using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of
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IMPACT OF DIVIDEND POLICY ON SHAREHOLDERS’ VALUE: A STUDY OF INDIAN FIRMS Synopsis of the Thesis to be submitted in fulfillment of the requirements for the Degree of DOCTOR OF PHILOSOPHY In MANAGEMENT By Sujata Kapoor Enrollment No: 064009053 Date of Registration: July 2006 Under the Guidance of Supervisor: Dr Kanwal Anil Co-Supervisor: Dr Naseem Abidi Jaypee Institute of Information Technology, Noida A-10, SECTOR 62, NOIDA, INDIA (12) December, 2009 Sujata Kapoor, JBS, JIIT,Dec’ 2009
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been making Pessoa’s words felt in India. So, where Pessoa’s claim was restricted only to poetry or prose at the most, Cadbury and Nestle have proved in practical that chocolates are the most inevitable indulgence of all times. In the realm of advertising, the business of chocolate marketing stands at a figure of Rs.145 crore. And with that kind of money, the space becomes all the more interesting to watch out for, more so for the marketers. If we continue to let the numbers do the talking for
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The Government of Russian Federation Federal State Autonomous Educational Institution of Higher Professional Education National Research University Higher School of Economics - Nizhny Novgorod Faculty of Management Marketing plan of «Unilever» Students of 12m1: Bukanov Denis Gladkikh Kseniya Gorbunova Julia Tsvetkova Ekaterina The teacher: Shigina Yana Igorevna Nizhny Novgorod 2015 1. Executive summary. Unilever is a British–Dutch
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Global Business and Management Research: An International Journal Corporate Social Responsibility Practices in India: A Study of Top 500 Companies Richa Gautam and Anju Singh Industrial Safety & Environment Management Group, National Institute of Industrial Engineering (NITIE), India Abstract Purpose -The purpose of this study is to explore the various definitions and descriptions of Corporate Social Responsibility (CSR); elaborate upon development of CSR in India; study the theoretical concepts
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Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok
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ini Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School,
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collaboration or alliances with local businesses in various geographical regions. Lastly, P&G can specialize in skin care/beauty segment of consumer industry. P&G can provide consumers with products that are made with natural ingredients as trend in health and wellness is growing along with providing specialized products for men. INTRODUCTION P&G is a part of a competitive industry, and as such faces very stiff and fierce competition from its rivals. The competition faced by the
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Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its
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