enlargement) * Launch of new routes : the company planned to open 146 new routes in 2010 * Ancillary services which can generate money | THREATS * The industry is not in very good shape (global economic recession, oil prices) * Competition (EasyJet) * European laws * Airbus doesn’t want to deal with Ryanair * Airport charges and government taxes * Passenger compensation (delays, cancel flights) | SO : Overcome the image
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Chapter 1: Introduction Ryanair brings the lowest fare of air travel in Europe. According to them, they keep their cost low so that customers will also keep their cost low and also that they are committed on having an on-time flights among the competitors. Even having the lowest fare of air travel, they said that they do not compromise passenger’s safety, the “near-perfect” baggage handling and their efficiency in ‘green’ policy. Mission-Vision Statement The company does not have a clear
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Marketing Research Survey – By Milton Redmond Teacher: Deirdre Murphy Module Code – 5N1400 Table of Contents: Introduction: 3 History: 4 Primary Source - Questionnaire: 5 Quantitative: 7 Qualitative: 9 Secondary Data: 10 Partners in focus 10 Strategy: 12 Routes Operated by Aer Lingus: 14 SWOT Analysis: 23 Conclusions & Recommendations: 25 Bibliography: 26 Introduction: The aims and objectives of this marketing research investigation
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STRATEGY Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares are designed to stimulate demand, particularly from fare-conscious leisure
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Easyjet is Europe’s leading airline. A budget airline formed in 1995, it has grown rapidly to become for the fourth largest carrier in Europe, serving over 75 destinations in Europe. Sales turnover was 1,488.0 million (1996) and sales growth of 17.9%. Easyjet currently employs over 4,500 employees. Some of the key reasons for its success include: Easyjet was particularly successful because it identified a niche in the market for low price short haul flights that would suit leisure and business
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Case Study – Dogfight over Europe: Ryanair Business Landscape Item | Description | Impact | Government Intervention | Market Deregulation: * Free to set fares * European airlines to fly any route between EU countries * Any intra-country route between two European cities | Open for new competition | | European Union eliminated duty free sales on intra-EU flights | Has to pay duties | Ryanair Challenges & Strategy Description | Cashflow problem, Funded by Ryan Family | Strategy
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Meng Sun 860983816 Case study 1-EasyJet EasyJet, one of Europe’s leading low-cost airlines, has competitive advantages because it adopts an efficiency-driven operational model, creating brand awareness, and maintaining high levels of customer satisfaction. Also, it is important that easyJet was the first mover. Now easyJet is one of the leading low-cost airlines in Europe. All of the competitive advantages are sustainable. As its mission statement writes, “To provide our customer with safe
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you are going to go on. The flight is about 2 hours but if you are outside of the city it may take longer and also may require a flight changeover. The cost of travelling to Madrid will depend on the amount of people travelling and also on the time of the year; for example of there is a family of 4 then the cost will be around £142.45, this will again depend on the on the time of the year and also the airline you will be choosing to go on. The flight is about 2 hours but if you are outside of the
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Package is defined as a bundle of goods and services with information that is provided in some environment. The bundle consists of 5 main areas which I am going to relate to Easyjet: Supporting Facility – The supporting Facility is the physical resource that has to be put in place before the customer can use the service. Easyjet has to ensure that they have an air plane and an airport to depart/land from in order to carry out their service. Another resource that would have to be in place would be the
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Stansted ( London), Charles De Gaulle (Paris), Lyon, Lisbon and Rome Fiumicino. Since its establishment in 1995, EasyJet was launched by Greek Cypriot businessman Sir Stelios Haji-Ioannou. Until October 1997, EasyJet were operated by GB. Airways and on 5th of November 2000EasyJet was floated on the London Stock Exchange. Corporate.easyjet.com2016 says that on 25th of October 2007 EasyJet purchased the entire share capital of GB Airways from the Bland Group with £ 103.5 million worth deal. The degree
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