118 CHAPTER 5 Writing Business Messages LEARNING OBJECTIVES After studying this chapter, you will be able to 1 2 3 Explain the importance of adapting your messages to the needs and expectations of your audience Explain why establishing credibility is vital to the success of your communication efforts Discuss four ways of achieving a businesslike tone with a style that is clear and concise 4 5 6 Briefly describe how to select words that are not only correct but also effective
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the audience Outlining • Define the main idea • State the three to five major points • Support with evidence Audience Analysis • • • • • • Primary audience Secondary audience Reaction of audience Knowledge level of audience Relationship to audience Expectations of audience Factors To Consider • • • • • • • Importance of the message Richness of the channel Formality of message Urgency and cost Need for a permanent record Immediacy of feedback required Organizational and audience preferences
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The purpose of the report is to analyze the current advertising campaign of Nike, Inc. Furthermore, this report helps answer what type of advertisement the Nike uses, who Nike's target audience is, and how effective Nike's advertising campaign is. This report recognizes that advertising strategy, which emphasizes communication, lifestyle, and star effect plays a very large part in Nike’s overall success of advertising campaign. The research in this report will provide useful information in obtaining
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classified into: 1. Personal selling – direct communication with an audience through paid personnel of an organization or its agents in such a way that the audience perceives the communicator’s organization as being the source of the message; 2. Advertising - is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. 3. Sales promotion - Media and non-media marketing communication
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Presented to: Student Name: Student ID: Date: September 27, 2012 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should
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Demanding the sprits to replace her womanly characteristics with those of a man, Lady Macbeth wants to be capable of murder. She emphasizes this as she says, “Come to my woman’s breasts / And take my milk for gall” (1.5.43-44), due to the symbolism of milk with nurturing and life, which she hopes to have replaced with poison. This depiction corresponds to the false portrayal of protection
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1. What are the stages of development in Grusche’s relationship with Michael? At what point does she accept him as her own? Who do you think should get the child? a. At first, Grusche shows pity towards Michael as he is a baby who has been easily forgotten and unwanted by his own mother. She is reluctant to take care of him as she tries to hide him under a blanket but out of sympathy, she eventually takes him with her. She soon abandons him at a doorstep with hopes of leaving him in the care of
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to: Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should
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doubt, leave out the jargon. However, if a client shows interest in understanding the small details, offer the acronym after you’ve explained what it means. The goal here is to be sure your clients understand what you’re specifically discussing. 3. A Message with Confidence Confidence is an essential role in being able to come across as a master of effective communication. If you demonstrate that you aren’t confident in your abilities, people will instinctively think that you lack experience
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A negative message is any message to which the reader will have an unpleasant emotional reaction. Readers find negative messages disappointing or threatening in some way. Such messages require special care to avoid damaging the quality of the relationship because the negative message – “the bad news” will hurt the reader’s feelings or cause him or her to lose face. (C. Bovee 2010) Not all messages saying no are negative. For a message to be negative, the reader’s ego must be involved in the outcome
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