to Branding (MKT-4164) we have conducted a report on country branding. This report is based on branding Bangladesh. We have tried to give our maximum afford to complete this task. We focus our report including the most beautiful place in Bangladesh & historical place of Bangladesh. We made the main focusing point of branding Bangladesh is “beautiful Bangladesh”. INTRODUCTION A brand is the identity of a specific product, service, or
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Background 5 2. Rationale 5 3. Research questions 5 4. Research methods 6 II. Literature review 7 1. The coffee bean and tea leaf 7 2. Marketing mix 4Ps 8 III. Major finding 10 1. Product 10 2. Price 13 3. Place 15 4. Promotion 16 IV. Conclusion 19 Appendix 20 1. References 20 2. Questionnaire 20 Table of Figures Figure 1 Customers' opinion about the choice in menu 10 Figure 2 The Coffee bean and tea leaf food
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giant. It has been Southeast Asia's most modern city for over a century. The name of Singapore comes from Malay language, which can be directly translated into the lion city. Frist of all, Singapore is located in Southeastern Asia, islands between Malaysia and Indonesia. The main island is about 42kilometres from east to west and 23 kilometers from north to south. Singapore’s total land area, including that of the smaller islands, is 697.1 square kilometers. Singapore's strategic location at the southern
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Supplier of Economics and Management 2(1): 29 – 58 (2008) ISSN 1823 - 836X Supplier Development Framework in the Malaysian Automotive Industry: Proton’s Experience RASHID ABDULLAHa*, MAHARJAN KESHAV LALLb AND KIMBARA TATSUOc a University Putra Malaysia b Hiroshima University c Hiroshima University ABSTRACT In a dynamic market, firms need to evolve from traditional to strategic purchasing which aims to reduce the cost of the purchase and that might imply standardization of components,
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McDonalds This is an exciting and interesting essay to write for a number of reasons. For one it's an honour to make a research on one of the most profitable societies of the world, for second because the kindness of McDonald's employees and the precision of McDonald's Web site, are perfect sources for all kind of information that can help analyse through Porter's value chain, all the aspects of its value creation. In the late 1940s, Dick and Mac McDonalds were searching for a way
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1. IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries
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Executive Summary For three months from march 2016 till in the middle of may 2016, I did an internship at Tenaga Nasional Berhad (TNB) , an energy distribution company which covers large areas in the Malaysia. TNB core business involves distributing and providing gas and electricity to a huge amount of customers which is about nearly a third of the malaysia’s population. This internship project is a part of my 2- year degree program which I conduct at University Tenaga Nasional (UNITEN) , which
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rtYTL CORPORATION BERHAD 92647-H www.ytl.com.my www.ytlcommunity.com YTL CORPORATION BERHAD 92647-H 11th Floor Yeoh Tiong Lay Plaza 55 Jalan Bukit Bintang 55100 Kuala Lumpur Malaysia Tel • 603 2117 0088 603 2142 6633 Fax • 603 2141 2703 the journey continues... YTL CORPORATION BERHAD 92647-H sustainability report 2011 sustainability report 2011 This report is printed on environmentally friendly paper. YTL CORPORATION BERHAD 92647-H Table of Contents 2 10 12 20 38
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Glossary GRI Content Index cover rationale Malaysia Airports is Accelerating its Growth Momentum in tandem with the rise in the global economy. With Asia as the concentration point of global aviation growth, we are in a strong position to leverage on this as we have built up our capacity and capability to compete effectively over the years. Being a global airport company with a dynamic portfolio, we are optimistic of success as we have the fundamentals in place to operate as a world-class airport business
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Ernest Chiam was born in 1957, the year which Malaysia got its independence. By the time, Malaysia began to develop and became stable as World War II was ceased and he was able to grow up in a peaceful environment without sirens of the enemy’s invasion. He is the fifth born out of six, with two brothers and three sisters. The first page of his life started in a middle class suburban household located in Muar, Johor. As a baby, Ernest was very chubby as well as adorable. He was raised on by his mother’s
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