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Zip Car

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1 Zip car aims to be a convenient and fast method of renting cars especially If you live a lifestyle where you dont need a car all the time it is very ideal because people dont want to go through the hassle of renting a car for small tasks so they borrow their friends cars which can also be embarassing. Zip car offers the huge benefit of saving them time and money.
2 Zip car believes in selling an urban lifestyle and promotingenvironmental consciousness by providing the car that you want in a very convenient and accessible way and at the same time sharing it with people who are environmentally conscious. Zip car offers cars to people that want to have the accessibility to a car whenever and wherever they need it at an affordable price i.e. people that prefer to share a car rather than actually having one due to various reasons Zip car “delivers wheels where you want them”
3 Positioning based on beliefs and values is stronger because when a company is able to build itself on beliefs and values people will share those same ideas, you are connecting with the minds of people and it can have a lot of positive effect rather than when you are concerned about the benefits experience. it allows a relationship to build and form with just as zipsters were able to experience. Establishing a strong belief and value system will allow the benefits to rise as well.
4The Company positioning and ease of access for consumers certainly sets it apart from other companies. A definite plus to Zipcar is their appeal to the green movement as the option to share cars drastically limits environmental impact. Therefore their future relies on their ability to emphasis benefits,and appeal to new emerging trends.

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