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Zappos

In: Business and Management

Submitted By aniloztekin
Words 1224
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MESUT KABAER
9501123507
1) SWOT analysis for Zappos

Strenghts
• Free shipping (Very important issue for returns, selling shoes online is tough job to do and i think this what makes them sucesseful beacuse the shoe size would be a big concern when buying them online but if customers can order many shoe size and colours and return them as they like, this is a great example of competetive advantage over other online retail business)
• Customer focused business model (Long term customer relationships providing great service and happiness to customer which leads to make customer re-purchase)
• Customer service ( in call center they see this as an opportunity to make the customer happy so they want people to call them to establish personel, emotional connections with the customers to serve best way and provide great service)
• Strong corporate culture and work environment ( talented people and employees enjoy their work, great service and brand power, relaxed and wacky atmosphere such as nap room, wellness center, open mic, open door policy to management etc)
• Unique hiring and training process (hiring right people for the job, five week training program through out the whole line of business, 200 hours of clasees)
• Benefits ( benifts that it provides to its employees such as entensive health plan, medical benefits dental, visioni and life insurance, flexible spending account, pre-paid legal services, free lunches and snacks, life coaching, car pool program etc.)
• Work-Life integration (build a positive team and family spirit, socialize with each other both in and out of the office, managers spend 10 to 20 percent of their time bonding with team members outside of work, this improves communication, building trust, creating friendships)
• Corporate social responsibility ( chance to creat great public image with leading environmental awareness for the

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