how the marketing, research and planning and the marketing mix are used by a chosen organisations. Marketing mix – the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4P’s make up a typical marketing mix. * Price – making sure the price is appropriate for customers while making profit * Product – satisfying the customers’ needs or wants and in turn making a profit is your aim providing in providing a product/service
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So let’s elaborate the marketing mix of Sony with the 4P’s of marketing which are Price, Product, Place and Promotion. 1. Price The pricing decisions are basically made through the consult of the marketing management. It is said to be the only marketing mix which can be changed quickly. It is the amount of
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that marketing principles is mainly about finding out what the consumer wants and going the extra mile to provide this at a high standard whether it’s goods or service. I understood that there are key elements involved with marketing process; the 4P’s for goods and the 7P’s for services. The 7P’s of the marketing mix are price, place, product, promotion, people, process and physical environment. By understanding, the marketing mix a corporation will have more knowledge about how to plan, distribute
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mission? 3. In your point of opinion, what do you define operation management? 4. What is the task/jobs description for an operation manager? 5. Why operation management in an organization/company is important? 6. Does u think that 4P’s marketing strategies is important to an organization/company to gain expected profit? 7. Who are your target customer (chines, Malay, foreigners, what age range?) 8. What is your company’s working hours and working days? 9. How many employees
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There are a number of elements involved in purchase discion marking. Economical, political, culture, technological. Understand buyer behaviour is importance for M&S to focus on right customers so they can sell the right product at the right prices. 4P’s. . It is the matching of the right marketing stimuli to these characteristics that will determine whether a buyer will make the right decisions and thereby bring a company success. Culture characteristic Many of our values, perceptions, wants
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Which of the 4P’s is most important? First, let focus on what the “P’s” represent. THE PRODUCT: Exactly what product or service are you going to sell to this market? Define it in terms of what it does for your customer. How does it help your customer to achieve, avoid or preserve something? You must be clear about the benefit you offer and how the customer’s life or work will be improved if he or she buys what you sell. THE PRICE: Exactly how much are you going to charge for your product or
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2012, and 23.4 percent and 22.9 percent during the same periods in 2006 and 2009. Statistical data showed that poverty in the Philippines increases each year and due to this problem, the government developed the Pantawid Pamilyang Pilipino Program (4P’S) that has now become its flagship social assistance program to help the poor. Pantawid Pamilyang Pilipino Program is a Modified Conditional Cash Transfer for the poor families in the Philippines. According to Lucy Basset in her discussion paper entitled
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Marketing Presentation Notes / Aug 16, 2014 1, Category- Demand Segmentation, Market Research & Focus Groups, 4P’s Use GE marketing matrix 2. Competition- does not like swats likes individual analysis of competition and what can they kill you with. 3. Company & Competition Compare Together 4. Consumer 5. Customer -Market segmentation - Target markets - Brand loyalty - Customer relationship marketing - Need, want, perceptions, attitudes
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4 marketing P’s It’s very important to consider the 4P’s analyze because it will help us to evaluate the weakness and strengths of the company. It also will give us an advice to discover the segment where company can easier succeed and the segment where it should work more and improve the strategies. 1. Product Analyzing this step we can see if the product that company selling is the one that customers really need because this is the most important key to success. Oriflame offers natural
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by Md. Nahid Kadir ID No : 122-11-2574 Section : A Date of submission: April 21th, 2013 Marketing Mix 4p’s The Marketing mix is a set of four decisions which need to be taken before launching any new product. These variables are also known as the 4 P’s of marketing. The marketing mix consists of- Product Price Place Promotion Marketing Mix 4p’s [pic] The marketing mix principles are controllable variables which have to be carefully managed and must meet
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