our positioning over competition is that we are environmentally friendly with provided multi-functional service for the large group of peers (over 50 peoples) rather than the traditional coffee shop concentrate in servicing for 2-4 couples. The 4P’s Product We provide customers with the finest coffees from around the world. Unlike products found in the supermarket, our fresh coffee beans are flame-roasted using traditional skills and give you results that exude high quality and give exceptional
Words: 713 - Pages: 3
Examination Structure – Unit 8: Business Development Executive Summary The Business Idea (8.1)(28 marks) 1. An analysis of the outcomes of your primary and secondary research (include data and findings as Appendix 1) 2. Reasons for your choice of business 3. Reasons for rejecting other business ideas 4. Reasons for choice of either sole trader or partnership 5. Aims and objectives of your business 6. Likely competitors for the product or service 7. The marketing mix
Words: 669 - Pages: 3
P5 Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief This assignment is to launch a successful campaign for Vaseline Intensive Rescue ------------------------------------------------- The campaign brief: This campaign to launch a Vaseline Intensive Rescue product for customer who have a dry skin to understand more about Vaseline Intensive Rescue is and advertising the benefit of Vaseline Intensive Rescue. -------------------------------------------------
Words: 785 - Pages: 4
Introduction ■ Situational analysis (SWOT) (PESTLE) ■ Differential advantage/ Competitive edge (USP) ■ Segmentation Targeting & Positioning (STP) ■ Marketing objectives and goals (SMART) ■ Marketing strategies and programmes (4P’s) ■ Conclusion ■ Bibliography (with references) ■ A Turnitin receipt N.B. You need to provide information on all the information
Words: 827 - Pages: 4
“Marketing Strategy for Products” Date: October 29, 2011 Abstract In my formal research I will discuss the type of product the company will offer and identify its primary characteristics. I will discuss the product branding strategy. I will also discuss how the product fits within a product line and the depth and breadth of the line. Lastly, I will explain how the product and target market strategies fit with the organizational strategy.
Words: 794 - Pages: 4
large. (AMA) Marketing Research: a means to implement the marketing concept MR is a systematic and objective process of generating information for aid in making marketing decisions. Need to reduce uncertain. Helps focus decision making 4P’s: product, price, promotion, distribution (placement) Three roles of MR: 1. Descriptive role: gathering statements of fact(s) 2. Diagnostic/explanatory role: explaining effects of marketing mix actions or data 3. Predictive role: predicting
Words: 729 - Pages: 3
INTRODUCTION Folklore has for centuries associated black cats with superstition. Historically, in the US but also in UK, black cats were associated with witchcraft and evil. Black cat was sign of poverty in China, in Europe is bad luck to have a black cat cross your path. In Canada, bans on the adoption of black cats on Halloween were common until a few years ago. But, is some cultures, black cats they were celebrated and seen as a sign of good luck. In UK, Japan and Australia it is quite the opposite:
Words: 809 - Pages: 4
streams such as 5 C's of marketing - company, collaborators, customers, competitors, and climate Market Segmentation Target Market Selection Market Analysis – involving market sizing, drivers, restraints, trends, distribution channel, etc. 4P’s of Marketing Brand Equity Pricing Strategy Product life cycle Business Marketing Customer Lifetime Value Customer Relationship Management Marketing Orientation Integrated marketing communication Our highly qualified, professional and skilled
Words: 521 - Pages: 3
Mary Kay Cosmetics: Asian Market Entry Case Study International Marketing 466 Curran Dandurand, the senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group is considering how to expand the company’s international operation. She is debating which elements of MKC’s culture, philosophy, product line, and marketing programs might be transferable both in general and in particular in respect the China and Japan, two major Asian markets in which MKC does not have
Words: 703 - Pages: 3
Introduction * Situational analysis (SWOT) (PESTLE) * Differential advantage/ Competitive edge (USP) * Segmentation Targeting & Positioning (STP) * Marketing objectives and goals (SMART) * Marketing strategies and programmes (4P’s) * Conclusion * Bibliography (with references) * A Turnitin receipt N.B. You need to provide information on all the information sources
Words: 829 - Pages: 4
