Air Asia’s vision is to be the largest low cost airline in Asia and to serve the 3 billion people who are currently being underserved due to poor connectivity and high fares. Air Asia mission is to attain the lowest cost so that everyone can fly with Air Asia and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels. Air Asia has a well-developed strategy that encompasses several core ideas that make their company both unique and profitable. Safety
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3.2.5 Competitive Rivalry | 16 | 4.0 | SWOT Analysis | 17-18 | | 4.1 Strengths | 19-27 | | 4.2 Weaknesses | 28-31 | | 4.3 Opportunities | 31-34 | | 4.4 Threats | 34-36 | 5.0 | Marketing Objectives | 37-46 | 6.0 | Marketing Strategy | 47 | | 6.1 Target Market | 48 | | 6.1.1 Behavioral Factors | 48 | | 6.1.2 Demographic Factors | 49-50 | | 6.1.3 Psychographic Factors | 50-51 | | 6.2 Marketing Mix | 52 | | 6.2.1 Product | 52-54 |
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shows the UNION is very strong in MAS. In a case of MAS, when MAS planned to the share swap arrangement with Air Asia, it was not being agreed by the UNION. It is because of them, by joining Air Asia, it will give a bad image to MAS. MAS are a very well known and established company whereas Air Asia is a low budget company. Due to that, MAS management has cancelled the deal with Air Asia. This one example has shown us that the UNION in MAS is a strong UNION. When the CEO of MAS had come out with
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CASE STUDY – AVIATION AIR ASIA Airline takes off with Comscentre The Business Challenge As Air Asia continue to expand their network of destinations, particularly through their international long-haul brand, Air Asia X, increasing pressure was being placed on their global call centre located in Kuala Lumpur. Additionally, there was increasing demand for a single global data and telephony network which could seamlessly expand with the business into new markets internationally, while remaining
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Vietnam Airlines is the airline also has a large scale in Southeast Asia with dual brands: (1) Traditional airlines (Full-service carrier) with the goal of building the image into a 4-star airline years 2015-2016 , (2) Subsidiaries are Jetstar Pacific meeting the increasing demand in in the cheap aviation segment (Low-cost carrier). Vietnam Airlines is a member of Organization International Civil Aviation (ICAO), the Air Transport Association International Aviation (IATA) and the Alliance Aviation
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Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara. Also, it
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product offered by Berjaya Air is air-transport service. Airfare that offered by Berjaya Air is under the economy cabin, to make sure the price is affordable for all customers. Besides that, Berjaya Air provided one way or returns airfare; return airfare fees will be double from one way airfare. As you can see from the appendix, this company provide a latest period for air flight timetable, and this timetable will renew the timetable which pass the period already. Berjaya Air establishes their airfare
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the no-frills air transportation to international first class featuring amenity-filled cubicles with fully reclining seat/beds and attentive in-flight service. This assignment is intended to illustrate the variety of airline product offerings available and stimulate thinking about how best to serve the diverse wants and needs of passengers. Europe’s Ryanair is well known for its cheap fares and bare-bones service. Europe’s old line network carriers including British Airways, Air France/KLM and
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Compare and contrast the companies' respective approaches to developing competitive advantage. Harley Davidson advantage The Harley-Davidson brand is perhaps the most important and valuable aspect to the firms SCA. The brand is heavily used and widely recognized; all told the HD brand was ranked as the 41st most valuable brand in 2003. Further the brand has been described as “self-reinforcing” thus representing that customers, both past and present often return for additional purchases (accessories
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Introduction: AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in
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