Societal Vision SYNOPSIS 1. INTRODUCTION 2. THE EVOLUTION AND ROLE OF LOGISTICS IN BUSINESS 3. CUSTOMER SERVICE AND ORDER PROCESSING 4. LOGISTICS & SUPPLY CHAIN INFORMATION SYSTEM 5. REVERSE LOGISTICS DESIGN AND MANAGEMENT 6. FUTURE OF LOGISTICS 7. CONCLUSION The Institute with Societal Vision INTRODUCTION The Institute with Societal Vision TYPES OF MARKETING Serial no. 1 2 3 4 5 Situation Latent demand Negative demand No demand Regular demand Irregular demand Types of marketing
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Starbucks: Delivering Customer Service In late 2002, Christine Day, Starbucks’ senior vice president of administration in North America, discovered that the company was not meeting customer expectations and that there was a decline in customer satisfaction. Day attributed the decline in customer satisfaction to a service gap, particularly service speed. Day must decide whether she will proceed with her plan to invest an annual $40 million across its 4,500 company stores. The investment would allow
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Eugenia Kigali Institute of Management P. O. Box 2895, Kigali, Rwanda Tel : 250-788-834-116 Abstract E-mail: iremikky@yahoo.com or irenkechi@yahoo.com In today’s global competitive marketplace, the demands of customers are increasing as they require improved quality products and services. This article puts forward a framework for quality management in organizations with reference to Owena Bank in Nigeria which launched the Programme code-named “Quality is Money (QIM)”, a domesticated version of
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Competitive Use of Customer Data Canyon Ranch Case 1. What type of products/services does Canyon Ranch provide? How unique they are compared with competitors in the industry? What's the nature of its customers? Where does the competition come from for Canyon Ranch? • Canyon Ranch’s product and services are broken into two categories, a destination resort and a spa club. The destination resorts are divided into three revenue generating departments. They are health and healing, hotel
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University of Phoenix October 5, 2009 In the retail environment, we need business communication skills in dealing with day-to-day tasks, working with customers one on one and working with co workers. At The Walking Company, my job title is store manager. This title requires me to excel in business communication in order to thrive and excel as a manager as well as to keep the store afloat. Everyday, I am communicating with my associates, talking with my customers, and keeping up virtually with
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of Domino’s Pizza delivery service and the ways Domino’s Pizza deal with the provider gaps to meet the customers’ expectations, also creating the perceptions of its service along the way. By using the Internet and other related sources as tools to dig deep into one of the most famous foreign pizza delivery brands in Vietnam, we have collected and totalize a great amount of useful and precise information about both Domino’s Pizza Company itself and the delivery service that it provides. Thanks to
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will allow McBride to custom tailor services and marketing to their intended audience. Market Research Conducting market research will allow McBride financial to better understand its target customers and learn how to more efficiently operate. Two key points McBride Financial should focus on while conducting their research is the local demographic and other local mortgage companies. Researching and studying the local demographic will help McBride better focus their marketing campaign. An internet
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consumer behavior. 3. Identify the two major approaches to the study of consumer behavior. 4. Understand the development of the marketing concept. 5. Understand the role of consumer research in the study of consumer behavior. 6. Understand how segmentation, targeting, and positioning are used in the study of consumer behavior. 7. Define customer value, satisfaction, and retention. 8. Discuss the role of ethics in marketing. 9. Describe the societal marketing concept. 10. Briefly discuss the
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firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program, which WESCO has developed to serve its major industrial customers in response to recent changes they have made to their business processes. However, as of June 1997, the NA program has not delivered the expected increases in sales and profitability. Jim Piraino has to give Haley his recommendations for
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Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7
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