Air Asia Strategy

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    Business Research

    Financial statements identify for us a multitude of figures, for example, gross profit, net current assets etc. However, these figures do not mean very much unless we can compare them to something else. There are several ratios help analysts interpret financial statements by focusing on specific relationships, such as profitability ratio, liquidity ratio, efficiency ratio, ratio and market value ratios etc (Alexander & Britton, 2004). Profitability Ratios 1. Net Profit = (Net Profit / Sales)

    Words: 1839 - Pages: 8

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    Economic Factors and the Aviation Industry

    Using real world examples, illustrate how the significance of economic factors can be seen to have influenced firms’ conduct and/or financial performance. Apply and reflect on economic ideas and theories. Demonstrate some specific examples of how economics can help us to understand the behaviour or well-being of firms as well as, if you wish, the limitation of economics. So that to end, you are being assessed less on coverage but more on application. How Economic Factors Affect the Aviation

    Words: 1778 - Pages: 8

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    Aviation Industry

    widebody Medium widebody Small widebody Single aisle Regional jets Total 2012 fleet Large widebody Medium widebody Small widebody Single aisle Regional jets Total 2032 fleet Large widebody Medium widebody Small widebody Single aisle Regional jets Total Asia Pacific 4.5 6.3 5.8 5.5 12,820 1,890 150 36 39 260 1,470 1,860 8,810 420 12,820 90 490 460 840 10 1,890 330 500 660 3,470 130 5,090 350 1,550 2,080 10,350 420 14,750 North America 2.5 2.7 3.8 1.5 7,250 810 110 21 17 30 390 760 5,000 1,070 7,250 10 130

    Words: 14996 - Pages: 60

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    Airasia

    STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: * a single passenger class * a

    Words: 7295 - Pages: 30

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    Air Asia: the Sky's Is the Limit

    Case1- Air Asia: The sky is the limit Paul Howell - 5 Nov 2009 Source – HRM Asia (2010) It’s generally accepted throughout the world that now is not a good time to be in the airline business. The global financial crisis has put a squeeze on passenger numbers, while threats of terrorism and concerns over the environmental impact of air travel also dampen enthusiasm among consumers. Prices are falling; schedules are shrinking; and many airlines are accepting smaller and smaller – often

    Words: 1118 - Pages: 5

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    Business Turnaround Plan: the Experience of Malaysia Airlines

    Malaysia Airlines (MAS) is the Malaysian national air carrier. It was incorporated during the early days of air travel in 1937. From a humble beginning, MAS has developed into a renowned international airline with award-winning products and services. It managed to achieve cost efficiency and operates slightly below industry average. MAS has gone through several changes in its management over the years and still survives. However, being a national air carrier

    Words: 6082 - Pages: 25

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    Issue

    competitive advantage. CRM’s promise is indeed compelling strengthened loyalty driving increased revenue, with lower acquisition costs and improved operational efficiency. For full-service airlines, CRM is an essential component of their corporate strategy, the means of differentiating themselves from competitors in the eyes of the customer. And although low cost carriers may be less reliant on CRM as a means of driving competitive differentiation, even they must invest in fundamental CRM technologies

    Words: 3903 - Pages: 16

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    It for Management

    HISTORY OF THE AIR ASIA AirAsia Berhad is also known as AirAsia which is a Malaysia low cost carrier (LCC). It is an aviation company which provides main activity that is air transportation service. AirAsia is the starter and leading the low cost travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was

    Words: 8856 - Pages: 36

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    Example of Swot Analysis in Marketing

    payment through credit card, cheque , cash transfer and others payment mode. •Outsourcing In order to save cost, one of the strategies applied by Tune Hotel is outsourcing. In Tune Hotel Kuala Lumpur, the housekeeping, Uncle John Kopitiam, 24 hours convenience store 7 eleven, money changer kiosk, Subway and CIMB ATM and Bureau de change are indeed part of outsourcing. This strategy had helped Tune Hotel to save a big amount of cost. However, although these are under third parties ,Tune Hotel always keep

    Words: 2034 - Pages: 9

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    Airline Industry

    Challenges, Strategies John Wensveen, Ph.D. Dean, School of Aviation Dowling College New York, USA www.dowling.edu President, Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney, Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss challenges and strategies impacting

    Words: 1944 - Pages: 8

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