external customers considering feedback Two types of Process ! Manufacturing and Service Manufacturing Physical output Can be inventoried Low customer contact Long response time Capital intense Quality easily measured Service Intangible output Cannot High Short Labor intense Not easily measured Core Process (within the Supply Chain) ! Set of activities delivering value to external customers 1. Supplier Relationship Process ! selects suppliers & facilitates flow of items into firm 2. New Service/Product
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digital marketing mix 10-11 Consumer 2.0 12-13 Digital presence 14-15 The relationship endeavour 16-17 Delivering the online and mobile experience 18-19 Optimising reach 20-21 Managing the digital mix 22 Future trends in digital marketing Recommended Reading and Resources Essential Chaffey, D., (2012)
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------------------------------------------------- The Rise of Finland’s Nokia Case Study No. 4 By: Maria Cristina C. Caymo, PhD-M Student FACTS: The case deals with the rise of the Nokia Corporation, from the relatively small country Finland, to global leader in the mobile phone market. The original Nokia Company was founded in 1865 to produce paper from wood pulp. In 1967, three companies, Nokia, Finnish Rubber Works and Finnish Cable Works in Finland merged to form the Nokia Corporation
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Outcome from customer point of view 11 Customer Role in Google Search 11 IP Matrix: 12 Perceived User Value 13 Conclusion 14 4. Issues and Recommendations 15 Service Inventory in Google Search 15 Privacy 17 Google versus the rest of the tech world 19 Dominance of Regional search Engines over Google 20 Conclusion 21 5. Conclusion 22 Bibliography 23 Appendix 25 List of Tables Table 1: Service Transaction Analysis of Google Search 10 Table 2: Outcome of Google Search from
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N.B.: 1) Attempt any Four Questions 2) All questions carry equal marks. NO. 1 COOKING LPG LTD DETERMINATION OF WORKING CAPTIAL Introduction Cooking LPG Ltd, Gurgaon, is a private sector firm dealing in the bottling and supply of domestic LPG for household consumption since 1995. The firm has a network of distributors in the districts of Gurgaon and Faridabad. The bottling plant of the firm is located on National Highway – 8 (New Delhi – Jaipur), approx. 12 kms from Gurgaon. The firm has
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Susan Walsh Sanderson Lally School of Management Rensselaer Polytechnic Institute Troy, New York 12180 Phone: 518-276-2933 Fax: 518-276-8661 Email:sandes@rpi.edu May, 2008 CURRENT POSITION ASSOCIATE PROFESSOR (with tenure). School of Management Rensselaer Polytechnic Institute, Affiliate of Sloan Foundation Industry Studies Centers Major Interests: • Innovation Management • Product Design, Marketing and Brand Management • Innovative Teaching Approaches (Multimedia Enhanced on campus and Distance
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training, and infrastructure have been implemented to enable rapid and effective DfSC decision-making. “Over the past 3 years DfSC has been broadly adopted by all HP’s Business Groups and Regions. In addition, there have been over 50 individual projects undertaken in collaboration with engineering, marketing, supply chain and finance teams. Savings directly attributable to these programs has exceeded $200 million/year and are expected to reach the $1 billion mark in 2006.” - Dick Conrad, Senior
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| | | |Module: RESEARCH PROJECT | | | |Course
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CHAPTER 12 Implementing Strategy in Companies That Compete in a Single Industry Synopsis of Chapter Chapter 12 examines how managers can best implement their strategies in single-industry firms in order to achieve a competitive advantage and superior performance. First, the main elements of strategy implementation—structure, control systems, and culture—are analyzed in detail, focusing on the way they work together to create an organizing framework. Then the chapter turns to the topic of
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UNIVERSITY INSTITUTE OF APPLIED MANAGEMENT SCIENCES Aruna Chandra Hall (Near Post Office), Panjab University, Sector 14, Chandigarh-160 014 (India) Telefax: 0172-2701403 Phone: 0172-2534889 Email: uiams@pu.ac.in Website: uiams.puchd.ac.in SYLLABUS OF THE 1ST YEAR TRIMESTER – I CODE MBA-011 MBA-021 MBA-031 MBA-041 MBA-051 MBA-061a MBA-061b PAPER Principles and Practices of Management Quantitative Techniques for Managerial Decision Making. Managerial Economics Human Resource Management Accounting
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