Starting An Advertising Agency BusinessIf you are like the average worker, you have probably entertained the idea of starting your own business at one time or another. Starting your own business should not be taken lightly, but if you have the dedication it can be the best move for you.If you are familiar with the world of advertising agency or are just find you have a way with words and a good rapport with people, starting an advertising agency business may be the perfect move for you. But you will
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Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5
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P3 – explain the role of advertising agencies in the development of a successful promotional campaign M2 – explain the advantages and disadvantages of using promotional agencies in ensuring promotional success Advertising agencies is a service based organisation devoted to planning and designing adverts. They give an external opinion when it comes to selling their clients services or products. They work closely with many different companies to collect information in order to get an idea on what
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An advertising agency is a service based business which specifies in planning and organising promotional activities. They help create a campaign which will grab attention of potential customers and then encourage them to buy the product or service being promoted. Advertising agencies include copywriters, art directors and people working with the media. The Copy Writer is an expert at using words to persuade customers to buy the product or service. The Art Director knows what appeals to the customers
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Aquarius Advertising Agency Case 1. Goals: The goal of Aquarius is to offer quality services to their clients. They also wanted to reorganize their organization structure to help them improve efficiency, respond to environmental changes and increase communication between apartments. Environment: Aquarius is a traditional organization and has a hierarchy system that makes the company inflexible to change. They need to change this in order to keep their organization alive from
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How would you choose advertising agency? Advertising agencies are outside companies that provide for the marketing and advertising needs of other businesses and organizations. Advertising agencies offer a full range of advertising services and advice based on market studies, popular culture and advanced sales techniques. Advertising agencies produce logos, create effective and attractive color schemes to draw the consumer's attention to their clients ads. Advertising agency plays very crucial role
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Advertising agencies have an important role to play in promoting a business. Even a small business may sometime need the help of an advertising agency to create and release attractive and effective ads in the correct media. This the reason as to why you need to choose the right agency which can help make your business very popular. An ads agency has a huge responsibility to advertising agencies in building it, through consumer insight and understanding, in a way that grants it acceptance and growth
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OUR AGENCY: X-TACY ADVERTISING AGENCY Name and Logo: Why this logo? We chose the word, ‘X-tacy’ for the strong desire or impulse that our ads create every time it is seen by anyone which consequently turns them to customers of our client’s product or service. These colors were selected as yellow is the sign for happiness and wisdom, black is the color for mystery and red is the color for love and excitement. The letter ‘X’ is the X-Factor which comes in the customer’s mind when looking at our
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HUMAN RESOURCES MANAGEMENT IN ADVERTISING AGENCY Lecturer PhD. Cristina LEOVARIDIS State University of Political and Administrative Studies Bucharest Abstract: The paper presents advertising agencies as a new type of knowledge-based organizations (knowledge-intensive organizations), whose essential resource is its people with their competences, in conditions in which in the present society knowledge is becoming the most important source of competitive advantage for current organizations. Such professional
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Top Advertising Companies In South Africa 1) Ogilvy & Mather South Africa In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy & Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in
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