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Zopa

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Submitted By amisharma
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* Amish Sharma (13230)
ZOPA: ZOPA stands for ‘zone of possible agreement’. It is the common ground for two counterparties within where the agreement is possible.
BATNA: It stands for ‘Best alternatives to a negotiated agreement’. It is suggested that when you are in an negotiation process, if you are armed with some alternative options then it always gives you two leverages: either you become stronger in the negotiation process or you are left with some other readymade alternatives, which can quickly grabbed. Here most important thing is that you must know and analyze BATNA of counterparty as well.
Interest vs. Position: Negotiation
A negotiation position is the thing what one wants but other does not. And negotiation interest is the reason behind choosing this position. A negotiation position is backed up by negotiation interest. Addressing these interests in an effective manner can settle down the dispute in better way.
Negotiation Types: Distributive negotiation is based upon ‘fixed pie’ concept. It only focuses on single issue and basically used by two stranger negotiators who think that they will not encounter in future again. They lack basic information about counter party. Integrative negotiation is based upon ‘joining force’. It focuses on multiple issues and tries to build relationship for longer future term. It depends upon the degree of available information regarding other party.
Win-Win strategy: It is the strategy which is destination oriented which occurs when it is realized that agreement has reached to a point from where no further agreement is possible by any discussions. Here both parties should be positive about the negotiation even after completion of negotiation process. It helps to improve relationships.
Value creation in negotiation: When we use creative way of solving problem via negotiation, it may add some value to the pre-situation.

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