International Journal of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence:
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and have had continuously expended until now. What makes them different are some crucial factors of business like strategy, structure of organization, leadership. Most of these play important roles during the development of enterprises and interact with each other. However, in a heavily competitive field, the key factor must be strategy. On the one hand, for huge corporations, strategy can not only guide the corporations on the correct track but also can even explore additional possibilities which
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……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ……………………………………………………………………………… 3 (6) E–Commerce Strategies ….………………………………………………………………… 5 (7) Design of the web site ….…………………………………………………………………… 11 (8) Online Branding ……….……………………………………………………….………………. 14 (9) Appendix ………..………………………………………….………………………………………
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discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p. 695). Therefore, it would be ideal for Delta to seek a more specific niche in air travel and differentiate by precisely satisfying customers’ needs;
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2.2 Mission, Vision, and Strategy……………………………………………………….. 5 2.3 Market Share………………………………………………………………………..6-7 2.4 Environment Analysis………………………………………………………………7-8 2.5 SWOT Analysis………………………………………………………………………9 2.6 Competition Analysis………………………………………………………………..10 2.7 Product Offered………………………………………………………………….10-13 2.0 Marketing Strategy………………………………………………………………………….14
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Introduction Retail can be defined as the sale of physical goods, merchandise and any services to the consumers for their personal, family or household for direct consumption. In most of the retail industry, every sales transaction involves the final consumers. Retail industry is categorized as the service factors which made a positive impact on the economic growth of Malaysia. In Malaysia, the retail sector is strictly regulated by Ministry of Domestic Trade and Consumer Affairs (MDTCA) through
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and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations Corporate Profile Five Year Financial Highlights Share Performance Chairman’s Statement Group Chief Executive Officer’s Report AirAsia’s Strategy for Success Route Network Safety Product Development
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TB are in Asia and sub-Saharan Africa. Rates for infection among American born individuals has steadily dropped since 1990 while the numbers for foreign-born individuals infected has remained the same and is the largest group in America infected with TB. (Maurer & Smith, 2013) Tuberculosis germs are spread in the air when an infected individual coughs, sneezes, speaks or sings. According to the CDC, these germs can stay in the air for several hours. People who breathe this air
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Factors 8 5.6 Legal Factors 9 5. Competitive forces and firm strategy (Porter’s 5 Forces Analysis) 10 6.7 Threat of new entrants 10 6.8 Threat of substitutes 10 6.9 Power of buyer 11 6.10 Power of supplier 11 6.11 Competitive rivalry 12 6. Strategic Capabilities (SWOT Analysis) 13 7. Strategic Choices (Porter’s Strategies) 14 8.12.1 Cost leadership 14 8.12.2 Focus
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and upper class Chinese professionals, (2) "little emperors" (children in one-child homes, who tend to be spoiled by parents and grandparents), and (3) expatriate residents. 4. Costs of Carvel products could be reduced by 5% by whipping more air into the ice cream, but this might compromise Carvel's image for quality products. 5. Wang is considering introducing a new product, the "Piece of Cake" (a small, single slice of ice cream cake) to provide an inexpensive introduction to Carvel's
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