managing customer relationship in ways that benefit the organization and its stakeholders. What is Marketed? Some of the common entities that are marketed are goods, services, events, experiences, persons, places, properties, organizations, information and ideas. Chapter 1 - Understanding Marketing Management Who Markets? A marketer is someone who seeks a response, attention, purchase, vote, donation etc The five key functions of a marketing manager or CMO are: •
Words: 13933 - Pages: 56
years, many enterprises Because of the globalization have located their offices and production sites all over theworld. They need to cooperate in order to conduct business. Because of distribution and open ness, special care must be devoted in such systems to the security and integ rityof corresponding business processes. To participate in electronic commerce and to optimize their business processes, many enterprises must reengineer their existing business processes, devoting special care to
Words: 6003 - Pages: 25
Final Marketing Plan MKT/421 February 20, 2014 Robert Thompson Final Marketing Plan for Pepsi GO Tea The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of
Words: 3801 - Pages: 16
Mintzberg distinguish b/w a strategy as 5 P’s:‐ Plan: Forward looking / Purposive deliberate Ploy: Plan Designed to deceive/confuse Pattern: Consistencies of behavior whether intended or not Position: In the market; relative to the Competition Perspective: Values attitudes Cultures of Managers Dimensions of Strategy Process ‐ Analysis Choice Implementation Content ‐ Environment in which the Organization exists & cope with ‐ PESTEL ‐ 5 forces ‐ Life Cycle Model ‐ KsFs / CsFs model
Words: 5705 - Pages: 23
Portfolio September 28, 2012 Table of Contents Statement of Authenticity …………………………………………………………………...……3 Personal Mission Statement……………………………………………………………………….4 Elevator Speech …………………………………………..………………………………………5 Education………………………………………………………………………………………….6 Resume…………………………………………………………………………………………….9 Professional development and Training ……………………………………………………..…..10 Reference…………………………………………………………………………………..…….11 Reference List ……………………………………………………………………………
Words: 1909 - Pages: 8
vehicles (Euro 5 and Euro 6) and on access to vehicle repair and maintenance information (Text with EEA relevance) THE COMMISSION OF THE EUROPEAN COMMUNITIES, (3) Having regard to the Treaty establishing the European Community, and in particular Article 95 thereof, Having regard to Regulation (EC) No 715/2007 of the European Parliament and of the Council of 20 June 2007 on type-approval of motor vehicles with respect to emissions from light passenger and commercial vehicles (Euro 5 and Euro 6) and
Words: 54214 - Pages: 217
Introduction Nowadays, children’s clothing profession’s development is becoming much more powerful than before. In 1990, this kind of profession could not satisfy customers’ demands. Due to the lack of fashionable children’s clothing, Pumpkin Patch was found by Sally Synnott, who was the head children’s wear buyer in New Zealand. Although Pumpkin Patch was handled by other investors after two years, the brand expanded to a broader influence. Today Pumpkin Patch has its own market in several countries
Words: 2731 - Pages: 11
those who were always by my sides to make my efforts fruitful in the task left incomplete. In the beginning, I would like to express my sincere thanks to my Institute teachers for giving me an opportunity to take the practical experience of working life. I convey my sincere thanks to Mr Raghunath Medge or providing me the proper guidance and Mrs. Priyankya Gautam for providing me the opportunity to carry out research effectively and efficiently. I would also like to pay thanks to all my classmates
Words: 14614 - Pages: 59
Module #5- Information Technology #1 Reinforcement Problems 1. What are the 3 functions performed by the CPU (Central processing unit)? -it performs calculations, makes comparisons, and controls the way data moves through the computer. -The CPU executes program instructions -The electronic circuitry of the CPU reads and interprets software instructions and processes data 2. Why is it important to know how much RAM a computer has? -It is important because software packages require
Words: 2284 - Pages: 10
practical application and to get insight into practical situation. Petroleum Industry is considered to be the back bone of an economy because this is the main source of energy till date. Any economy around the world would fail to advance a single step in the absence of Petroleum Industry. The Petroleum Industry is divided into two segments namely Upstream Sector consisting of Exploration and Production of crude oil while the Downstream Sector consists of Refining, Processing, Storing, Marketing
Words: 2100 - Pages: 9