| 5 | Business objectives: measuring success | | | | | 6 | Business objectives: stakeholders | | | | | 7 | Business plans | | | | | 8 | Business risk and uncertainty | | | | | 9 | Legal structure: sole trader and partnership | | | | | 10 | Legal structure: limited and unlimited | | | | | 11 | Locating the business | | | | | Section 2 – Marketing | Content | | R | A | G | 1 | Market research with limited budgets | | | | | 2 | Market research
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Prelude case Dell Corporation FT What if a manufacturing company didn’t need to have any inventory? Imagine the reduction to cost structure that could be achieved by simply getting rid of the need to carry huge amounts of finished goods on its books – and eliminating the nail-biting stress of waiting until those goods are sold. For Michael Dell, founder and CEO of Austin, Texas-based Dell Corporation, very little imagination is required. He has built a company with annual revenues in excess of $40bn
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NATIONAL UNIVERSITY Syllabus Department of Management Detailed Syllabus Second Year Four-Year B.B.A. (Honours) Course Effective from the Session : 2009–2010 National University Syllabus for 4 years B. B. A. Honours Course Subject : Management Second Year (Honours) |Subject Code |Subject Title |Marks |Credit | | |Business Communication and Report
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management and competitive advantage for firms. How can a firm achieve sustained competitive advantage? Ans: Strategic management is all about gaining and maintaining competitive advantage. Competitive advantage is anything a firm does especially well compared to rival firms. When a firm can do something that rival firms cannot do, or owns something that rival firms desire, that can represent a competitive advantage. Getting and keeping competitive advantage is essential for long-term
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Later by 1960’s it was used in variety of applications like windshield wipers, nonstick utensils, furniture (strain repellent) etc. Structure and synthesis Fig 2 Structure of Teflon (CF2CF2) [4] Teflon (CF2CF2 ) has an amazing property in its structure; it is also a carbon based chain like most of the polymers. Carbon based polymer chains have C-H bonds in common where as in Teflon all the hydrogen bonds are replaced with fluorines, these
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discussion that critically review the different academic opinions related to the issue of franchising. covering as follow; 1. history of franchising 2. definition of franchising 3. concept of franchising 4. PEST of franchising 5. advantages and disadvantages of franchising 6. franchising in the hospitality industry A Very Brief History of Franchising Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have
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The theory of international trade: 1. Mercantilism Theory. 2. Absolute Advantage Theory. 3. Comparative Advantage Theory. 4. Heckscher-Ohlin's Theory 5. Porter’s Diamond of Competitive Advantage Theory. Mercantilism The first theory of international trade ,mercantilism, engaged in England in the Mid 16th century holding that a countries wealth is measured by its holdings of treasure which usually means its gold & silver. The principal assertion of mercantilism was that gold and silver
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Delta Song Case Analysis Possible cost drivers that will allow us to estimate a salary cost function for Delta are: available seat miles, number of departures, available ton miles, revenue passenger miles, and revenue ton miles. The two cost drivers we chose were revenue passenger miles and available ton miles. The salaries consist of payments to pilots, flight attendants and ticket agents. Their salaries are determined by the number of passengers and cargoes and the miles or hours flown. This is
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Case 25: KFC and the global fast-food industry (1) Using the five forces model, assess the strength of each force within the fast-food industry. The fast-food industry includes group of companies that are offering different products and services, which satisfy customers’ needs. These products and services might be considered as close substitutes for each other. Therefore, the critical task of managers is to analyze the competitive forces in the industry’s environment in order to identify the
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ANALYSIS OF A COMPANY’S LIQUIDITY BASED ON ITS FINANCIAL STATEMENTS Pacurari Doina Universitatea din Bacau, Facultatea de Stiinte Economice, Bacau, str.Spiru Haret nr.8, E-mail doinap_ro@yahoo.com, Telefon 0740 179097, Muntean Mircea Universitatea din Bacau, Facultatea de Stiinte Economice, Bacau, str.Spiru Haret nr.8, E-mail doinap_ro@yahoo.com, Telefon 0740 223535 Abstract: The liquidity characterise the financial situation of the company, its ability to convert assets into cash or to obtain cash
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