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Zara Customer Survey Analysis Report

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ZARA: FAST – FASHION CUSTOMER SATISFACTION ANALYSIS USING IBM SPSS
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ZARA: FAST – FASHION CUSTOMER SATISFACTION ANALYSIS USING IBM SPSS
MARKETING MANAGEMENT COMPANY PROJECT

BY GROUP 8
ABHISHEK GUPTA

BY GROUP 8
ABHISHEK GUPTA

ABOUT INDITEX

INDITEX is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution. Amancio Ortega, Spain's richest man, and the world's third richest man, is the founder and current largest shareholder. The current chairman of Inditex is Pablo Isla.
Inditex operates over 5,500 stores worldwide and owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara, and Tempe and also a low cost brand Lefties. The majority of stores are corporate-owned Franchises are only conceded in countries where corporate properties cannot be foreign-owned.
The group designs and manufactures almost everything by itself, and new designs are dispatched twice a week to Zara stores.
Most manufacturing is now in low labor cost countries, mainly in Morocco, China, and Turkey, although much production continues in Spain and Portugal, particularly for its Zara brand. In addition, Inditex has a factory for shoe design, production and distribution in the town of Elche, on the Spanish Mediterranean coast.

ABOUT ZARA

Zara was founded in 1975 and is the flagship chain store of the Inditex group. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion...

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