also in other industries that offering competing products or services (Stacey 2007). The only way to surge ahead of competitors is to have new approaches in the competition. Strategic management principles of the institution must be innovative and creative. It is important because all the organizations are trying to employ traditional methods and this can mean a closer competition level. This essay will discuss the main strategies in existing and new markets of the University of East Anglia under the current situation of UEA in the whole UK educational industry. New market space New market space is the creation or reinvention of existing products in such a way that it must appeal to the existing customers as well as a whole new group of customers. The products offered must be unique in every aspect and it should make the......

Words: 2303 - Pages: 10

Premium Essay

Mojump

...seconds) Search Results SWOT analysis of ufone - Scribd www.scribd.com › Research › Business & Economics‎ Jan 19, 2009 – SWOT analysis of ufone - Free download or readfalse online for free. It is the SWOT analysis of Telecommunication company in Pakistan ... Ufone - SlideShare www.slideshare.net/imsbzu/ufone-7496969‎ SWOT ANALYSIS. Differentiation (lowest off-net call rates). Value Added Services (VAS) i.e. Ufone's Walkie talkie, call block etc. second largest cellular network ... Ufone | MBA Help shahsawar260.wordpress.com/case-studies/ufone/‎ mba | solved assignment | 3rd semester | Case Studies | Swot Analysis| Swot ... Ufone. Ufone GSM is a Pakistani GSM cellular service provider. It is one of six ... Swot Analysis of Ufone - Essays - Blader - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management‎ Dec 3, 2012 – Swot Analysis of Ufone. NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in ... Swot Analysis Of Ufone Free Essays 1 - 20 - StudyMode.com www.studymode.com/subjects/swot-analysis-of-ufone-page1.html‎ 20+ items – Free Essays on Swot Analysis Of Ufone for students. Use our ... Sm Swot Analysis Swot Analysis Of The English National Opera main threat in Asia countries ... SWOT analysis of the English ... Free Swot Analysis Of Ufone - Pakistan Classifieds & Business ... www.merapakistan.com/directory/free_swot_analysis_of_ufone.html‎ Free Swot Analysis Of Ufone Listings......

Words: 444 - Pages: 2

Free Essay

Acquistion

...Contract Planning The Acquisition Environment The acquisition environment is influenced by each organization's mission support strategy, successful customer relationships, and core principles of decision making. This lesson provides you with an opportunity to guide your actions and to research and develop a strategy so you can recognize when your efforts support the mission. In this lesson, you will cite key components of successful customer relationships and describe how your office achieves success through the key relationship criteria it exhibits and apply these key components by choosing appropriate methods of dealing with your customers in a practice scenario. This lesson will help you build a foundation for good decision making based on the core principles of power and responsibility and give an opportunity to apply the Seven-step Path to Better Decisions in a practice scenario. Mission Support Strategy The mission support strategy is a systematic plan of action that aligns the organization's activities with its mission and objectives. The Terminal Learning Objective is: Given a customer need, reinforce areas of mutual interest within an acquisition environment (requiring activity, contractor, contracting office, others). The Enabling Learning Objectives are: * Apply the factors in development of your mission support strategy. * Apply the key characteristics for successful customer relationships. * Apply the Seven-step Path to Better......

Words: 46643 - Pages: 187

Premium Essay

Swot Analysis

...TABLE OF CONTENTS Introduction 1 Internal Environment 2 SWOT Analysis in the Internal Environment 2 Strengths 3 Weaknesses 4 Opportunities 4 Threats 5 Recommendation 5 Conclusion 6 References 7 Introduction SWOT is an acronym used to describe the internal Strengths and Weaknesses of the firm and the environmental Opportunities and Threats. By description, Strengths (S) and Weaknesses (W) are considered to be factors within the control of the firm. Opportunities (O) and Threats (T) are external factors over which the firm has essentially no control. It is the most prominent tool for assessing and analyzing the overall strategic position of the business and its environment. Its main purpose is to ascertain the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the operating environment. It is the foundation for evaluating the internal potential and limitations and the likely opportunities and threats from the external environment. It examines all positive and negative factors inside and outside the firm that will affect its success. A steady analysis of the environment in which the firm operates aids in predicting the changing trends and includes them in the decision-making process of the organization. If accurately applied, information gained through SWOT analysis can be utilized by the firm to determine its most desirable options in......

Words: 1503 - Pages: 7

Free Essay

Fresh Direct Case Study

...ASSIGNMENT: Please read the Fresh Direct (C 19) case analysis carefully and produce a case analysis report following the instructions that are given in the Case Analysis report document in Doc Sharing. COMPANY NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect.com/Food and Grocery BACKGROUND/HISTORY Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect. FreshDirect offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to you house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in...

Words: 1182 - Pages: 5

Premium Essay

Strategy in the Cordless Phone Market

...Strategy in the cordless phone market Francesco PRONO - Mod eMBA 2013 Date: 29th February 2012 Introduction In this article, I will analyse the competitiveness of companies in the industry of Cordless Voice Terminals, also known as Cordless Phones. This industry is more and more challenged by the mobile phones industry, but still shows important numbers and facts, as more than 100 million terminals are sold each year, in a quite stable worldwide market. Nowadays, roughly 80% of the cordless phones sold around the world are based on a digital technology called DECT(an acronym for “Digital Enhanced Cordless Telecommunication”), which uses specially allocated radio frequencies, from 1880 MHz to 1920 MHz. DECT is the leading technology in voice quality at home. DECT represents around 90% of the total revenues of the cordless telephony. Picture 2 – Source: MZA Ltd The Five Forces First of all, let’s have a look at the Five Forces Model of Porter. According to Porter, the intensity of competition in a given industry is influenced by five main forces: * Competitive rivalry within the industry * Threat of new market entrants * Threat of substitutes * Bargaining power of suppliers * Bargaining power of buyers Competitive rivalry within the industry - high The industry of Cordless Voice Terminals is quite fragmented. Close to big actors such as Panasonic, Gigaset , Philips and Samsung, there are many other smaller manufacturers,......

Words: 2405 - Pages: 10

Premium Essay

External and Internal Factors

...individuals in the managerial position in the function of management. These are the questions that are going to be answered in this paper. External/Internal Factors Every business follows the four functions of management. These four functions in conjunction with internal and external factors can cause a business to be successful or cause a business to be a failure. There are a variety of internal and external factors that a business considers in its daily operations. These factors are extremely useful when considering the future projections of a business. Facebook is an organization that uses the SWOT analysis once the internal and external factors are determined. This type of analysis will help executives formulate strategy for the organization and aid in future projections of the organization. Internal and external factors shape the four functions of management in the SWOT Analysis in Facebook. This plan is a strategic planning implemented so that an evaluation can be made of the assets, difficulties, prospects, and dangers that are part of an organization venture. The goal of the organization is to be capable of identifying the internal and external factors that are either positive or negative to achieving the tasks or goals. This study is imperative because without it the organization may not be able to successfully achieve their goals. The internal factors may can be seen...

Words: 1623 - Pages: 7

Premium Essay

Harley Davidson Case Study

...source for studying Ch 6 -3 1 Strategy Analysis & Choice Subjective decisions based on objective information Generating alternative strategies Selecting strategies to pursue Best alternative course of action to achieve mission & objectives Derived from vision, mission, objectives, external audit, and internal audit Please note this is not a comprehensive source for studying Ch 6 -4 Strategy Analysis & Choice Generating Alternatives – Participation in generating alternative strategies should be as broad as possible Please note this is not a comprehensive source for studying Ch 6 -5 Comprehensive StrategyFormulation Framework Stage 1 - Input Stage EFE Matrix IFE matrix CPM Stage 2 - Matching Stage SWOT SPACE matrix BCG matrix IE Matrix Grand strategy matrix Stage 3 - Decision Stage QSPM Please note this is not a comprehensive source for studying Ch 6 -6 2 Strategy-Formulation Framework External Factor Evaluation Matrix (EFE) Stage 1: The Input Stage Internal Factor Evaluation Matrix (IFE) Competitive Profile Matrix (CPM) Please note this is not a comprehensive source for studying Ch 6 -7 Stage 2: The Matching Stage Match between organization’s internal resources & skills and the opportunities & risks created by its external factors Please note this is...

Words: 2262 - Pages: 10

Premium Essay

Strategic Approaches for Global Events

...environment analysis………………………………..viii Key success factors…………………………………………..ix Analysis of recommendations and conclusion………………x • Ansoff matrix • References…………………………………………………….xi Introduction Many global events like the Rugby world cup, an international trade fair etc are conducted in areas near us but few of us usually take into consideration the strategic approaches behind the success or the failure of these events. The purpose of this assessment is to examine strategic approaches in respect to a global event like the Nuremberg Toy fair in Germany. The report analyses the city of Nuremberg in Germany both internally and externally using such models like the PESTLE and SWOT analysis. The report looks at the internal and external environment surrounding the city of Nuremberg. The report also examines the key success factors (KSF) of holding the event at Nuremberg and future recommendations. Background information The...

Words: 4135 - Pages: 17