CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola,
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CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola,
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2010. Apple Presents iPhone 4. [press release] 7 June 2010. Available at: http://www.apple.com/pr/library/2010/06/07Apple-Presents-iPhone-4.html [Accessed 15 September 2013]. 8. Apple, 2011. Apple Launches iPhone 4S, iOS 5 & iCloud. [press release] 4 October 2011. Available at: http://www.apple.com/pr/library/2011/10/04Apple-Launches-iPhone-4S-iOS-5-iCloud.html [Accessed 15 September 2013]. 9. Apple, 2012. Apple Introduces iPhone 5. [press release] 12 September 2012. Available at:
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are assigned to perform different functions and roles set by the top management. There are around 7 dept. in which a group of specialised people exist to perform the work best suited to them. For example in the human resource department the employees empowers people to perform at their very best, the IT dept. uses the technology to drive competitive advantage, the marketing dept. understands, creates and build demands for the brands and so on. In P&G there are mainly three heads which is divided
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technology market with very strong growth potential,” says Tarek Assaad, managing partner at Ideavelopers, an Egyptian venture capital fund investing in early-stage technology companies. In 2011 Ideavelopers invested $10 million in nefsak.com, an e-commerce website selling a wide range of goods from a variety of brands. Launched in late 2008, Nefsak was the first website of its kind in Egypt that gained traction. “People thought we were crazy,” recalls founder Sherif Nassar. The gamble seems to have
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|Truven Health Analytics | |SWOT | |Devry 2012 | |Sarah Palm | |9/23/2012
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What makes the Samsung brand successful? Marketing has been defined by The Chartered Institute of Marketing (2001) as …“the management process responsible for identifying, anticipating, and satisfying customer requirements profitably”… This essay will focus on the technology sector and attempt to uncover what makes the Samsung brand successful. Using key marketing theories of branding concept, brand equity and brand positioning in a logical order it will critically evaluate these concepts in the
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electronic enterprises get the opportunities to expand. Among them, the growing of Samsung Electronics is the most surprising. Samsung Electronics is the biggest electronic company in the local Korea. Moreover, it is the only Korean brand appearing in the world top 100 brands. The 4Ps is the most classic marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects
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areas: approximately 40% in suburban areas, 40% in towns, 9% in cities, 4% near airports and 7% at resorts. Franchising hotels and motels is appealing because brand name is so essential. Each name represents reputation and standards as well as a certain niche in the quality of its facilities and its cost. Often chains have multiple brands representing different levels of quality and cost. Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company. The Company's subsidiaries
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Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global
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