Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Pavel Kireyev Koen Pauwels Sunil Gupta Working Paper 13-070 February 9, 2013 Copyright © 2013 by Pavel Kireyev, Koen Pauwels, and Sunil Gupta Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Do Display Ads Influence Search
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Introduction to International Business Rijksuniversiteit Groningen | International Business | Introduction to International Business Verspreiden niet toegestaan | Gedownload door: Dorien De Vries | ID: 118424 INTRO TO IB KEY WORDS AND CONCEPTS Conceptual Foundations of International Business Strategy 1. Internationally transferable FSAs . Tacit knowledge = personal knowledge MNE’s heritage=key routines developed by the firm since its inception. 4 archetypes of administrative heritage: • Centralized
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measurement model of brand equity for online businesses; and testing the nomological validity of the model using structural equation modelling. Findings – This study finds partial support for the application of the offline brand equity theoretical framework based on brand awareness, brand associations and loyalty for online companies. Brand loyalty and brand value associations directly create brand equity. Research limitations/implications – The study is cross-sectional, the indicators or observable
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Unit 1 . Fundamental Concepts about and Evolution of Management Thought 1.1. Introduction In any teaching-learning process, the development of concepts is essential and fundamental. As a field of study, management requires the development of concepts. Unless the most basic concepts of a field of study are developed at the outset, the teaching-learning process of a particular field of study would be difficult to carry out. Therefore, the first unit of this material aims at developing the most fundamental
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14 Why start at ‘Dasein’? • “Zunächst und zumeist”: The quest to start without assumptions makes Heidegger examine how we live ‘first and foremost’ and ‘most of the time’. • Where else should we start? 15 Being-in-the-world ‘Always already in the world’ -> ‘Being-in-the-world’ And by ‘world’ we don’t mean a physical space that we can move around in. We rather mean something like ‘context’ NB. In “What We Talk About When We Talk About Context”, Paul Dourish makes the distinction
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objectives, managers of these institutions must plan, control and make decisions about the resources entrusted to their care. A key element of efficient organizational decision making is to use reliable information, both operational and managerial accounting data for analysis and decision support. This can be achieved by using activity-based costing (ABC) method. The underlying premise of ABC is that resources are consumed by activities to produce outputs or products and services (US General Services
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THE EFFECTS OF FRONTLINERS SERVICE ORIENTATION BEHAVIOURS OF THE DEPARTMENT OF TRADE AND INDUSTRY CAVITE ON CUSTOMERS’ SERVICE EVALUATION: AN ASSESSMENT A Thesis Proposal Presented to the Faculty of the Graduate School Philippine Christian University Dasmariñas, Cavite In Partial Fulfillment Of the Requirements for the Degree in Masters In Business Administration MOJICA, KRISHA MAY S. March 2015 APPROVAL SHEET The thesis entitled “THE EFFECTS OF FRONTLINERS SERVICE ORIENTATION
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Conceptual analysis and specification of Morgan’s metaphors using the CAST method Taken from: Gazendam, Henk W.M. (1993). Variety Controls Variety: On the Use of Organization Theories in Information Management. Groningen: Wolters-Noordhoff. 400 pp. ISBN 90-01-32950-0. 4.2. An overview of Morgan's metaphors Morgan (1986) distinguishes eight metaphors for organizations: machine, organism, brain, culture, political system, psychic prison, flux and transformation, and instrument of domination. Each
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practice, most sample companies followed the traditional definition, covering only expenditure on tangible fixed assets. *• Capital Budgeting Practices of Indian Companies ' 3 The Indian practice is also influenced considerably by accounting conventions and tax regulations.
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prototype to introduce a ‘Next Generation Store’ that would enable the company to have better category mix with introduction of Wi-Fi and mobile device charging facilities in store enabling customers to photograph and share images socially. 3. Key accounting policies relevant to the company’s
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