Low cost airlines Definition of low cost airlines Ryanair is a low cost carrier, well-known in Europe which started in 1991 as a ‘no-frills’ service airline between Ireland and the UK. By 1995, Ryanair spread to more European countries. Nine years later it carried 20 million passengers and 10 years after that, in 2010, the number of passengers doubled to 45 million. This low-fare short-haul airline was no\t the first airline was not the first airline with these characteristics. It was Southwest Airlines
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analyze the launch strategy of Ryanair i.e. its direction & purview to achieve advantage over rivals by adapting with available resources & build competency we need to first look into the industry level analysis, profitability potential & competitive dynamics and then assess its launch strategy. PORTERS FIVE FORCES * COMPETITORS : * Deregulation-increased rivalry, Competition for marginal customers * Strategic Alliances eg - Aer Lingus & BA * Comfort & premium services
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1.0 Introduction Singapore Airlines (SIA) flew its first flight way back in the year 1947. It was then known as Malaysian Airlines, which became two separate entities – SIA and Malaysian Airline System (MAS) in 1972. In between that period from 1947 till 1972, the airline was named MAS when the Federation of Malaysia was born after gaining independence from the British government in 16 September 1963 and later renamed as Malaysia-Singapore Airlines in May 1966. The airline’s key advertising
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The Case Study of Eva Airways Core Competencies in Airline Industry | December 252012 | The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. Eva Airways core competencies covers excellent flight safety record, advanced flight equipment to enhance flight
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Southwest Airlines SWOT Analysis Beresford Doherty February 16, 2009 The Mission Statement 1 The mission statement of Southwest Airlines declares that it is "dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." And to its employees, Southwest Airlines pledges a commitment "to provide our Employees a stable work environment with equal opportunity to learn and for personal growth. Creativity
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SGA 848A – STRATEGIC MANAGEMENT Assessment 1: MALAYSIA AIRLINES 4/4/2011 Facilitator: Raymond Wiranatakusuma Student: Thanh Le – MCP 170 I. Introduction Originally Malaysia Airline is a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways and goes for separation in 1965. Malaysia Airline today is well known as a 5 star airlines with holding a lengthy record of service and best practices excellence, flies around 50,000 passengers
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Bluer skies ahead for Malaysia Airlines A QUESTION OF BUSINESS By P. GUNASEGARAM Its huge losses belie a much brighter future if the right steps are taken AT first glance, one can be excused for surmising that Malaysia Airlines is in deep trouble – actually it’s not. In fact a careful examination of the figures shows that it is very close to a turnaround and it needs only to tweak its revenue management to get it to show profits. For all airlines, the final quarter of last year was a difficult
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Internet created the conditions for the emergence of new eMediaries, based on three ePlatforms, namely the Internet, Interactive Digital Television (IDTV) and mobile devices. New eMediaries include a wide range of organisations including suppliers (eg airlines, hotels etc) selling direct on the Internet by allowing users to access directly their reservation systems; web-based travel agents; Internet portals and vortals, and auction sites. The expected proliferation of Digital TV and mCommerce will gradually
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Introduce the concept of Decision Support Systems and Management Information Systems including some of its common applications. Contents: Introduction of I.T. and fundamentals Strategic Information Systems for competitive advantage. Porters five forces model, Value chain model Introduction to Computer Networks Transaction Processing, Functional applications, CRM and integration Concepts of Supply Chain Management and Enterprise Resource Planning Microsoft Excel RDBMS
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in the environment net effect- it disappeared. 4. What are the 5 choices of strategy? What do you play, how do you play, what are your capabilities, how do you measure? 5. What is the nested choice cascade? You ask these at the senior level but they cascade down Corporate level, business level, functional level strategies 6. Describe the strategic-management process. External Analysis (Opportunity, Threat PEST, 5 forces) Direction-> Strategies -> Implementation
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