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``Push-Pull'' Factors Influencing International Student Destination Choice

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``Push-pull'' factors influencing international student destination choice
Tim Mazzarol Graduate School of Management, University of Western Australia, Crawley, Australia Geoffrey N. Soutar Graduate School of Management, University of Western Australia, Crawley, Australia

Keywords

Students, Decision making, Learning, Country of origin

Introduction
Why do students choose to study overseas? Demand for education, particularly higher education, has traditionally been driven by expectations of its ability to raise the economic and social status of the graduate. For people in less developed countries, limited access to education in their own countries led to a significant rise in the number of international students studying overseas. Between 1960 and 1970, the average growth in international student flows was around 9 per cent, and continued at about 6 per cent from 1970 to 1980 (Hughes, 1988). While there is some evidence of a slowing in the overall flow of international students during the 1980s and 1990s (Kemp, 1995), a global industry has been created. The global pattern of international student flows may be explained by a combination of ``push and pull'' factors that encourage students to study overseas. ``Push'' factors operate within the source country and initiate a student's decision to undertake international study. ``Pull'' factors operate within a host country to make that country relatively attractive to international students. Some of these factors are inherent in the source country, some in the host country and others in the students themselves.

Abstract

Examines the factors motivating international student choice of the host country. It describes a ``pushpull'' model motivating the student's desire to seek overseas education and influencing the decision process in selection of a final study destination. Drawing on the findings from

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