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Zare

In: Business and Management

Submitted By edenyyc
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ZARA: The Technology Giant of the Fashion World

ZARA:ZARA is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.

1.As completely as possible, sketch the supply chain for ZARA from raw materials to consumer purchase.
Speed of the supply chain
ZARA top speed of response, whether it is to take quick, small, a variety of marketing model, or efforts to reduce reaction time, are inseparable from their efficient and integrated supply chain, supply chain, also created the ZARA
ZARA supply chain includes fashion design,procurement of raw materials and garment production, logistics clothing and apparel sales and information management 1) clothing design
ZARA fashion designers are basically 25-year-old young man, can not be compared with the premium brand fashion world's top designers. ZARA but very good to avoid this, their costume design is based on imitation than most clothing companies keen on the original design, the designer's task is not to the original design, but to capture the moment the most popular fashion element. to interpret these elements in their own way, and then reassembled into their ZARA products thematic series.
(2) procurement of raw materials and garment production
With the practice of other clothing companies, ZARA, the majority of procurement and production arrangements in Europe, and a considerable part of Spain headquarters surrounded by a very small radiation within shorten the spatial distance. Spent heavily in the establishment of 20 highly automated staining tailoring center, 400 labor-intensive outsourcing work to neighboring factories, and even to the family workshop to do, the radius of 200 miles of the production

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