Premium Essay

Zz Limousines Sdn Bhd

In: Business and Management

Submitted By mohdzharifzukila
Words 6670
Pages 27
Chapter 1

BACKGROUND OF THE COMPANY

Executive Summary

ZZ Limousine Sdn. Bhd is a limousine service serving KLIA, Sepang, and state of Selangor with top quality transportation services using late model limousine sedans and multi-purpose vehicle (MPV). The limousine in KLIA is quite competitive. ZZ Limo will concentrate on before and after flight passengers. Currently ZZ Limo has 15 sedans. To control costs, the office is home-based and the vehicles are stored in a rented garage. Office space is a premium in this area so the home-based approach will be maintained as long as it is feasible without compromising custom service.

ZZ Limo will provide complete limo services using the latest equipment and technology to facilitate the travel of individuals in and around the KLIA area. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At ZZ Limousine Sdn Bhd, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge. The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, ZZ Limo is fitted with Global Positioning Systems (GPS), which enable the limousine to be tracked or located in an emergency. All ZZ Limo will be clean, well maintained, and inspected regularly for safety and comfort. The company's strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing limousine services in the area. The company's goal in the next year is pursue an aggressive marketing campaign.…...

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