A Case Study On Krispy Kreme

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    Krispy Kreme

    CASE STUDY OF KRISPY KREME Just like their Donoughts the Krispy Kreme stock seemed irresistible when they went public in 2000. It was even named as IPO of the year and the Forbes named it as the company to look out for. But now it is just a firm with a market capitalization over 300 million. So what did Krispy Kreme did wrong to be in a situation like this. The decline of Krispy Kreme Donoughts Inc. with a market capitalization of over 3 billion to just over 300 million was due to the use of

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    Krispy Kreme Case Memo

    TO: John Ivankoe FROM: Gussie Rhodes DATE: January 5, 2005 SUBJECT: Krispy Kreme Doughnuts Financial Analysis and Stock Recommendation Krispy Kreme Doughnuts, Inc. recently announced a restatement of last year’s financial statements. Since its peak in August 2003, KKD stock has declined more than 80% in price as the result of the restatement announcement and allegations of accounting misrepresentations. It seems that this would be a good opportunity to buy KKD stock while the price is below

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    Krispy Kreme

    1.What have been the key success factors for Krispy Kreme? Krispy Kreme is a most popular food company in America. There are some key factors of Krispy Kreme to be most strong brand in America. Those are given below: • Old fashioned feel –They have been adopting one tradition for long time serving food to the customers which has worked as brand symbol. • Theater experience works – They perform different types of theater which entertains customs and draws them

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    Case Study: Krispy Kreme Doughnuts, Inc.

    Case Study: Krispy Kreme Doughnuts, Inc. Problem The problem in this case deals with the loss in value of Krispy Kreme Doughnuts’ stock. Was the main reason for the fall in stock price due to article posted in the Wall Street Journal about the SEC investigation? Were there deeper issues within the company that caused the loss in earnings per share? Analysis In April of 2000, the CEO of Krispy Kreme Doughnuts took the company public and had one of the largest IPO’s in recent years. After Krispy

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    Krispy Kreme

    Krispy Kreme was a thriving doughnut company with rapid growth from 2000-2004. The company tripled its number of stores from the start of 2000 to nearly 500 stores and expanded their sale of doughnuts to 20,000 supermarkets, convenience stores and other outside locations. Krispy Kreme’s Income Statement and Balance Sheet during these years looked promising; however in 2004, the company’s stock price plummeted due to accounting revelations. Krispy Kreme was recording the reacquisition of franchises

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    Krispy Kreme

    Case 5-5 Krispy Kreme 1. In each round trip transaction, Krispy Kreme recognized additional income in an amount more or less equal to the funds that were paid back from the franchises. As a result, Krispy Kreme filed annual, quarterly, and current reports with the SEC that contained misstated financial results, failed to have books and records that accurately and fairly reflected its transactions and disposition of assets, and failed to set up and maintain internal accounting controls sufficient

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    Krispy Kreme

    Krispy Kreme was the hottest brand in America in 2003, however, its stock price plummeted more than 80% in the next 16 months. What had happened to this company? Why investors suddenly fleeing the popular Krispy Kreme? Answer following questions will help us find the solutions. From the historical income statement and balance sheet, we notice that, from 2000 to 2004, the KK grew very fast and its net income increased substantially. For example, form 2003 to 2004, KK’s net income increased by 71%

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    Krispy Kreme Financial Analysis

    Financial Analysis: Krispy Kreme Doughnuts, Inc. operates as a branded retailer and wholesaler of doughnuts and coffee. It engages in the ownership and franchising of Krispy Kreme doughnut stores, which make and sell approximately 20 varieties of doughnuts. These stores also offer a wide variety of coffees and other beverages. As of January 31, 2010, there were 224 Krispy Kreme stores operated domestically in 37 U.S. states and in the District of Columbia and 358 shops in other countries internationally

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    Krispy Kreme Doughnuts, Inc - Case Analysis

    Case Study: Krispy Kreme Doughnuts, Inc. Case Study: Krispy Kreme Doughnuts, Inc. Problem The problem in this case deals with the loss in value of Krispy Kreme Doughnuts’ stock. Was the main reason for the fall in stock price due to article posted in the Wall Street Journal about the SEC investigation? Were there deeper issues within the company that caused the loss in earnings per share? Analysis In April of 2000, the CEO of Krispy Kreme Doughnuts took the company public and had one of the

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    Krispy Kreme

    * Diagnosis: In my opinion, Krispy Kreme’s rapid expansion may be the biggest problem for them. The rapid expansion also caused its rapid fall. From the case we can see Krispy Kreme’s start to selling doughnuts in location other than its own shops in November 2000. This strategy causes the company get difficult to control the quality, freshness and the displayed of the doughnuts. This cause customs loss trusts with the brand, in the long-term, they will loss loyalty customs which would be the most

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    Krispy Kreme Doughnut

    Krispy Kreme Case Study: Adapting to the Changing Needs of Consumers By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson Table of Contents Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ...........................

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    Krispy Kreme

    Krispy Kreme Doughnuts ACCT 6334. Taiwan – Auditing Fall 2013 Class Research Project                                   STUDENT: Chien-Yun Tseng UTD ID# 2021195349 Table of Contents   INTRODUCTION................................................................ 3 CHAPTER1. THE CLIENT ACCEPTANCE /CONTINUATION PROCESS, INCLUDING ESTABLISHING AN UNDERSTANDING WITH THE CLIENT ... 4 CHAPTER2. OBTAINING AN

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    Krispy Kreme Case Analysis

    Running head: KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS Krispy Kreme Doughnuts, Inc.: A Case Analysis Presented to By October 09, 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement

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    Krispy Kreme: Case Study & Financial Analysis

    Krispy Kreme was a successful manufacturer of Doughnuts that was established in 1937 by a young entrepreneur named Vernon Rudolph. Rudolph was an industrious man who found clever ways to market and sell his unique confections to the American public. By the 1950’s Rudolph’s business had expanded to twenty-nine shops within twelve different states. Each shop featured pick-up windows (early versions of drive thrus) and possessed the capability of producing 500 dozen doughnuts per hour. In 1954, Mike

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    Krispy Kreme

    on technology Krispy Kreme Doughnut case study Purchasing a secret yeast-raised doughnut recipe from a French chef in New Orleans, Vernon Rudolf opened the first Krispy Kreme in Winston-Salem, NC in July of 1937. The plan was to supply doughnuts to local grocery stores, but customers soon started inquiring about purchasing hot doughnuts. A hole was cut in a wall of the store and he started selling “Hot Original Glazed” doughnuts directly to customers. Currently, Krispy Kreme produces more than

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    J.Co and Krispy Kreme

    No. 11), p. 17) Krispy Kreme is an international doughnut and coffee brand that is best known for its Original Glazed Doughnuts and Signature Coffee. The brand is present in more than 20 countries worldwide including the United States, Australia, Korea and the Philippines. Vernon Rudolph bought a secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, North Carolina and began selling Krispy Kreme doughnuts on July

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    International Marketing - Krispy Kreme

    1. Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. What criteria did you use to compose your list? 1. Canada 2. United Kingdom 3. Australia 4. New Zealand 5. Mexico 6. Japan 7. Spain 8. Taiwan 9. China 10. Germany The criteria and questions used to compose the list of viable countries for Krispy Kreme to enter were: 1. Does the product and experience associated with product have a potential place in the new market? 2. Country

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    International Marketing - Krispy Kreme

    International Marketing - Krispy Kreme In: Business and Management International Marketing - Krispy Kreme 1. Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. What criteria did you use to compose your list? 1. Canada 2. United Kingdom 3. Australia 4. New Zealand 5. Mexico 6. Japan 7. Spain 8. Taiwan 9. China 10. Germany The criteria and questions used to compose the list of viable countries for Krispy Kreme to enter were: 1. Does

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    Krispy Kreme

    Krispy Kreme Doughnuts Teaching Note Background Krispy Kreme (KKD) has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven its growth and their sustainability in the coming two years. Students are provided with forecasts made by financial analysts at CIBC. They are then asked to identify and evaluate the assumptions underlying these earnings forecasts. Since the CIBC report does not provide

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    Krispy Kreme

    CASE 8: KRISPY KREME DOUGHNUTS Krispy Kreme is a doughnut manufacturer and retailer that were founded in July of 1937. Within its seventy year life time KK went from a small rented out building in Winston-Salem, North Carolina to a global recognizable firm. Through that time KK has become a franchising company that has made changes within its life time. Most of the changes came in the late 1990s and early 2000s. A few years after those changes were made KK management realized that they had made

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    Krispy Kreme

    Krispy Kreme case demonstrates the downfall of a franchise based donut maker, Krispy Kreme. Krispy Kreme is an example of a franchise-gone-wrong. The Krispy Kreme craze in the early 2000s drove millions of customers to stores, waiting in line for the cherished fresh glazed delicacies. As a result of the demand, the number of Krispy Kreme franchises exploded, with new entrepreneurs trying to enter in the market. New stores emerged in 400 locations all over the country and the world, and the Krispy

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    Krispy Kreme

    1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts, Inc.? •Ingresos disminuyen en comparación con otros años en 2003-2004. •Gastos operativos disminuyen posiblemente por venta de franquicias. •Ingresos por operación en 2004 incremento de manera considerable lo que provoco un mayor ingreso neto. •Año 2004 aumento de activos por el derecho de adquisición de franquicias

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    Krispy Kreme Doughnuts, Inc.

    I. POINT OF VIEW This case is analyzed from the point of view of a third party consultant. II. PROBLEM There is inefficiency in the management of Krispy Kreme Doughnuts, Inc. in terms of its operations, marketing, accounting, and investment planning. III. OBJECTIVES a. To gradually gain back analysts’, investors’ and lenders’ confidence in the company in the succeeding months. b. To increase sales and profitability in terms of its core business, selling of doughnuts. c. To regain and increase

    Words: 456 - Pages: 2

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    Krispy Kreme Doughnuts, Inc.

    ; ,.: ) j I 1 ' 7 I I I l-*--*** I I ___i Krispy Kreme Doughnuts,Inc. As the millennium began, the future for Krispy Kreme Doughnuts,Inc., smelled sweet.Not only could the company boast iconic statusand a nearly cultlike following. it had quickly become a darling of Wali Street.Less than a year after its initial public offering, in April 2000, Krispy Kreme shareswere selling for 62 times earnings and, by 2003, Fortune magazinehad dubbed the company "the hottestbrand in America

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    Krispy Kreme

    Colton Higgins Case #7 Krispy Kreme Krispy Kreme Doughnut Inc. in 2000 was soaring high. The company was looking promising as the company stock was up after its IPO and the company was listed in Fortune Magazine. With a very ambitious goals in expansion the company seemed to be going in the right direction. The underlying problem in this case is that in 2004 the company began to reveal some discrepancy’s in their accounting department. KKD stock price tumbled which lead investors to start

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    Krispy Kreme Case Study

    Krispy Kreme Case Study Summarize In early 2004, Krispy Kreme’s prospects appeared bright. With 357 Krispy Kreme stores in 45 states, Canada, Great Britain, Australia, and Mexico, the company was riding the crest of customer enthusiasm for its light, warm, melt-in-your-mouth doughnuts. In 1933, Vernon Rudolph bought a doughnut shop in Paducah, Kentucky, from Lou LeBeau. His purchase included the company’s assists and goodwill, the Krispy Kreme name, and rights to a secret yeast-raised doughnut

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    Krispy Kreme Case Study

    X 保健品营销公司的经营困境 一、公司背景介绍 X 保健品有限责任公司成立于2001 年初,是一家在中国大中城市(以广州为起点)经营保健品连锁销售业务作为公司主营业务范围的公司。该公司成立的初期(2001-2005)为家族式管理:最大股东李先生担任董事长和总经理。其妻子担任直营店分部的总经理,其弟担任特许加盟分部的总经理。从公司刚成立的时候,就确立了公司的销售模式包括以下两种模式,一种是直营店,一种是“特许加盟”。特许加盟采用的是满足急剧扩张而相对松散的经营形式, 特许加盟模式的管理因为缺乏比较正规的管理体系而比较随意, 因此公司和加盟商的关系一直都比较紧张。 在公司成立初期,公司面临的竞争较小。当时,在广州只有60 家保健品经营商,经营的品种只有不足100 个细分种类。X公司在2002 年的销售额占整个广州市场的5%左右。从1995 年左右起,中国保健品市场的起步就是从以广州、深圳为核心的南方比较发达的区域开始的。由于刚开始时候,该行业吸引的投资并不是很多,商业模式也不太固定,投资回报和风险等前景并不明朗,所以吸引到的商家规模都不是很大,整个行业的价值链都处于比较混乱的状态。行业的整个发展,同中国很多行业的发展一样,速度和效率超过了对于品质的要求。到2007

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    Krispy Kreme Inc Case Study

    Krispy Kreme Doughnuts, Inc. 1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts, Inc.? The company’s financial performance looks quite good at the end of Feb 1, 2004. From the exhibit 1, income statement, we can see that Krispy Kreme was growing from the year ended Jan 30, 2000 to the year ended Feb 1, 2004. Total revenue increased significantly 202% from US$

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    Krispy Kreme Analysis

    Krispy Kreme Doughnuts “It ain’t just the doughnuts that are glazed!” Matt Gnau Leslie Lee Yves de Parseval Bharat Poddar Accounting 712, Section 3 April 15, 2003 1. Business Strategy Krispy Kreme is a branded premium quality doughnut retailer. It has three sources of revenue. • On- and off-premise sales from 99 company owned and operated doughnut stores. Off-premise sales constitute doughnut sales to supermarkets, gas stations, etc. • Royalties from franchisees (3%

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    Ethics Krispy Kreme

    Ethics-Starbucks Jacqueline A. Reed November 15, 2014 Brandman University Ethics-Krispy Kreme Introduction The purpose of this case study is to analyze the accounting scandal at Krispy Kreme. "The Krispy Kreme story is one of a newly public company, experiencing rapid growth, that failed to meet its accounting and financial reporting obligations to its shareholders and the public,"(as cited in Maremont & Brooks, 2005). The senior managers were the ones who

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    Krispy Kreme

    Krispy Kreme Doughnuts, Inc. Krispy Kreme Doughnuts began as a single doughnut shop in Winston Salem, North Carolina in 1937. By the start of the new millennium, Krispy Kreme was not only able to boast iconic status but nearly had a cult-like following. Less than a year after its initial public offering in April 2000, Krispy Kreme shares were selling for 62 times earnings. As it had a tremendous increase in bottom line and brand recognition, it formulated an aggressive strategy to expand. Its shops

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    Krispy Kreme Case

    comenzó a preparar donuts. El primer local llamado Krispy Kreme se abrió en 1933 en Nashville (Tennessee) con el apoyo de Vernon, pero pronto éste vendería su participación. Con el dinero ganado, Vernon abrió en 1937 una tienda de donut en Winston-Salem(Carolina del Norte), que se convirtió en el primer local reconocido de la marca. En ese tiempo, Rudolph vendía directamente los donut a las tiendas, y más tarde comenzó a hacerlo individualmente. Krispy Kreme inició su expansión a otros estados en 1946,

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    Krispy Kreme

    Krispy Kreme Case Analysis Anthony Jachera, Salma Saeed, Chris Westendorf October 20th, 2014 Executive Summary This case analysis considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts (KKD) and pinpoints the causes behind the downfall of one of the hottest brands in America. Beginning with their highly successful IPO in April of 2000, KKD quickly rose to become one of the most successful companies in the United States. Customers and Wall Street simply

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    Krispy Kreme

    Armstrong sold Krispy Kreme to Vernon Rudolph’s father Plumie Rudolph. Second, in 1976 due to Vernon Rudolph’s death, the company was then sold to Beatrice Foods of Chicago. Third, in 1982 Joseph A McAleer Sr. who led a group of Krispy Kreme franchisee bought back Krispy Kreme from Beatrice Foods. Finally, Krispy Kreme Inc. became a publicly traded company in 2000 by joining the NASDAQ as well as joining NYSE in 2001. 3-18. What mistakes did Beatrice Foods make after purchasing Krispy Kreme? Why wasn't

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    Krispy Kreme

    2000-2004 Krispy Kreme Inc. grew tremendously. As a result, the quality of new purchases was low. The average level of a new franchises’ performance became less that influenced the performance of the main company. * The assets turnover declined significantly for the period of 2000-2004, from 2.10 to 1.01. It means that an efficiency of the working capital dropped; and the effectiveness of Krispy Kreme Inc.’s business decreased as well. * The activity ratios decreased gradually; and Krispy Kreme

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    Case Study of Krispy Kreme

    Beginning On July 13, 1937, Vernon Rudolph opened the doors to a doughnut shop he called Krispy Kreme in Winston Salem, NC. He had a vision to be the worldwide leader in sharing delicious tastes and creating joyful memories. Known for their “hot now” doughnuts, Krispy Kreme’s mission is to touch and enhance lives through the joy that is Krispy Kreme. In 1973 the founder died but the values remain the same. Krispy Kreme believes: • Consumers are our lifeblood, the center of the doughnut • There is no

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    Krispy Kreme

    Kremed! The rise and fall of Krispy Kreme is a cautionary tale of ambition, greed, and inexperience. What could be more perfect than a Krispy Kreme doughnut? Hot from the fryer and loaded with sugar, the Original Glazed is practically irresistible. For a time, Krispy Kreme's stock seemed irresistible, too. When the company went public in April 2000, at the peak of the Internet whirlwind, investors flocked to buy into a business they could understand. An old-fashioned franchise based in Winston-Salem

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    Krispy Kreme

    Krispy Kreme Redefines Supply Chain Automation The superior doughnut manufacturer, partnering with J.S. Walker & Company, Inc., incorporates innovative Web-based applications to automate the supply chain process and address communication challenges. The Road to Automation Since its inception in 1937, Krispy Kreme has refined its ability to provide the freshest doughnuts and coffees to its customers and retailers. With three distribution centers, storefronts in thirtyseven states, Canada, and Australia

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    Krispy Kreme Doughnuts Case Study

    case teaching note | 14 Krispy Kreme Doughnuts, Inc. Overview With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, mid-single digit comparable store sales growth, and 25 percent annual growth in earnings per share.

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    Krispy Kreme Scandal

    KRISPY KREME SCANDAL LaVeta Reed Brandman University ACCU 620 November 15, 2015 Introduction Krispy Kreme is a leading international branded specialty retailer of premium quality doughnuts. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in over 1000 shops around the world. Currently, Krispy Kreme can be found in 24 countries,

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    Krispy Kreme

    Krispy Kreme Strategic Analysis: Introduction In 2003 Krispy Kreme was named by Fortune Magazine as “America’s Hottest Brand” and in 2004 they reported net income of $50 million. However over-expansion, an expensive store network, revelations of falsified financial reports and changing trends in diet have meant that Krispy Kreme revenues have declined by 50% between 2005 and 2010 The strategic problem considered is to analyse Krispy Kreme’s current operations and suggest recommendations for how

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    Krispy Kreme Doughnuts Incorporated Case Study Solution

    Krispy Kreme Doughnuts, Inc. I. POINT OF VIEW This case is analyzed from the point of view of a third party consultant. II. PROBLEM There is inefficiency in the management of Krispy Kreme Doughnuts, Inc. in terms of its operations, marketing, accounting, and investment planning. III. OBJECTIVES a. To gradually gain back analysts’, investors’ and lenders’ confidence in the company in the succeeding months. b. To increase sales and profitability in terms of its core business, selling of doughnuts

    Words: 317 - Pages: 2

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    Krispy Kreme

    Krispy Kreme Case Study FINA 470-01 Strategic Financial Management Company Overview: Krispy Kreme is a retailer and wholesaler of “high quality doughnuts and packaged sweets” (2010 10-K report) as well as various beverages. Krispy Kreme consists of stores and franchises that include domestic and international franchises, company stores and the KK Supply Chain. Krispy Kreme is also the sole provider to all their stores and franchises of the ingredients and equipment needed for store operations

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    Krispy Kreme in Hong Kong

    Krispy Kreme Background  An international retailer of premium-quality sweet treats, including its signature hot Original Glazed® doughnut.  Headquartered in Winston-Salem, NC, founded in 1937.  Over 580 locations in 19 countries Strategy KKD executives believe the key to improving the firm’s performance and capitalizing on industry growth is to increase the percentage of stores operated by franchisees. Problems Buying and operating a franchise can be a great way for an entrepreneur

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    Krispy Kreme

    case teaching note | 14 Krispy Kreme Doughnuts, Inc. Overview With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, mid-single digit comparable store sales growth, and 25 percent annual growth in earnings per share. Krispy Kreme had

    Words: 8869 - Pages: 36

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    Krispy Kreme Doughnuts

    Case Analysis Krispy Kreme Doughnuts, Inc. Thadavillil (Nathan) Jithendranathan Professor of Finance Opus College of Business University of St. Thomas St. Paul, Minnesota, U.S.A. Context This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts, Inc., associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme, which had been one

    Words: 769 - Pages: 4

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    Krispy Kreme Doughnuts, Inc

    . POINT OF VIEW This case is analyzed from the point of view of a third party consultant. II. PROBLEM There is inefficiency in the management of Krispy Kreme Doughnuts, Inc. in terms of its operations, marketing, accounting, and investment planning. III. OBJECTIVES a. To gradually gain back analysts’, investors’ and lenders’ confidence in the company in the succeeding months. b. To increase sales and profitability in terms of its core business, selling of doughnuts. c. To regain

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    Case Krispy Kreme

    will reduce its operating costs and will increase it revenues. Prescott would no longer need to use the Shenandoah Mill as a short supplier and that the Blue ridge Mill would instead compete with that company by selling on the shortwood market. Case Information: The new woodyard would begin operating in 2008 and the investment would be spent over two calendar years: $16 million in 2007 and the remaining $2 million in 2008. After 2008, when the woodyard began operating it would reduce the operating

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    Krispy Kreme

    Krispy Kreme Doughnuts, Inc. (KKD) is an exclusive brand that offers doughnuts, beverages, collectibles, and franchise opportunities. It started as a small bakery in Winston Salem, North Carolina on July 13, 1937; and has evolved into a publicly traded firm boasting 395 retail stores and over three million dollars in sales (second quarter 2010). This was not always the case however, by the end of 2004, the economy began to slow. This caused businesses in competition with Krispy Kreme to flood their

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    Krispy Kreme Doughnut

    Krispy Kreme Doughnuts Going Global? The American doughnut was born in 1847, so the lore goes, when a Maine seaman urged his mother to shove a fork through the center of her "fried cakes." That solved the problem of the cakes' soggy middle and created the doughnut's trademark hole. Today, perhaps the most celebrated of the sweet treats are those fried up by Krispy Kreme Doughnuts Inc., whose hot "original glazed" doughnuts have earned a cult-like following. With virtually no advertising,

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