2 million in 1995. Total tourism receipts in 1YYS were HK$74.9 billion, four times as much as in 1986.’ Tourism revenue represents consistently about 6% of the GDP (Gross Domestic Product). Half of the tourist expenditure is on shopping. Tourism industry is contributing significantly to the retail trade in Hong Kong. For some visitors, shopping in Hong Kong has become the sole purpose of their visit. Tourism shopping*, therefore, is not only a major source of income from foreign visitors, but can
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INDUSTRY STUDY SALON AND SPA TABLE OF CONTENTS 1. OBJECTIVES OF THE STUDY A. Class Academic Objectives B. Group/Personal Objectives 2. INTRODUCTION A. Nature of the Business B. History C. Industry Background 3. RESEARCH DESIGN A. Scope and Limitations 4. PRESENTATION OF RESULT A. Players of the Industry B. New Entrants C. Buyers D. Bargaining Power of Buyer of Salon and Spa Industry E. Suppliers F. Substitutes 5. ANALYSIS
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www.ebusiness-watch.org * info@ebusiness-watch.org CASE STUDY: HENNES & MAURITZ1 Abstract H&M is a very successful and expansive Swedish fashion group. H&M’s strategy has been developing along: • expansion, through the set up of a proprietary distribution network of centrally controlled stores • price-competitiveness and profitability, through very efficient management of production and logistics • very short lead times which ensure quick response to market trends and reduction of
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European Commission, DG Internal Market and Services Unit E2 STUDY ON THE ECONOMIC IMPACT OF THE ELECTRONIC COMMERCE DIRECTIVE FINAL REPORT | 7 SEPTEMBER 2007 Study on The Economic Impact of the Electronic Commerce Directive COLOPHON Authors Dr. Claus Kastberg Nielsen, Mr. Christian Jervelund, Ms. Karin Gros Pedersen, Ms. Benita Rytz, Mr. Eske Stig Hansen, Mr. Jacob Lind Ramskov Client Date: DG Internal Market and Services, European Commission 7 September 2007 2 Study
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China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the world. After performing extensive research on the company using multiple online tools, journals, articles and texts, we have collected enough evidence
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Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers : Subject to confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta
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China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the world. After performing extensive research on the company using multiple online tools, journals, articles and texts, we have collected enough evidence
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Table of Contents 1.0 CASE SUMMARY 1 2.0 PROBLEM STATEMENT 2 3.0 INDUSTRY ANALYSIS 3 3.1 Market Segmentation3 3.2 Target Audience3 3.3 Market Positioning4 3.4 Competitor Analysis5 4.0 COMPANY ANALYSIS 6 4.1 4P Analysis6 4.2 POD and POP Analysis10 4.3 Market Analysis10 4.4 SWOT Analysis12 4.5 PESTEL Analysis14 5.0 STRATEGIC ALTERNATIVES20 6.0 RECOMMENDATION23 7.0 ACTION PLAN24 8.0 CONTIGENCY PLAN28 9.0 REFERENCES28 1.0 CASE SUMMARY In recent years, modern customers are
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Globalization Impact on Fashion Industry Globalization is a word that has many different definitions. All together, it is a process of cultural integration, comprising with global labor division, production resources, as well as the removal of borders between cultures of various countries and tariffs. Fashions connection to globalization has significantly expanded within the last decade, with its evolvement several more designers have become universally accepted for their high-end designs soaring
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How Globalization Affects Luxury Goods Industry? Andy Warhol, a pioneer in the visual art movement once said: “Whenever people and civilizations get degenerate and materialistic, they always point at the outward beauty and riches and say that if what they were doing was bad, they wouldn’t being doing so well, being so rich and beautiful” (Warhol, 1975). Throughout history, luxury emerged as early as civilization did. For old Romans, the concept of luxury was a “disruptive power of desire”. They
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