Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato
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Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted
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Table of Contents INTRODUCTION 2 ELEMENTS OF MARKETING OR MARKETING MIX (4P’S) 3 ELEMENTS OF PROMOTIONAL MIX 5 THE INFLUENCE OF SPONSORSHIP IN MARKETING 7 OLYMPICS AND UNITY 7 THE POWER OF SPONSORSHIP IN THE OLYMPIC GAMES 8 ECONOMIC BENEFITS OF THE OLYMPICS 9 MC DONALD’S SYDNEY OLYMPIC SPONSORSHIP 10 ADVANTAGES AND DISADVANTAGES OF SPONSORSHIP 11 CONCLUSION 12 Bibliography 12 INTRODUCTION The aim of this report is to deal with the relevance of sponsorship in a big sporting event like
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বক্তব্যের চুম্বক অংশ তুলে ধরার- ****** Integrated Marketing Communications স্পেশালিষ্ট Dr. Don E. Schultz তার পুরো লেকচারে 4P's এর প্রতি অধিক গুরুত্ব দেয়ার কথা বলেন। তিনি বর্তমান বিশ্বের ব্যবসায়িক প্রতিষ্ঠানগুলোকে Seller Profit এর চেয়ে Customer Value এর প্রতি অধিক গুরুত্ব দেয়ার কথা বলেন। তবে তার লেকচারের সবচেয়ে গুরুত্বপূর্ণ দিক ছিল এতদিন প্রাতিষ্ঠানিক দৃষ্টিকোণ থেকে দেখে আসা 4P's এর Customer View (SIVA), যা হচ্ছে এরকম- # Solution (Product), # Information (Promotion), # Value (Price), # Access (Place)
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internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position
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obtain a unique hue suitable for the background and the subject, a marketer mixes the elements to suit the market. Marketing mix is not a permanent formulation, but a dynamic strategy to meet competition. (Kazmil, S.H.H. 2011) Marketing mix it include 4P’s of marketing mix are product, price, place (distribution), and promotion. Product is anything that offered to some one to satisfy a need or want. Price is a value expressed in monetary terms Can (Stanton, 1975:254) or price refer the amount of money
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about fortune 500 company McDonalds. First it goes over their main line of business. Next it goes over when the company became international, summing it up to 118 internationally countries now today. Then it goes over house McDonalds Implements the 4p’s of the marketing mix. Finally it gives some differences between some of the international countries. There is a long list of fortune 500 international company in the service industry but one that stands out from them all is one that has been in
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financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since
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functions as its planned. In today's competitive world, customers are located in the center of attention of companies and satisfaction is their main factor to gain a competitive advantage among the organizations. In 1964 Mr. McCarthy established 4P's theory. He introduced main factors affecting the marketing of products and services in the form of four main components, namely product, price, place and promotion. While it is nice to know that mentioned view is based on a vision that looks to the
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to work in groups. That was our first experience of teamwork. The theoretical knowledge that I gained previously has been applied in this task. We created our fictional product for E-Portfolio. It was a perfume “PHY”. In this assignment we worked on 4P’s of marketing mix: we introduced the product. Perfume industry was chosen due to its high profitability worldwide and in the Middle East particularly. Then we looked for the correct promotional method and the place. And finally we worked on pricing
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