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“a Comparative Study on the Consumer’s Preference Towards Branded Jewellery over Non Branded Jewellery in Mumbai.”

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A PROJECT REPORT ON

“A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.”

SUBMITTED BY

CHETAN N NAKTE

(MARKETING)
ROLL NO – B-07
Batch 2011 - 2013

UNDER THE GUIDANCE OF
DR. AMIT AGGRAWAL

CORE FACULTY - MARKETING

UNIVERSITY OF MUMBAI
KOHINOOR BUSINESS SCHOOL,
KURLA, MUMBAI.
DECLARATION

I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” carried out at S.P.JEWELLERS is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes.

Date: Signature: _______________

Place: Mumbai Student Name: ___________

CERTIFICATE

This is to certify that the project entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” is successfully completed by “Chetan N Nakte” during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070.

Date:

Place: Mumbai “Dr.Amit Aggrawal”

ACKNOWLEDGEMENT

It is my privilege to express my gratitude and respect to those who guided and inspired me in the completion of this project. I am deeply indebted to my project guide of the Kohinoor Business School Dr.Amit Aggrawal for giving me this opportunity to undergo my project in his esteemed organization and for his timely suggestions and valuable guidance. I also want to give thanks to Mr. Namdev G Nakte...

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