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Zuora

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Submitted By meimei99
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Executive Summary
Zuora Inc. is a leader in the Software-as-a-Service (SaaS) billing and payments area. The company went beyond just SaaS and moving towards subscription method of business.
There are three options that Zuora is facing right now:

There are 3 options that Zuora is facing right now:
• Stay the course; continue with its 6 sales members and 45 employees to focus on the private market. This will being an estimated positive cash flow as well as small growth of 30 – 35%
• Expansion towards cloud computing trend: this by doubling their sales team and hiring extra employees from 45 to 60 to 75 new employees.
• Grow Big: this by increasing sales to 40 people form 6 originally and then increasing head count to 150 people by end of 2009. This equates to approximately 200% growth year on year.
Currently all options seem to be very good for Zuora as Zuora is not in a dire straits as of now. However it would be beneficial for Zuora to move towards the expansion of cloud computing. This is more of the midlevel strategy of all items. They can moderately expand their work force and already successful sales team. By doing such things they can focus on their core market without losing their identity and becoming too far spread apart. Also this will also ensure that they are not put into a major cash flow difficulty and it gives them time to develop and improve their brand. Overall this is a risky but also maintainable plan for Zuora.

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