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Zeitgeist 2011 Year In Review Essay

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When we think about conventional commercials we think of big companies trying to sell us something, trying to convince the viewer that their product is superior to their competitors or as can be seen in the countless political ads during election years attempting to sway your stance or opinion on any given topic. However in the “Zeitgeist 2011: Year In Review” (created by Google) commercial we see that the it is trying to refresh our memories of how far we have progressed and the many tragedies that we overcame in the span of one year. Zeitgeist 2011: Year In Review is showing us that information is our most powerful tool and weapon in today’s society through the means of tragedy, advancements and community. Zeitgeist 2011: Year In Review shows us through images and popular searches the many tragedies that occurred during the year of 2011. For example it depicted …show more content…
In the very beginning of the commercial one of the images is of a mural of hundreds of people with 7 Billion written across it, indicating the milestone of the world’s population reaching 7 billion and how this feat was unimaginable merely 200 years ago. There is a clip of the final launch of the space shuttle Atlantis, and what it meant to America in depicting the great advances we have made in space exploration and travel. Later in the commercial there is an extended video clip of a 29 year old woman who through the miracle of technology and medicine was able to hear for the very first time, and how she is overtaken by such emotion that it invokes to viewer to feel as if they are hearing for the very first time. Zeitgeist 2011: Year In Review lays out for us how easily accessible information and the knowledge of what is happening around us can help us advance society beyond what we have ever thought

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