low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airline company to work whereby employees are treated as part of the big family. Besides, AirAsia try to maintain the lowest cost hence everyone can fly with AirAsia. Highest quality product, embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly
Words: 4256 - Pages: 18
The European Airline industry has gone through a lot in the past century since the establishment of the first public airline after the World War I. Until a few decades ago most of these airlines were national and at least partially state owned, and most of the European countries had at least one, with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US), the
Words: 931 - Pages: 4
Q1. Michael poter's five-forces framework. (PFF) porter developed PFF in reaction to the SWOT analysis PFF v.s SWOT v.s PESTEL def def def Swot : analysis, strength, weakness, opportunity and threat Pestel : analysis of the macro environment in which an organization exists, includes factors that political, social ... Also by Michael Poter : value chain analysis, looking at the industry > Reverse all activities in a company that adds value to a products or services PFF
Words: 509 - Pages: 3
THE AIRLINE INDUSTRY: Trends, Challenges, Strategies John Wensveen, Ph.D. Dean, School of Aviation Dowling College New York, USA www.dowling.edu President, Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney, Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss
Words: 1944 - Pages: 8
dynamics of online travel agency (OTA) industry and determine the key success factors to compete effectively in this industry. In addition, the paper will provide a market analysis to understand the target market and segmentation, and provide strategies for market positioning and market entry. Background The online travel distribution industry has evolved from the initial development of computerized reservation systems (CRS) by the airlines to manage airline seat reservations, with the first major
Words: 1594 - Pages: 7
Strategic Analysis Report Flux Consulting – Airline Division Queensland University of Technology MGB309 – Strategic Management Pei San Chew – 0 8000492 Tutor: Christophe Garonne (Tutorial 8) Word Count: 2160 1.0 Executive Summary The air transportation industry within Australia is highly competitive. However, there is solid evidence and a strong indication that Virgin Australia can seize power over the current market and outrun its competitors for its long-term survival. Virgin Australia
Words: 3801 - Pages: 16
Five porters: Supplier: High, heavily dependent on few airlines & hotels, possibility of withdrawal and cancel of flights Buyers: High, buyers can easily switch to competing suppliers, several other Asia-Pacific countries in which to enjoy a tropical vacation. New Entrants: Low, high capital requirements, difficult to enter market and high cost to create a new tropical island/country/city Substitutes: Switching cost are low, 193 other countries to visit for vacation Intra-Industry Rivalry:
Words: 541 - Pages: 3
and the primary environmental commitment towards nation and the aviation industry, are also important aspects of the company's strategic direction and focus. Mission Statement Indigo airlines aims to become the number one leader in the low cost airline industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer. Goals and Objectives Non- Financial Indigo airlines aim to attain the utmost rank of customer satisfaction in terms of the service
Words: 3673 - Pages: 15
International Business Strategy Name: Institutional affiliation: Date: International Business Strategy Introduction There has been growing concern for the economic interdependence of nations on a global scale. As a result, companies have stepped up the cross-border business transactions in the recent past. Widespread sharing of technology, global economic shifts, and international governance among others, have been the enabling factors
Words: 5787 - Pages: 24
low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airline company to work whereby employees are treated as part of the big family. Besides, AirAsia try to maintain the lowest cost hence everyone can fly with AirAsia. Highest quality product, embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly
Words: 4256 - Pages: 18
