Identity based views of the corporation Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image Abstract Purpose – The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in the European Journal of Marketing in 1997. Design/methodology/approach – The paper takes the form of a literature
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laboratories in a dozen countries. They may have joint ventures in a dozen more. They may source materials and sell in markets all over the world. But when push comes to shove, their field of vision is dominated by homecountry customers and the organizational units that serve them. Everyone-and everything-else is simply part of "the rest of the world." This nearsightedness is not intentional. No responsible manager purposefully devises or imple152 ments an astigmatic strategy. But by the same token
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Table Of Contents About our consultancy * Team * Vision * Mission NKF introduction * The company * The Client * Vision and Mission * Services provided Proposal’s Goal and Objectives Funding Mix * Direct Cash Support * In-kind Support * Social Enterprise * Volunteer Hours Donor Segmentation * Corporate Philanthropy * Online Micro-Philanthropist * Government Grant About Our Consultancy Team Marketing Eye. Vision Marketing Eye is THE
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Data Monetization: A Retailer’s Journey Mohammad S. Najjar University of Memphis Department of Management Information Systems 363 Fogelman Administration Building Memphis, TN 38152-3120 (901) 678 2478 msnajjar@memphis.edu William J. Kettinger1 University of Memphis Department of Management Information Systems 346 Fogelman Administration Building Memphis, TN 38152-3120 (901) 678 4547 bill.kettinger@memphis.edu A Paper submitted to the MISQ Executive special issue on “Big Data” Acknowledgements:
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AY2011-12 TERM 2 MGMT104 ENTREPRENEURIAL MANAGEMENT Prof. Tan Wee Liang Group Report Done by: Audrey LOW Hui Xin Justus WEE Rui Hao LUO Jingwei Nicolas Olivier Valentin VILMIN TEO Wei Xin Entrepreneurial Management Group Report 1 Contents Abstract ........................................................................................................................................................ 4 Introduction ...........................................................
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LEADERSHIP Six Ways to Sink a Growth Initiative by Donald L. Laurie and J. Bruce Harreld FROM THE JULY–AUGUST 2013 ISSUE T he CEO is confronted with a dilemma: The revenue and profits of his company’s existing businesses are rising slowly, and the businesses have already slashed their costs as much as they dare. Because their markets are mature, he knows that the company must grow if the share price is to increase, but acquisitions are expensive and risky. So he launches a slew of
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The Theoretical Value of Studying Indian Multinationals Ravi Ramamurti The rise of new multinationals in countries like India provides an opportunity to revisit and carefully construct theories of how firms internationalize—a topic on which extant theory is weak. Indian firms are “infant MNEs,” unlike Western firms that are “mature MNEs.” Indian firms are also internationalizing in a very different global context, and can do so on the basis of different competitive advantages, than MNEs that
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SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION OF WATER PURIFIER” (AQUAGUARD) EUREKA FORBES PVT. LTD. SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE AWARD OF Masters Of Business Administration SUBMITTED BY: UJJAVAL K. JAIN UNDER THE GUIDANCE OF: Ms. Anjali Kedawat AMITY UNIVERSITY, RAJASTHAN Acknowledgement I would like to take the opportunity to express my deep gratitude to all those who have been the part of this report in some way or the
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Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for
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Emerging Trends in Business Strategy A Success Story of Mother Dairy Research Paper prepared by: • Rajeev Ranjan Post Graduate Diploma in Management, Jaipuria institute of Management, Noida Mobile: 09350864084 Email: rajeevranjan99@gmail.com • Rahul Bangabash Post Graduate diploma in Management, Jaipuria Institute of Management, Noida Mobile: 09953550067 Email: rahulbangabash@yahoo.co.in Emerging Trends in Business Strategy 2 A Success Story of Mother Dairy ABSTRACT Emerging Trends in
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