videos, music, news, advertisements, and information (Burke, 2013). People are often unable to differentiate social media, mass media, and social networks. Basically, according to Burke (2013), social network is a place for users to communicate and have discussion, while mass media is a place for exchanging and uploading media such as video, music, news, advertisement, and information, social media is the combination of social network and mass media. The typical example for social network, mass media
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VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European
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trend of the first half of the year (TAT, 2011). Furthermore, the study of Euromonitor International reported that in 2011 Thailand posted strong growth in arrivals, in particular from China and Russia and received a large number of tourists from Malaysia, China and Japan. Despite the earthquake and tsunami in Japan, the number of arrivals from Japan increased. Domestic
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GROUP 1 MARKETING PLAN VU THI AI VAN M987Z256 Nguyen Pham Nhut Thien (Tina) M987Z240 NADIA NILA SARI M987Z250 I. Executive Summary. II. Situation analysis in Taiwan. A. General chain restaurants in Taiwan B. Cuisine of lifestyle III. SWOT Analysis IV. Marketing strategy A. B. C. D. Marketing goal Marketing objectives Primary target market Strategy ( 7p ) V. Financial Project. VI. Conclusion & Reference. I. COMPANY PROFILE • PHO24 is a Vietnamese noodle restaurant chain
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competitive industry: a. Some information about Hanoitourist Company b. The Competition V. Keys findings from the questionnaire: VI. Recommendation: 1. Product (Design a Tour) 2. Price 3. Place 4. Promotion 5. People (Human resources) VII. Conclusion: I. Introduction The tourism industry is a highly competitive industry. It requires the ability to constantly adapt to the needs and expectations
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AN INSTITUTIONALIST STUDY ON THE PERFORMANCE MANAGEMENT SYSTEM IN A GOVERNMENT- LINKED ORGANISATION NORHAYATI BINTI MOHD ALWI UNIVERSITI SAINS MALAYSIA 2009 AN INSTITUTIONALIST STUDY ON THE PERFORMANCE MANAGEMENT SYSTEM IN A GOVERNMENT-LINKED ORGANISATION by NORHAYATI BINTI MOHD ALWI Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy September 2009 ACKNOWLEDGEMENTS I am especially indebted to my supervisor, Dr. Siti Nabiha Abdul
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www.emeraldinsight.com/0268-6902.htm MAJ 23,4 The impact of government and foreign affiliate influence on corporate social reporting The case of Malaysia Azlan Amran School of Management, University Science Malaysia, Penang, Malaysia, and 386 S. Susela Devi Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia Abstract Purpose – This paper seeks to investigate the influence of government and foreign affiliates, particularly; multinational companies on corporate
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Australia, she says, was life-changing. “In between semesters, a friend and I got to hitchhike through New Zealand for six weeks,” she says. “We took overland buses to Malaysia and Thailand and Bali. I thought it was quite an amazing experience.” That was for more than one reason, she says. “When I was traveling around, especially through Malaysia, I got to meet various people with
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population), Indians (9.2% of the population), and Eurasian (3.8% of the population)[2], and as acknowledged by Githu Muigai, UN Special Rapporteur on Contemporary Forms of Racism, Racial Discrimination, Xenophobia and Related Intolerance during his visit to Singapore from 21st to 28th April 2010[3], has always been thought to be in a unique social state of racial harmony, Ever since the 1964 Sino-Malay riots and the 1969 racial riots, Singapore has not seen any significant violence between the various
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generate a series of positive effects on economic development in any territory. Thus, tourism’s development and planning of further improving is very essential for all the countries, especially those whose GDP mainly rely on the amount tourism that take place in the country. Brundtland Report The Brundtland
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